Best Selling Matte Liquid Eyeshadow: See Top Product Rankings by Sales Volume & Market Trends

July 2026
142 Products Tracked

Looking for the most popular matte liquid eyeshadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "matte liquid eyeshadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the matte liquid eyeshadow market with 40K monthly sales, followed closely by B00INCDKDQ with 10K monthly sales and B07LBLK57Q with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
1
B074Y8LM6T
$9.99·
4.5
Units/sold40K
NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear
2
B00INCDKDQ
$7.97·
4.2
Units/sold10K
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
3
B07LBLK57Q
$35.00·
4.4
Units/sold10K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
40K100.0%
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
#2
B0D3FGFBGQ
$7.00·
4.3
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
Units/sold
6K100.0%

Top Selling Matte Liquid Eyeshadow

As of July 2026, we analyzed 142 tracked products in Amazon's "matte liquid eyeshadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 40,000 monthly sales. B074Y8LM6T leads the matte liquid eyeshadow market with an estimated 40,000 monthly sales, up 100.0% from the previous month.

142Products Tracked
11,200Top 10 Avg. Sales
$12.11Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

40,000
▲ 100.0%
Units Sold/mo
$9.99
Price
4.5
Rating
106.5K
Reviews
2
NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear
B00INCDKDQ
$7.97
4.2 (43.8K)
NYX PROFESSIONAL MAKEUP Control Freak Eyebrow Gel - Clear
10,000 Units Sold/mo▲ 66.7%
3
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
4
MAYBELLINE Hyper Easy Liquid Pen No-Skip Eyeliner, Satin Finish, Waterproof Formula, Pitch Black, 0.018 Fl Oz
B07W8JJ61X
$8.98
4.4 (67.6K)
MAYBELLINE Hyper Easy Liquid Pen No-Skip Eyeliner, Satin Finish, Waterproof Formula, Pitch Black, 0.018 Fl Oz
10,000 Units Sold/mo▲ 66.7%
5
Wonderskin Eyeliner Pencil, 1440 Longwear Brown Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Kalamata)
B0BSR4GDGH
$18.00
3.8 (16.9K)
Wonderskin Eyeliner Pencil, 1440 Longwear Brown Eyeliner Pencil - Waterproof, Sharpenable & Smudge Proof (Kalamata)
10,000 Units Sold/mo▲ 1.5%
10
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
B006OZF0WS
$7.97
4.4 (18.9K)
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
5,000 Units Sold/mo▲ 66.7%
View All 142 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the matte liquid eyeshadow price landscape, we segmented all 142 tracked listings in Amazon's live "matte liquid eyeshadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best matte liquid eyeshadow price zone, absorbing 51% of the assortment (240 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the matte liquid eyeshadow category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 51% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
51%
240 products

Top products in this price tier

#1
B074Y8LM6T
$9.99
40k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
28%
131 products
$10.00 ~ $20.00
Tier 3
17%
80 products
$50.00 ~ $100.00
4%
Unlock to view all price tier distributions and their ASIN sales contributions

"Matte liquid eyeshadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "matte liquid eyeshadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "matte liquid eyeshadow" was approximately 184 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #950,726, climbing 570,287 positions from the previous week. Additionally, the top 3 products for this keyword capture 34.1% of the total click share and 11.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

matte liquid eyeshadow

ASINSIGHT
Search Frequency Rank
950,726
570,287
Search Volume
184
70.4%
Top 3 Click Share
34.1%
Top 3 Conv. Share
11.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
184
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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