Best Selling Matte Eye Shadow: See Top Product Rankings by Sales Volume & Market Trends

June 2026
120 Products Tracked

Looking for the most popular matte eye shadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "matte eye shadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00L5SMFJU currently leads the matte eye shadow market with 7K monthly sales, followed closely by B0BBH8FRYL with 7K monthly sales and B0D3FGFBGQ with 6K monthly sales. Meanwhile, ASIN B085WR3YDT stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
1
B00L5SMFJU
$4.72·
4.3
Units/sold7K
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
2
B0BBH8FRYL
$49.00·
4.5
Units/sold7K
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
3
B0D3FGFBGQ
$7.00·
4.3
Units/sold6K
🚀Fastest Growing
by MoM sales growth
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Champagne Room
#1
B085WR3YDT
$1.94·
4.3
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Champagne Room
Units/sold
3K100.0%
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
#2
B0BBH8FRYL
$49.00·
4.5
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
Units/sold
7K33.3%

Top Selling Matte Eye Shadow

As of June 2026, we analyzed 120 tracked products in Amazon's "matte eye shadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 2,000 and 7,000 monthly sales. B00L5SMFJU leads the matte eye shadow market with an estimated 7,000 monthly sales, down 42.9% from the previous month.

120Products Tracked
4,400Top 10 Avg. Sales
$16.11Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
#1
B00L5SMFJU

COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce

7,000
▼ 42.9%
Units Sold/mo
$4.72
Price
4.3
Rating
24.8K
Reviews
2
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$49.00
4.5 (9.6K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
7,000 Units Sold/mo▲ 33.3%
3
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
B0D3FGFBGQ
$7.00
4.3 (3.7K)
e.l.f. Lock It Down Eyeshadow Primer, Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
6,000 Units Sold/mo▼ 40.0%
4
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
B006OZF0WS
$7.14
4.4 (18.9K)
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
5,000 Units Sold/mo▼ 25.0%
5
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
4,000 Units Sold/mo▼ 33.3%
10
Revlon Crème Eyeshadow Palette, Illuminance Eye Makeup with Crease- Resistant Ingredients, Creamy Pigmented in Blendable Matte & Shimmer Finishes, 710 Not Just Nudes, 0.12 Oz
B00005UFET
$6.48
4.3 (13.3K)
Revlon Crème Eyeshadow Palette, Illuminance Eye Makeup with Crease- Resistant Ingredients, Creamy Pigmented in Blendable Matte & Shimmer Finishes, 710 Not Just Nudes, 0.12 Oz
2,000 Units Sold/mo▼ 66.7%
View All 120 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the matte eye shadow price landscape, we segmented all 120 tracked listings in Amazon's live "matte eye shadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best matte eye shadow price zone, absorbing 66% of the assortment (265 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the matte eye shadow category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 66% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
66%
265 products

Top products in this price tier

#1
B00L5SMFJU
$4.72
7k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
18%
74 products
$10.00 ~ $20.00
Tier 3
15%
59 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Matte eye shadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "matte eye shadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "matte eye shadow" was approximately 184 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #954,515, dropping 186,091 positions from the previous week. Additionally, the top 3 products for this keyword capture 32% of the total click share and 30.4% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

matte eye shadow

ASINSIGHT
Search Frequency Rank
954,515
186,091
Search Volume
184
20.7%
Top 3 Click Share
32%
Top 3 Conv. Share
30.4%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
184
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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