Best Selling Mattel Toys on Amazon
794
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'mattel toys' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “mattel toys” on Amazon.com in the United States, totaling 794 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.
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794
ASINs
1
TOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes, 14 pcs (12 Puzzle pcs and 2 Spinners), 243 Rare Earth Magnets, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Title
TOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes, 14 pcs (12 Puzzle pcs and 2 Spinners), 243 Rare Earth Magnets, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Sales Volume
100,000+
Price($)
22.76
Ratings
4.4
Reviews
3,356
2
TOSY Magnet Pyramid Glow - 1 Cube Transforms into 1 Billion Shapes, 15 pcs (12 Puzzle pcs & 3 Accessories), 243 Magnets, Glowing, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Title
TOSY Magnet Pyramid Glow - 1 Cube Transforms into 1 Billion Shapes, 15 pcs (12 Puzzle pcs & 3 Accessories), 243 Magnets, Glowing, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Sales Volume
90,000+
Price($)
26.56
Ratings
4.4
Reviews
3,356
3
Dinosaur Toys,Create A Dinosaur World Road Race,Flexible Track Playset and 2 pcs Cool Dinosaur car for 3 4 5 6 Year & Up Old boy Girls Best Gift
Title
Dinosaur Toys,Create A Dinosaur World Road Race,Flexible Track Playset and 2 pcs Cool Dinosaur car for 3 4 5 6 Year & Up Old boy Girls Best Gift
Sales Volume
80,000+
Price($)
26.99
Ratings
4.6
Reviews
22,076
4
Mattel Games Magic 8 Ball Novelty Fortune-Telling Toy, Retro Look for Kids, Grown-Ups, Families, Parties & Travel (Amazon Exclusive)
Title
Mattel Games Magic 8 Ball Novelty Fortune-Telling Toy, Retro Look for Kids, Grown-Ups, Families, Parties & Travel (Amazon Exclusive)
Sales Volume
70,000+
Price($)
10.50
Ratings
4.6
Reviews
15,467
5
Mega Bloks First Builders Toddler Blocks Toys Set, Big Building Bag with 80 Pieces and Storage, Ages 1+ Years
Title
Mega Bloks First Builders Toddler Blocks Toys Set, Big Building Bag with 80 Pieces and Storage, Ages 1+ Years
Sales Volume
70,000+
Price($)
14.97
Ratings
4.8
Reviews
85,762
6
National Geographic Gross Science Kit - 45 Gross Science Experiments- Dissect a Brain, Make Slime, Creepy STEM Project for Boys and Girls, Birthday Gifts for Kids 8-12 (Amazon Exclusive)
Title
National Geographic Gross Science Kit - 45 Gross Science Experiments- Dissect a Brain, Make Slime, Creepy STEM Project for Boys and Girls, Birthday Gifts for Kids 8-12 (Amazon Exclusive)
Sales Volume
70,000+
Price($)
29.99
Ratings
4.7
Reviews
4,754
7
Mattel Games UNO Card Game in Travel & Storage Tin for Kid, Adult & Family Nights & Parties, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Title
Mattel Games UNO Card Game in Travel & Storage Tin for Kid, Adult & Family Nights & Parties, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Sales Volume
60,000+
Price($)
11.23
Ratings
4.8
Reviews
71,573
8
Remote Control Car, RC Cars Toys for Kids Ages 6-12, 4WD Stunt Car with LED Lights & 360° Flips, 2.4GHz, Upgraded USB-C Modular Batteries, 8-10 Year Old Boys Birthday Gift 1-Blue
Title
Remote Control Car, RC Cars Toys for Kids Ages 6-12, 4WD Stunt Car with LED Lights & 360° Flips, 2.4GHz, Upgraded USB-C Modular Batteries, 8-10 Year Old Boys Birthday Gift 1-Blue
Sales Volume
60,000+
Price($)
26.99
Ratings
4.5
Reviews
3,862
9
Moose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box
Title
Moose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box
Sales Volume
60,000+
Price($)
21.99
Ratings
4.6
Reviews
4,576
10
Hot Wheels Set of 10 1:64 Scale Toy Trucks and Cars for Kids and Collectors, Styles May Vary (Amazon Exclusive)
Title
Hot Wheels Set of 10 1:64 Scale Toy Trucks and Cars for Kids and Collectors, Styles May Vary (Amazon Exclusive)
Sales Volume
50,000+
Price($)
16.49
Ratings
4.8
Reviews
87,030
Keyword Mattel Toys Weekly Search Volume Trend
347,219
869,561
Search Frequency Rank
During Dec 14–20, this keyword ranked 869,561 in Amazon's Brand Analytics(ABA) report, down 347,219 from the previous week. The most recent Weekly search volume was 203 (-41.67% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Mattel Toys Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "mattel toys". In the price range of $20–$50, there are 451 ASINs, the highest proportion, accounting for 56.94%. Nearly 57.77% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 11.43% and a combined conversion rate of 8.33%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
8.08%
10-20
26.52%
20-50
56.94%
50-100
6.69%
100-200
1.39%
200-500
0.38%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
31.61%
4.3-4.7
57.77%
3.8-4.2
7.33%
3.3-3.7
1.90%
2.8-3.2
0.88%
0.0-2.7
0.51%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
20.61%
100-500
29.71%
500-1,000
15.80%
1,000-2,000
8.98%
2,000-5,000
9.48%
5,000-10,000
7.08%
10,000-0
8.34%
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Top3 Click Share
11.43%
Trend changes in the combined click share of the Top 3 ASINs for the keyword mattel toys.
Top3 Conversion Share
8.33%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword mattel toys.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0D7PTSD1XB0D7PTSD1X
4.76%
0.00%
B0CPHBY5ZQB0CPHBY5ZQ
3.81%
0.00%
B00IVJK8Y0B00IVJK8Y0
2.86%
8.33%
Most Selling Products
Search Volume & Trends
Market Overview
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