Best Selling Maybelline: See Top Product Rankings by Sales Volume & Market Trends

July 2026
170 Products Tracked

Looking for the most popular maybelline products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "maybelline." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the maybelline market with 100K monthly sales, followed closely by B08H3JPH74 with 80K monthly sales and B0GNTLR45X with 40K monthly sales. Meanwhile, ASIN B09XMYFTB7 stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Essence Cosmetics essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
1
B00T0C9XRK
$4.97·
4.3
Units/sold100K
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
2
B08H3JPH74
$10.82·
4.5
Units/sold80K
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
3
B0GNTLR45X
$10.82·
4.4
Units/sold40K
🚀Fastest Growing
by MoM sales growth
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
#1
B09XMYFTB7
$10.00·
4.6
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units/sold
30K100.0%
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz
#2
B008C131AK
$7.99·
4.5
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz
Units/sold
10K100.0%

Top Selling Maybelline

As of July 2026, we analyzed 170 tracked products in Amazon's "maybelline" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 100,000 monthly sales. B00T0C9XRK leads the maybelline market with an estimated 100,000 monthly sales, up 66.7% from the previous month.

170Products Tracked
34,000Top 10 Avg. Sales
$9.18Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
Essence Cosmetics essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
#1
B00T0C9XRK

Essence Cosmetics essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

100,000
▲ 66.7%
Units Sold/mo
$4.97
Price
4.3
Rating
415.6K
Reviews
2
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$10.82
4.5 (185.8K)
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
80,000 Units Sold/mo▲ 2.0%
3
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
B0GNTLR45X
$10.82
4.4 (656)
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
40,000 Units Sold/mo▲ 1.2%
4
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
B09XMYFTB7
$10.00
4.6 (42.2K)
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30,000 Units Sold/mo▲ 100.0%
5
Maybelline Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
B008C13146
$7.99
4.5 (44.4K)
Maybelline Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
20,000 Units Sold/mo▲ 1.2%
10
Maybelline Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
B074VGYK4X
$9.99
4.5 (115.8K)
Maybelline Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
10,000 Units Sold/mo▲ 66.7%
View All 170 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the maybelline price landscape, we segmented all 170 tracked listings in Amazon's live "maybelline" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best maybelline price zone, absorbing 44% of the assortment (709 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the maybelline category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 44% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
44%
709 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
34%
552 products
$20.00 ~ $50.00
Tier 3
20%
333 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Maybelline" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "maybelline" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "maybelline" was approximately 17,955 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #7,779, dropping 96 positions from the previous week. Additionally, the top 3 products for this keyword capture 18.9% of the total click share and 5.6% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

maybelline

ASINSIGHT
Search Frequency Rank
7,779
96
Search Volume
17,955
1.0%
Top 3 Click Share
18.9%
Top 3 Conv. Share
5.6%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
17,955
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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