Best Selling Naked Palette: See Top Product Rankings by Sales Volume & Market Trends

June 2026
135 Products Tracked

Looking for the most popular naked palette products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "naked palette." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07LBLK57Q currently leads the naked palette market with 10K monthly sales, followed closely by B01LW1983J with 9K monthly sales and B00L5SMFJU with 8K monthly sales. Meanwhile, ASIN B0F9ZDPXGV stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
1
B07LBLK57Q
$35.00·
4.4
Units/sold10K
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
2
B01LW1983J
$20.00·
4.3
Units/sold9K
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
3
B00L5SMFJU
$5.48·
4.3
Units/sold8K
🚀Fastest Growing
by MoM sales growth
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Tuscan Dreams - Full Size - Includes Bronzer, Blush, Highlighter and 6 Eyeshadows - Travel-Friendly (Best of the Best Tuscan Dreams)
#1
B0F9ZDPXGV
$37.49·
4.5
LAURA GELLER NEW YORK The Best of the Best Baked Palette - Tuscan Dreams - Full Size - Includes Bronzer, Blush, Highlighter and 6 Eyeshadows - Travel-Friendly (Best of the Best Tuscan Dreams)
Units/sold
4K100.0%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
#2
B01LW1983J
$20.00·
4.3
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
Units/sold
9K14.3%

Top Selling Naked Palette

As of June 2026, we analyzed 135 tracked products in Amazon's "naked palette" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 3,000 and 10,000 monthly sales. B07LBLK57Q leads the naked palette market with an estimated 10,000 monthly sales, down 33.3% from the previous month.

135Products Tracked
5,400Top 10 Avg. Sales
$21.22Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
#1
B07LBLK57Q

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

10,000
▼ 33.3%
Units Sold/mo
$35.00
Price
4.4
Rating
11.8K
Reviews
2
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$20.00
4.3 (58.1K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
9,000 Units Sold/mo▲ 14.3%
3
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
B00L5SMFJU
$5.48
4.3 (24.9K)
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
8,000 Units Sold/mo▼ 42.9%
4
tarte shape tape concealer – Full-Coverage Creaseless Soft Matte Finish, Brightening Under-Eye & Face Makeup, 16hr Longwear, Vegan & Cruelty-Free
B077Z67G64
$32.00
4.5 (16K)
tarte shape tape concealer – Full-Coverage Creaseless Soft Matte Finish, Brightening Under-Eye & Face Makeup, 16hr Longwear, Vegan & Cruelty-Free
5,000 Units Sold/mo▼ 10.0%
5
ColourPop Nude Mood Eyeshadow Palette - Brown & Copper Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
B089GBFM7G
$14.00
4.4 (4.4K)
ColourPop Nude Mood Eyeshadow Palette - Brown & Copper Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
5,000 Units Sold/mo▼ 33.3%
10
URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows, Multi-Use Matte & Shimmer Finishes, Ultra-Blendable, Long-lasting Up to 12HR Wear, Rosy Neutral Shades, Travel Makeup with Mirror
B095PSJ7QV
$35.00
4.7 (5.2K)
URBAN DECAY Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows, Multi-Use Matte & Shimmer Finishes, Ultra-Blendable, Long-lasting Up to 12HR Wear, Rosy Neutral Shades, Travel Makeup with Mirror
3,000 Units Sold/mo▼ 50.0%
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the naked palette price landscape, we segmented all 135 tracked listings in Amazon's live "naked palette" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best naked palette price zone, absorbing 39% of the assortment (136 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the naked palette category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 39% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
39%
136 products

Top products in this price tier

#1
B07LBLK57Q
$35.00
10k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
35%
125 products
$10.00 ~ $20.00
Tier 3
18%
62 products
$50.00 ~ $100.00
8%
Unlock to view all price tier distributions and their ASIN sales contributions

"Naked palette" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "naked palette" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-14 to 2026-06-20, the Amazon USweekly search volume for "naked palette" was approximately 261 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #686,697, dropping 97,982 positions from the previous week. Additionally, the top 3 products for this keyword capture 54.7% of the total click share and 36.9% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

naked palette

ASINSIGHT
Search Frequency Rank
686,697
97,982
Search Volume
261
15.0%
Top 3 Click Share
54.7%
Top 3 Conv. Share
36.9%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
261
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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