Best Selling Mascara on Amazon
1,223
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'mascara' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “mascara” on Amazon.com in the United States, totaling 1,223 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in January.
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1,223
ASINs
1
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Title
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Sales Volume
100,000+
Price($)
4.99
Ratings
4.3
Reviews
405,566
2
PanOxyl Acne Foaming Wash Benzoyl Peroxide 10%!M(MISSING)aximum Strength Antimicrobial, 5.5 Ounce (Pack of 1)
Title
PanOxyl Acne Foaming Wash Benzoyl Peroxide 10%!M(MISSING)aximum Strength Antimicrobial, 5.5 Ounce (Pack of 1)
Sales Volume
100,000+
Price($)
9.88
Ratings
4.6
Reviews
76,144
3
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care, 2.53 fl.oz
Title
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care, 2.53 fl.oz
Sales Volume
100,000+
Price($)
19.00
Ratings
4.5
Reviews
14,691
4
Mighty Patch Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
Title
Mighty Patch Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)
Sales Volume
100,000+
Price($)
12.99
Ratings
4.6
Reviews
180,466
5
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Title
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Sales Volume
100,000+
Price($)
16.13
Ratings
4.7
Reviews
140,204
6
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity, Plumping Improvement, Korean Skin Care, Gifts for Women | 1.19oz(34g) x 4ea
Title
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity, Plumping Improvement, Korean Skin Care, Gifts for Women | 1.19oz(34g) x 4ea
Sales Volume
100,000+
Price($)
14.90
Ratings
4.5
Reviews
32,334
7
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Title
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Sales Volume
80,000+
Price($)
9.94
Ratings
4.5
Reviews
174,191
8
CeraVe Daily Moisturizing Lotion for Dry Skin, Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides, Daily Moisturizer, Fragrance Free, Oil-Free, 19 Ounce
Title
CeraVe Daily Moisturizing Lotion for Dry Skin, Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides, Daily Moisturizer, Fragrance Free, Oil-Free, 19 Ounce
Sales Volume
70,000+
Price($)
15.66
Ratings
4.7
Reviews
140,616
9
grace & stella Award Winning Under Eye Mask - Stocking Stuffers for Women - Gifts for Teenage Girls - Gel Eye Patches for Dark Circles, Puffy Eyes, Undereye Bags - Vegan - Self Care (24 Pairs, Gold)
Title
grace & stella Award Winning Under Eye Mask - Stocking Stuffers for Women - Gifts for Teenage Girls - Gel Eye Patches for Dark Circles, Puffy Eyes, Undereye Bags - Vegan - Self Care (24 Pairs, Gold)
Sales Volume
70,000+
Price($)
23.95
Ratings
4.3
Reviews
41,634
10
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
Title
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
Sales Volume
70,000+
Price($)
5.97
Ratings
4.3
Reviews
26,619
Keyword Mascara Weekly Search Volume Trend
11
214
Search Frequency Rank
During Dec 28–3, this keyword ranked 214 in Amazon's Brand Analytics(ABA) report, up 11 from the previous week. The most recent Weekly search volume was 172,002 (+2.78% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Mascara Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "mascara". In the price range of $0–$10, there are 499 ASINs, the highest proportion, accounting for 41.04%. Nearly 49.74% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 35.57% and a combined conversion rate of 27.52%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
41.04%
10-20
32.24%
20-50
24.92%
50-100
1.48%
100-200
0.33%
200-500
0.00%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
5.05%
4.3-4.7
49.74%
3.8-4.2
34.25%
3.3-3.7
6.51%
2.8-3.2
2.91%
0.0-2.7
1.54%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
25.45%
100-500
14.48%
500-1,000
9.60%
1,000-2,000
11.05%
2,000-5,000
12.77%
5,000-10,000
9.68%
10,000-0
16.97%
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Top3 Click Share
35.57%
Trend changes in the combined click share of the Top 3 ASINs for the keyword mascara.
Top3 Conversion Share
27.52%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword mascara.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B00T0C9XRKB00T0C9XRK
15.27%
13.05%
B08H3JPH74B08H3JPH74
14.50%
10.82%
B08H4FSGDWB08H4FSGDW
5.80%
3.65%
Most Selling Products
Search Volume & Trends
Market Overview
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