Best Selling Maybelline Full And Soft Mascara: See Top Product Rankings by Sales Volume & Market Trends

August 2026
130 Products Tracked

Looking for the most popular maybelline full and soft mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "maybelline full and soft mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the maybelline full and soft mascara market with 80K monthly sales, followed closely by B08H3JPH74 with 70K monthly sales and B0F566TFJN with 30K monthly sales. Meanwhile, ASIN B0GNTLR45X stands out as the fastest-growing product, achieving an impressive 50.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
1
B00T0C9XRK
$4.84·
4.3
Units/sold80K
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
2
B08H3JPH74
$10.82·
4.5
Units/sold70K
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
3
B0F566TFJN
$26.00·
4.4
Units/sold30K

Top Selling Maybelline Full And Soft Mascara

As of August 2026, we analyzed 130 tracked products in Amazon's "maybelline full and soft mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 80,000 monthly sales. B00T0C9XRK leads the maybelline full and soft mascara market with an estimated 80,000 monthly sales, down 20.0% from the previous month.

130Products Tracked
29,000Top 10 Avg. Sales
$11.41Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
#1
B00T0C9XRK

Essence Cosmetics essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)

80,000
▼ 20.0%
Units Sold/mo
$4.84
Price
4.3
Rating
416.4K
Reviews
2
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$10.82
4.5 (186.9K)
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70,000 Units Sold/mo▼ 22.2%
3
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
B0F566TFJN
$26.00
4.4 (4.4K)
Thrive Causemetics Liquid Lash Extensions Mascara, Rich Black Shade | Tubing Formula Lengthens, Volumizes, Curls, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn Shade
30,000 Units Sold/mo
4
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
B0GNTLR45X
$10.82
4.3 (1K)
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30,000 Units Sold/mo▲ 50.0%
5
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (27.2K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20,000 Units Sold/mo▼ 33.3%
10
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, True Brown, 1 Count
B09VCXH9GF
$10.82
4.5 (186.9K)
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, True Brown, 1 Count
10,000 Units Sold/mo
View All 130 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the maybelline full and soft mascara price landscape, we segmented all 130 tracked listings in Amazon's live "maybelline full and soft mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best maybelline full and soft mascara price zone, absorbing 37% of the assortment (128 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the maybelline full and soft mascara category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 37% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
37%
128 products

Top products in this price tier

#1
B00T0C9XRK
$4.84
80k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
36%
123 products
$20.00 ~ $50.00
Tier 3
24%
84 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Maybelline full and soft mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "maybelline full and soft mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "maybelline full and soft mascara" was approximately 451 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #406,704, climbing 9,707 positions from the previous week. Additionally, the top 3 products for this keyword capture 92.2% of the total click share and 94.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

maybelline full and soft mascara

ASINSIGHT
Search Frequency Rank
406,704
9,707
Search Volume
451
2.5%
Top 3 Click Share
92.2%
Top 3 Conv. Share
94.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
451
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul

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