Best Selling Natural Eyeshadow Palette: See Top Product Rankings by Sales Volume & Market Trends

June 2026
129 Products Tracked

Looking for the most popular natural eyeshadow palette products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "natural eyeshadow palette." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the natural eyeshadow palette market with 30K monthly sales, followed closely by B00C4VPH0G with 10K monthly sales and B07LBLK57Q with 10K monthly sales. Meanwhile, ASIN B0BBH8FRYL stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
1
B074Y8LM6T
$9.99·
★4.5
Units/sold30K
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Color Eye Liners, Hydrating Vitamin E & Jojoba Oil - 0.04 oz
2
B00C4VPH0G
$23.00·
★4.3
Units/sold10K
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
3
B07LBLK57Q
$35.00·
★4.4
Units/sold10K
🚀Fastest Growing
by MoM sales growth
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
#1
B0BBH8FRYL
$40.29·
★4.5
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
Units/sold
10K▲33.3%
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
#2
B001ESIZEU
$5.48·
★4.3
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
Units/sold
5K▲19.0%

Top Selling Natural Eyeshadow Palette

As of June 2026, we analyzed 129 tracked products in Amazon's "natural eyeshadow palette" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 30,000 monthly sales. B074Y8LM6T leads the natural eyeshadow palette market with an estimated 30,000 monthly sales, down 33.3% from the previous month.

129Products Tracked
9,800Top 10 Avg. Sales
$17.60Top 10 Avg. Price
★4.4Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

30,000
▼ 33.3%
Units Sold/mo
$9.99
Price
★
4.5
Rating
106.4K
Reviews
2
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Color Eye Liners, Hydrating Vitamin E & Jojoba Oil - 0.04 oz
B00C4VPH0G
$23.00
★4.3 (14.3K)
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil, Smudge-Proof, Transfer-proof, Long-lasting Color Eye Liners, Hydrating Vitamin E & Jojoba Oil - 0.04 oz
10,000 Units Sold/mo▼ 50.0%
3
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
★4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▼ 33.3%
4
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$40.29
★4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 33.3%
5
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$20.00
★4.3 (58.1K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
9,000 Units Sold/mo▲ 14.3%
10
Lancôme Le Stylo - Waterproof - Long-Lasting Eyeliner
B00OE5SAFE
$23.20
★4.5 (3.2K)
Lancôme Le Stylo - Waterproof - Long-Lasting Eyeliner
5,000 Units Sold/mo▼ 66.7%
View All 129 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the natural eyeshadow palette price landscape, we segmented all 129 tracked listings in Amazon's live "natural eyeshadow palette" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best natural eyeshadow palette price zone, absorbing 45% of the assortment (195 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the natural eyeshadow palette category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 45% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
45%
195 products

Top products in this price tier

#1
B074Y8LM6T
$9.99
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
32%
137 products
$10.00 ~ $20.00
Tier 3
18%
79 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Natural eyeshadow palette" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "natural eyeshadow palette" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-14 to 2026-06-20, the Amazon USweekly search volume for "natural eyeshadow palette" was approximately 132 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,281,826, dropping 161,628 positions from the previous week. Additionally, the top 3 products for this keyword capture 28.1% of the total click share and 23.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

natural eyeshadow palette

ASINSIGHT
Search Frequency Rank
1,281,826
161,628
Search Volume
132
14.3%
Top 3 Click Share
28.1%
Top 3 Conv. Share
23.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
132
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun

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