Best Selling Natural Eye Shadow Palette: See Top Product Rankings by Sales Volume & Market Trends

July 2026
129 Products Tracked

Looking for the most popular natural eye shadow palette products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "natural eye shadow palette." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09V1CPTR1 currently leads the natural eye shadow palette market with 50K monthly sales, followed closely by B000H3I2JG with 30K monthly sales and B07MWSXPT1 with 20K monthly sales. Meanwhile, ASIN B0BBH8FRYL stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
1
B09V1CPTR1
$6.00·
4.2
Units/sold50K
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
2
B000H3I2JG
$7.97·
4.5
Units/sold30K
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
3
B07MWSXPT1
$5.00·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
#1
B0BBH8FRYL
$45.00·
4.5
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
Units/sold
10K33.3%
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
#2
B001ESIZEU
$5.48·
4.3
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
Units/sold
6K19.0%

Top Selling Natural Eye Shadow Palette

As of July 2026, we analyzed 129 tracked products in Amazon's "natural eye shadow palette" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 50,000 monthly sales. B09V1CPTR1 leads the natural eye shadow palette market with an estimated 50,000 monthly sales, down 66.7% from the previous month.

129Products Tracked
15,500Top 10 Avg. Sales
$14.35Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
#1
B09V1CPTR1

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

50,000
▼ 66.7%
Units Sold/mo
$6.00
Price
4.2
Rating
29.2K
Reviews
2
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
B000H3I2JG
$7.97
4.5 (51.2K)
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 202 Black Brown, 0.01 oz
30,000 Units Sold/mo▼ 33.3%
3
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.5 (34.3K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20,000 Units Sold/mo▼ 50.0%
4
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$20.00
4.3 (58.1K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 14.3%
5
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▼ 33.3%
10
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
B006OZF0WS
$7.59
4.4 (18.9K)
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
5,000 Units Sold/mo▼ 25.0%
View All 129 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the natural eye shadow palette price landscape, we segmented all 129 tracked listings in Amazon's live "natural eye shadow palette" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best natural eye shadow palette price zone, absorbing 43% of the assortment (184 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the natural eye shadow palette category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 43% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
43%
184 products

Top products in this price tier

#1
B09V1CPTR1
$6.00
50k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
32%
139 products
$10.00 ~ $20.00
Tier 3
20%
84 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Natural eye shadow palette" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "natural eye shadow palette" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "natural eye shadow palette" was approximately 182 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #961,078, dropping 38,103 positions from the previous week. Additionally, the top 3 products for this keyword capture 23.7% of the total click share and 21.4% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

natural eye shadow palette

ASINSIGHT
Search Frequency Rank
961,078
38,103
Search Volume
182
4.2%
Top 3 Click Share
23.7%
Top 3 Conv. Share
21.4%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
182
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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