Best Selling Matte Paste: See Top Product Rankings by Sales Volume & Market Trends

August 2026
123 Products Tracked

Looking for the most popular matte paste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "matte paste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0007CXWC4 currently leads the matte paste market with 10K monthly sales, followed closely by B08DBHTXGW with 10K monthly sales and B0BZT8JYSR with 10K monthly sales. Meanwhile, ASIN B0FY8299DH stands out as the fastest-growing product, achieving an impressive 75.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz | Hair fiber that thickens, texturizes & adds fullness. High hold, matte low-shine finish. For straight to wavy hair.
1
B0007CXWC4
$14.00·
4.6
Units/sold10K
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
2
B08DBHTXGW
$24.95·
4.5
Units/sold10K
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
3
B0BZT8JYSR
$27.00·
4.1
Units/sold10K
🚀Fastest Growing
by MoM sales growth
Cremo Hair Styling Texture Paste, Premium Barber Grade Texture Paste for Hair Styling, 3.4 Oz
#1
B0FY8299DH
$9.97·
4.4
Cremo Hair Styling Texture Paste, Premium Barber Grade Texture Paste for Hair Styling, 3.4 Oz
Units/sold
7K75.0%
American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz | Hair fiber that thickens, texturizes & adds fullness. High hold, matte low-shine finish. For straight to wavy hair.
#2
B0007CXWC4
$14.00·
4.6
American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz | Hair fiber that thickens, texturizes & adds fullness. High hold, matte low-shine finish. For straight to wavy hair.
Units/sold
10K25.7%

Top Selling Matte Paste

As of August 2026, we analyzed 123 tracked products in Amazon's "matte paste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 6,000 and 10,000 monthly sales. B0007CXWC4 leads the matte paste market with an estimated 10,000 monthly sales, up 25.7% from the previous month.

123Products Tracked
8,100Top 10 Avg. Sales
$17.60Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz | Hair fiber that thickens, texturizes & adds fullness. High hold, matte low-shine finish. For straight to wavy hair.
#1
B0007CXWC4

American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz | Hair fiber that thickens, texturizes & adds fullness. High hold, matte low-shine finish. For straight to wavy hair.

10,000
▲ 25.7%
Units Sold/mo
$14.00
Price
4.6
Rating
31.6K
Reviews
2
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
B08DBHTXGW
$24.95
4.5 (2.9K)
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10,000 Units Sold/mo▼ 50.0%
3
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
B0BZT8JYSR
$27.00
4.1 (1.4K)
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10,000 Units Sold/mo
4
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
B01GIW9842
$24.50
4.7 (9.3K)
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
9,000 Units Sold/mo
5
Hanz de Fuko Claymation – Premium Men’s Hair Styling Clay for a Super High Hold, Matte Finish – Clay & Wax Hybrid, Ideal Texture Product for Straight, Wavy and Thick Hair Types – 2 oz, Travel Size
7178679743
$28.00
4.3 (7K)
Hanz de Fuko Claymation – Premium Men’s Hair Styling Clay for a Super High Hold, Matte Finish – Clay & Wax Hybrid, Ideal Texture Product for Straight, Wavy and Thick Hair Types – 2 oz, Travel Size
8,000 Units Sold/mo▼ 30.0%
10
Suavecito Pomade Matte (No Shine) Formula 4 oz, 1 Pack - Medium Hold Hair Pomade For Men - Matte Hair Paste For Natural Texture Hairstyles
B06WGRLTCV
$14.99
4.6 (12.1K)
Suavecito Pomade Matte (No Shine) Formula 4 oz, 1 Pack - Medium Hold Hair Pomade For Men - Matte Hair Paste For Natural Texture Hairstyles
6,000 Units Sold/mo
View All 123 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the matte paste price landscape, we segmented all 123 tracked listings in Amazon's live "matte paste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best matte paste price zone, absorbing 60% of the assortment (194 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the matte paste category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 60% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
60%
194 products

Top products in this price tier

#1
B0007CXWC4
$14.00
10k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
26%
84 products
$0.00 ~ $10.00
Tier 3
12%
40 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Matte paste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "matte paste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "matte paste" was approximately 577 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #320,542, climbing 48,214 positions from the previous week. Additionally, the top 3 products for this keyword capture 58.7% of the total click share and 52.9% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

matte paste

ASINSIGHT
Search Frequency Rank
320,542
48,214
Search Volume
577
15.6%
Top 3 Click Share
58.7%
Top 3 Conv. Share
52.9%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
577
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
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