Best Selling Maybelline Eyeshadow: See Top Product Rankings by Sales Volume & Market Trends

July 2026
137 Products Tracked

Looking for the most popular maybelline eyeshadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "maybelline eyeshadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B08H3JPH74 currently leads the maybelline eyeshadow market with 90K monthly sales, followed closely by B01J1A3TFW with 30K monthly sales and B00PFCT2R0 with 20K monthly sales. Meanwhile, ASIN B07PFKXH5H stands out as the fastest-growing product, achieving an impressive 75.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
1
B08H3JPH74
$10.82·
4.5
Units/sold90K
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
2
B01J1A3TFW
$11.38·
4.5
Units/sold30K
Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
3
B00PFCT2R0
$9.99·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
MAYBELLINE Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Deep Brown, 1 Count
#1
B07PFKXH5H
$7.99·
4.6
MAYBELLINE Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Deep Brown, 1 Count
Units/sold
7K75.0%
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
#2
B00L5SMFJU
$5.48·
4.3
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
Units/sold
6K75.0%

Top Selling Maybelline Eyeshadow

As of July 2026, we analyzed 137 tracked products in Amazon's "maybelline eyeshadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 6,000 and 90,000 monthly sales. B08H3JPH74 leads the maybelline eyeshadow market with an estimated 90,000 monthly sales, up 2.0% from the previous month.

137Products Tracked
20,000Top 10 Avg. Sales
$12.06Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
#1
B08H3JPH74

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

90,000
▲ 2.0%
Units Sold/mo
$10.82
Price
4.5
Rating
186.3K
Reviews
2
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
B01J1A3TFW
$11.38
4.5 (51.9K)
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
30,000 Units Sold/mo▲ 2.0%
3
Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
B00PFCT2R0
$9.99
4.5 (69.9K)
Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
20,000 Units Sold/mo▲ 1.5%
4
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$16.00
4.3 (58.5K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 25.0%
5
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
B074VGYK4X
$8.92
4.5 (115.8K)
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
10,000 Units Sold/mo▲ 66.7%
10
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
B00L5SMFJU
$5.48
4.3 (25.1K)
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
6,000 Units Sold/mo▲ 75.0%
View All 137 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the maybelline eyeshadow price landscape, we segmented all 137 tracked listings in Amazon's live "maybelline eyeshadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best maybelline eyeshadow price zone, absorbing 52% of the assortment (448 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the maybelline eyeshadow category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 52% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
52%
448 products

Top products in this price tier

#1
B08H3JPH74
$10.82
90k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
25%
221 products
$20.00 ~ $50.00
Tier 3
22%
190 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Maybelline eyeshadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "maybelline eyeshadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "maybelline eyeshadow" was approximately 2,959 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #77,890, climbing 775 positions from the previous week. Additionally, the top 3 products for this keyword capture 37.4% of the total click share and 15.6% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

maybelline eyeshadow

ASINSIGHT
Search Frequency Rank
77,890
775
Search Volume
2,959
1.3%
Top 3 Click Share
37.4%
Top 3 Conv. Share
15.6%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
2,959
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

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