Best Selling Maybelline Mascara: See Top Product Rankings by Sales Volume & Market Trends

July 2026
147 Products Tracked

Looking for the most popular maybelline mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "maybelline mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the maybelline mascara market with 100K monthly sales, followed closely by B08H3JPH74 with 80K monthly sales and B0GNTLR45X with 40K monthly sales. Meanwhile, ASIN B000R1RKVY stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Essence Cosmetics essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
1
B00T0C9XRK
$4.97·
4.3
Units/sold100K
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
2
B08H3JPH74
$10.82·
4.5
Units/sold80K
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
3
B0GNTLR45X
$10.82·
4.4
Units/sold40K
🚀Fastest Growing
by MoM sales growth
L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz
#1
B000R1RKVY
$8.49·
4.6
L'Oreal Paris Makeup Voluminous Original Curved Brush Mascara, Black, 0.28 Fl Oz
Units/sold
10K100.0%
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
#2
B06XF2TR11
$10.97·
4.4
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
Units/sold
10K100.0%

Top Selling Maybelline Mascara

As of July 2026, we analyzed 147 tracked products in Amazon's "maybelline mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 100,000 monthly sales. B00T0C9XRK leads the maybelline mascara market with an estimated 100,000 monthly sales, up 66.7% from the previous month.

147Products Tracked
34,000Top 10 Avg. Sales
$9.81Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
Essence Cosmetics essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
#1
B00T0C9XRK

Essence Cosmetics essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

100,000
▲ 66.7%
Units Sold/mo
$4.97
Price
4.3
Rating
415.6K
Reviews
2
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$10.82
4.5 (185.8K)
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
80,000 Units Sold/mo▲ 2.0%
3
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
B0GNTLR45X
$10.82
4.4 (656)
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
40,000 Units Sold/mo▲ 1.2%
4
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (27.1K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
30,000 Units Sold/mo▲ 2.0%
5
MAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
B00PFCT2R0
$9.99
4.5 (69.9K)
MAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
20,000 Units Sold/mo▲ 1.5%
10
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
B06XF2TR11
$10.97
4.4 (88.6K)
L'Oreal Paris Makeup Voluminous Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No Flaking, No Smudging, No Clumping, Blackest Black, 0.25 Fl Oz (Pack of 1)
10,000 Units Sold/mo▲ 100.0%
View All 147 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the maybelline mascara price landscape, we segmented all 147 tracked listings in Amazon's live "maybelline mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best maybelline mascara price zone, absorbing 37% of the assortment (290 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the maybelline mascara category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 37% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
37%
290 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
35%
274 products
$20.00 ~ $50.00
Tier 3
26%
207 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Maybelline mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "maybelline mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "maybelline mascara" was approximately 35,190 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #3,545, climbing 433 positions from the previous week. Additionally, the top 3 products for this keyword capture 34.9% of the total click share and 23.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

maybelline mascara

ASINSIGHT
Search Frequency Rank
3,545
433
Search Volume
35,190
10.8%
Top 3 Click Share
34.9%
Top 3 Conv. Share
23.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
35,190
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|