Best Selling Mascara on Amazon
1,430
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'mascara' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “mascara” on Amazon.com in the United States, totaling 1,430 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.
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1,430
ASINs
1
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Title
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Sales Volume
100,000+
Price($)
4.99
Ratings
4.3
Reviews
403,907
2
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
Title
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
Sales Volume
100,000+
Price($)
22.50
Ratings
4.5
Reviews
8,210
3
Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Face Towelettes Remove Waterproof Mascara & Oil, Compostable 100%!P(MISSING)lant-Based Cloth, Dermatologist & Ophthalmologist Tested, Twin Pack 2 x 25 ct
Title
Neutrogena Makeup Remover Wipes Micellar Alcohol-Free Face Towelettes Remove Waterproof Mascara & Oil, Compostable 100%!P(MISSING)lant-Based Cloth, Dermatologist & Ophthalmologist Tested, Twin Pack 2 x 25 ct
Sales Volume
100,000+
Price($)
9.97
Ratings
4.8
Reviews
115,186
4
medicube Collagen Overnight Wrapping Peel Off Facial Mask Pack - Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin - Korean Skin Care, 2.53 fl.oz
Title
medicube Collagen Overnight Wrapping Peel Off Facial Mask Pack - Elasticity & Hydration Care, Reduces Sagging & Dullness - Hydrolyzed Collagen For Glowing Skin - Korean Skin Care, 2.53 fl.oz
Sales Volume
100,000+
Price($)
13.30
Ratings
4.5
Reviews
15,956
5
SOL DE JANEIRO Jet Set | Travel Shower Kit
Title
SOL DE JANEIRO Jet Set | Travel Shower Kit
Sales Volume
100,000+
Price($)
34.00
Ratings
4.7
Reviews
15,374
6
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity, Plumping Improvement, Korean Skincare, Stocking Stuffers for Teen Girls | 1.19oz(34g) x 4ea
Title
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity, Plumping Improvement, Korean Skincare, Stocking Stuffers for Teen Girls | 1.19oz(34g) x 4ea
Sales Volume
100,000+
Price($)
16.99
Ratings
4.4
Reviews
29,888
7
grace & stella Award Winning Under Eye Mask - Stocking Stuffers for Women - Gifts for Teenage Girls - Gel Eye Patches for Dark Circles, Puffy Eyes, Undereye Bags - Vegan - Self Care (24 Pairs, Gold)
Title
grace & stella Award Winning Under Eye Mask - Stocking Stuffers for Women - Gifts for Teenage Girls - Gel Eye Patches for Dark Circles, Puffy Eyes, Undereye Bags - Vegan - Self Care (24 Pairs, Gold)
Sales Volume
90,000+
Price($)
16.10
Ratings
4.3
Reviews
40,349
8
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Title
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Sales Volume
80,000+
Price($)
10.82
Ratings
4.5
Reviews
172,113
9
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Title
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Sales Volume
70,000+
Price($)
10.98
Ratings
4.3
Reviews
8,117
10
Garnier Micellar Water, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelty Free, 13.5 Fl Oz (400mL), 1 Count
Title
Garnier Micellar Water, Hydrating Facial Cleanser & Makeup Remover, Suitable for Sensitive Skin, Vegan, Cruelty Free, 13.5 Fl Oz (400mL), 1 Count
Sales Volume
60,000+
Price($)
8.82
Ratings
4.7
Reviews
69,949
Keyword Mascara Weekly Search Volume Trend
25
219
Search Frequency Rank
During Nov 30–6, this keyword ranked 219 in Amazon's Brand Analytics(ABA) report, down 25 from the previous week. The most recent Weekly search volume was 169,794 (-7.05% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Mascara Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "mascara". In the price range of $0–$10, there are 522 ASINs, the highest proportion, accounting for 37.39%. Nearly 50.00% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 29.53% and a combined conversion rate of 22.75%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
37.39%
10-20
34.24%
20-50
25.72%
50-100
2.22%
100-200
0.29%
200-500
0.07%
500-1,000
0.00%
1,000-0
0.07%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
5.85%
4.3-4.7
50.00%
3.8-4.2
33.28%
3.3-3.7
5.77%
2.8-3.2
2.02%
0.0-2.7
3.07%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
25.56%
100-500
15.71%
500-1,000
9.40%
1,000-2,000
9.70%
2,000-5,000
13.68%
5,000-10,000
9.92%
10,000-0
16.02%
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Top3 Click Share
29.53%
Trend changes in the combined click share of the Top 3 ASINs for the keyword mascara.
Top3 Conversion Share
22.75%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword mascara.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B00T0C9XRKB00T0C9XRK
16.94%
14.42%
B08H3JPH74B08H3JPH74
9.37%
6.30%
B004BD107OB004BD107O
3.22%
2.03%
Most Selling Products
Search Volume & Trends
Market Overview
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