Best Selling Natural Shampoo: See Top Product Rankings by Sales Volume & Market Trends

July 2026
135 Products Tracked

Looking for the most popular natural shampoo products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "natural shampoo." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0891843GC currently leads the natural shampoo market with 60K monthly sales, followed closely by B00ADRH2OM with 50K monthly sales and B0BBBSMV94 with 50K monthly sales. Meanwhile, ASIN B0BP8BXZ8M stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free
1
B0891843GC
$38.00·
4.6
Units/sold60K
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
2
B00ADRH2OM
$6.97·
4.5
Units/sold50K
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
3
B0BBBSMV94
$19.78·
4.4
Units/sold50K
🚀Fastest Growing
by MoM sales growth
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, 14 Fl Oz, Fresh Scent, Anti Fungal Shampoo
#1
B0BP8BXZ8M
$27.57·
4.7
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, 14 Fl Oz, Fresh Scent, Anti Fungal Shampoo
Units/sold
40K100.0%
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested
#2
B0006FMK98
$10.99·
4.5
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested
Units/sold
20K100.0%

Top Selling Natural Shampoo

As of July 2026, we analyzed 135 tracked products in Amazon's "natural shampoo" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 20,000 and 60,000 monthly sales. B0891843GC leads the natural shampoo market with an estimated 60,000 monthly sales, up 5.0% from the previous month.

135Products Tracked
33,000Top 10 Avg. Sales
$22.21Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free
#1
B0891843GC

Pureology Hydrate Shampoo - For Dry or Color Treated Hair, Moisturizing Shampoo For Hydration & Softness, With Rose Extract & Green Tea, Vegan & Sulfate-Free

60,000
▲ 5.0%
Units Sold/mo
$38.00
Price
4.6
Rating
19.1K
Reviews
2
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
B00ADRH2OM
$6.97
4.5 (15.3K)
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
50,000 Units Sold/mo▲ 3.0%
3
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
B0BBBSMV94
$19.78
4.4 (14.2K)
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
50,000 Units Sold/mo▲ 2.0%
4
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, 14 Fl Oz, Fresh Scent, Anti Fungal Shampoo
B0BP8BXZ8M
$27.57
4.7 (8.6K)
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, 14 Fl Oz, Fresh Scent, Anti Fungal Shampoo
40,000 Units Sold/mo▲ 100.0%
5
Olaplex N°.4 Bond Maintenance™ Hair Strengthening Shampoo: Repairs Damage & Defend Against Future Breakage | Replenishes Hydration | For Coily, Curly, Straight, and Wavy
B07D37PQGL
$34.00
4.6 (78.5K)
Olaplex N°.4 Bond Maintenance™ Hair Strengthening Shampoo: Repairs Damage & Defend Against Future Breakage | Replenishes Hydration | For Coily, Curly, Straight, and Wavy
30,000 Units Sold/mo▲ 3.0%
10
PURA D'OR Anti-Thinning Biotin Shampoo & Hair Regrowth Conditioner, CLINICALLY TESTED Effective Results, Thickening Herbal Blend For Women & Men, Original Gold Label Set, Natural Earthy Scent, 16oz x2
B07BHCB9Y2
$39.99
4.3 (67.2K)
PURA D'OR Anti-Thinning Biotin Shampoo & Hair Regrowth Conditioner, CLINICALLY TESTED Effective Results, Thickening Herbal Blend For Women & Men, Original Gold Label Set, Natural Earthy Scent, 16oz x2
20,000 Units Sold/mo▲ 100.0%
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the natural shampoo price landscape, we segmented all 135 tracked listings in Amazon's live "natural shampoo" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best natural shampoo price zone, absorbing 51% of the assortment (530 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the natural shampoo category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 51% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
51%
530 products

Top products in this price tier

#1
B0891843GC
$38.00
60k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
27%
281 products
$0.00 ~ $10.00
Tier 3
10%
108 products
$50.00 ~ $100.00
9%
Unlock to view all price tier distributions and their ASIN sales contributions

"Natural shampoo" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "natural shampoo" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "natural shampoo" was approximately 3,500 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #67,334, climbing 11,710 positions from the previous week. Additionally, the top 3 products for this keyword capture 28% of the total click share and 24.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

natural shampoo

ASINSIGHT
Search Frequency Rank
67,334
11,710
Search Volume
3,500
20.6%
Top 3 Click Share
28%
Top 3 Conv. Share
24.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
3,500
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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