Best Selling Mascara Waterproof: See Top Product Rankings by Sales Volume & Market Trends

July 2026
135 Products Tracked

Looking for the most popular mascara waterproof products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "mascara waterproof." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00U2VQZDS currently leads the mascara waterproof market with 100K monthly sales, followed closely by B0D8CHGC5B with 100K monthly sales and B0BB6B581W with 90K monthly sales. Meanwhile, ASIN B0D8CHGC5B stands out as the fastest-growing product, achieving an impressive 9.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Neutrogena Makeup Remover Micellar Wipes for Face Daily Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth, 2 pack of 25 ct
1
B00U2VQZDS
$9.97·
4.8
Units/sold100K
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
2
B0D8CHGC5B
$28.00·
4.4
Units/sold100K
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
3
B0BB6B581W
$28.00·
4.4
Units/sold90K
🚀Fastest Growing
by MoM sales growth
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
#1
B0D8CHGC5B
$28.00·
4.4
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
Units/sold
100K9.0%
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
#2
B0BB6B581W
$28.00·
4.4
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
Units/sold
90K8.0%

Top Selling Mascara Waterproof

As of July 2026, we analyzed 135 tracked products in Amazon's "mascara waterproof" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B00U2VQZDS leads the mascara waterproof market with an estimated 100,000 monthly sales.

135Products Tracked
59,000Top 10 Avg. Sales
$17.36Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Neutrogena Makeup Remover Micellar Wipes for Face Daily Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth, 2 pack of 25 ct
#1
B00U2VQZDS

Neutrogena Makeup Remover Micellar Wipes for Face Daily Gently Removes Oil Dirt and Waterproof Makeup in a Simple Fully Plant-Based Cloth, 2 pack of 25 ct

100,000
Units Sold/mo
$9.97
Price
4.8
Rating
120.3K
Reviews
2
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
B0D8CHGC5B
$28.00
4.4 (4K)
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
100,000 Units Sold/mo▲ 9.0%
3
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
B0BB6B581W
$28.00
4.4 (5.1K)
tarte tartelette tubing mascara – Lash Extensions in a Tube, Easy-to-Remove Eye Makeup, Clinically Proven to Volumize & Curl, 24Hr Smudge-Proof Longwear, Vegan & Cruelty-Free
90,000 Units Sold/mo▲ 8.0%
4
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$10.82
4.5 (185.8K)
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
80,000 Units Sold/mo▲ 2.0%
5
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
B08TPCHYLW
$30.00
4.5 (10.3K)
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
50,000 Units Sold/mo▲ 4.0%
10
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
B0BG6FXQCC
$28.00
4.0 (25.9K)
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
30,000 Units Sold/mo▲ 2.0%
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the mascara waterproof price landscape, we segmented all 135 tracked listings in Amazon's live "mascara waterproof" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best mascara waterproof price zone, absorbing 38% of the assortment (340 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the mascara waterproof category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 38% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
38%
340 products

Top products in this price tier

#1
B00U2VQZDS
$9.97
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
35%
315 products
$20.00 ~ $50.00
Tier 3
27%
245 products
$50.00 ~ $100.00
0%
Unlock to view all price tier distributions and their ASIN sales contributions

"Mascara waterproof" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "mascara waterproof" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "mascara waterproof" was approximately 18,271 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #7,614, climbing 288 positions from the previous week. Additionally, the top 3 products for this keyword capture 30.7% of the total click share and 23.3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

mascara waterproof

ASINSIGHT
Search Frequency Rank
7,614
288
Search Volume
18,271
3.1%
Top 3 Click Share
30.7%
Top 3 Conv. Share
23.3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
18,271
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|