Best Selling Maybelline Eyeliner: See Top Product Rankings by Sales Volume & Market Trends

March 2026
134 Products Tracked

Looking for the most popular maybelline eyeliner products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "maybelline eyeliner." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the maybelline eyeliner market with 40K monthly sales, followed closely by B0BSR2ZBK1 with 30K monthly sales and B01J1A3TFW with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales March 2026
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
1
B074Y8LM6T
$9.88·
4.5
Units/sold40K
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
2
B0BSR2ZBK1
$18.00·
3.8
Units/sold30K
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
3
B01J1A3TFW
$11.38·
4.5
Units/sold20K

Top Selling Maybelline Eyeliner

As of March 2026, we analyzed 134 tracked products in Amazon's "maybelline eyeliner" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 40,000 monthly sales. B074Y8LM6T leads the maybelline eyeliner market with an estimated 40,000 monthly sales.

134Products Tracked
17,000Top 10 Avg. Sales
$8.99Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

40,000
Units Sold/mo
$9.88
Price
4.5
Rating
104.3K
Reviews
2
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
B0BSR2ZBK1
$18.00
3.8 (11K)
Wonderskin Eyeliner Pencil, 1440 Longwear Deep Black Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Liquorice)
30,000 Units Sold/mo
3
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
B01J1A3TFW
$11.38
4.5 (46.9K)
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, 201 Black, 2 pack
20,000 Units Sold/mo
4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$6.00
4.4 (32.7K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20,000 Units Sold/mo
5
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
B07MWT5JV4
$8.00
4.5 (12.2K)
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
10,000 Units Sold/mo
10
NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil,Vivid Rich Mechanical, Creamy Retractable Eyeliner - Always Onyx, Black Eyeliner
B005G9E9AW
$6.39
4.4 (102.2K)
NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil,Vivid Rich Mechanical, Creamy Retractable Eyeliner - Always Onyx, Black Eyeliner
10,000 Units Sold/mo
View All 134 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the maybelline eyeliner price landscape, we segmented all 134 tracked listings in Amazon's live "maybelline eyeliner" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best maybelline eyeliner price zone, absorbing 59% of the assortment (701 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the maybelline eyeliner category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 59% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
59%
701 products

Top products in this price tier

#1
B074Y8LM6T
$9.88
40k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
23%
270 products
$20.00 ~ $50.00
Tier 3
18%
220 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"Maybelline eyeliner" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "maybelline eyeliner" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-03-01 to 2026-03-07, the Amazon USweekly search volume for "maybelline eyeliner" was approximately 9,541 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #17,931, dropping 641 positions from the previous week. Additionally, the top 3 products for this keyword capture 25.4% of the total click share and 21% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

maybelline eyeliner

ASINSIGHT
Search Frequency Rank
17,931
641
Search Volume
9,541
2.6%
Top 3 Click Share
25.4%
Top 3 Conv. Share
21%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
9,541
View full trends for the past 3 years
MarAprMayJunJulAugSepOctNovDecJanFebMar
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|