Best Selling Mascara on Amazon
171
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'mascara' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “mascara” on Amazon.com in the United States, totaling 171 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in March.
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171
ASINs
1
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Title
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free
Sales Volume
100,000+
Price($)
4.97
Ratings
4.3
Reviews
409,890
2
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Title
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Sales Volume
60,000+
Price($)
10.82
Ratings
4.5
Reviews
178,603
3
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
Title
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count
Sales Volume
30,000+
Price($)
9.83
Ratings
4.5
Reviews
178,603
4
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Title
essence | Lash Princess False Lash Waterproof Mascara | Vegan & Cruelty Free | For Length & Volume (Pack of 1)
Sales Volume
30,000+
Price($)
4.97
Ratings
4.4
Reviews
80,386
5
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Title
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Sales Volume
20,000+
Price($)
11.97
Ratings
4.6
Reviews
25,662
6
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
Title
Prime Prometics PrimeLash Mascara for Older Women – Volumizing, Incredible Length in 2 Coats – Long-Stay, Zero Clumps, Hypoallergenic (Black)
Sales Volume
20,000+
Price($)
28.00
Ratings
4.0
Reviews
23,079
7
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
Title
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
Sales Volume
20,000+
Price($)
28.00
Ratings
4.4
Reviews
2,941
8
L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
Title
L'Oreal Paris Voluminous Lash Boosting Conditioning Primer Mascara, White Primer, 0.24 Fl Oz., 1 Count
Sales Volume
20,000+
Price($)
9.52
Ratings
4.5
Reviews
44,247
9
Thrive Causemetics Liquid Lash Extensions Mascara, Tubing Thrive Mascara Lengthening, Volumizing & Curling, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn (Rich Black)
Title
Thrive Causemetics Liquid Lash Extensions Mascara, Tubing Thrive Mascara Lengthening, Volumizing & Curling, Smudge Proof, Washable, No Clumping or Flaking, Vegan & Cruelty Free, Brynn (Rich Black)
Sales Volume
10,000+
Price($)
32.00
Ratings
4.4
Reviews
3,337
10
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
Title
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
Sales Volume
10,000+
Price($)
30.00
Ratings
4.5
Reviews
9,323
Keyword Mascara Weekly Search Volume Trend
1
150
Search Frequency Rank
During Mar 8–14, this keyword ranked 150 in Amazon's Brand Analytics(ABA) report, down 1 from the previous week. The most recent Weekly search volume was 221,503 (-0.55% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Mascara Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "mascara". In the price range of $0–$10, there are 458 ASINs, the highest proportion, accounting for 37.79%. Nearly 48.76% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 31.77% and a combined conversion rate of 24.50%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
37.79%
10-20
33.75%
20-50
26.40%
50-100
1.65%
100-200
0.33%
200-500
0.08%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
5.49%
4.3-4.7
48.76%
3.8-4.2
33.48%
3.3-3.7
6.78%
2.8-3.2
3.35%
0.0-2.7
2.15%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
26.25%
100-500
16.18%
500-1,000
12.31%
1,000-2,000
11.27%
2,000-5,000
13.25%
5,000-10,000
8.18%
10,000-0
12.56%
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Top3 Click Share
31.77%
Trend changes in the combined click share of the Top 3 ASINs for the keyword mascara.
Top3 Conversion Share
24.50%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword mascara.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B00T0C9XRKB00T0C9XRK
15.52%
13.45%
B08H4FSGDWB08H4FSGDW
8.33%
5.66%
B08H3JPH74B08H3JPH74
7.92%
5.39%
Most Selling Products
Search Volume & Trends
Market Overview
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