Best Selling Makeup Palettes: See Top Product Rankings by Sales Volume & Market Trends
Looking for the most popular makeup palettes products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "makeup palettes." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.
Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09V1CPTR1 currently leads the makeup palettes market with 40K monthly sales, followed closely by B0725YPBPR with 30K monthly sales and B07MH1KHJ2 with 20K monthly sales. Meanwhile, ASIN B07MH1KHJ2 stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.
Top Selling Makeup Palettes
As of July 2026, we analyzed 131 tracked products in Amazon's "makeup palettes" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 6,000 and 40,000 monthly sales. B09V1CPTR1 leads the makeup palettes market with an estimated 40,000 monthly sales, up 4.0% from the previous month.
Catrice Under Eye Brightener, Dark Circles Color Corrector (010 Light Rose) | With Hyaluronic Acid & Shea Butter, Lightweight Buildable Hydrating Concealer, Vegan, Cruelty Free, Fragrance Free, 0.14 oz
For sellers and category managers benchmarking the makeup palettes price landscape, we segmented all 131 tracked listings in Amazon's live "makeup palettes" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.
Leading the distribution, the $20.00 ~ $50.00 band is the category's best makeup palettes price zone, absorbing 38% of the assortment (188 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the makeup palettes category.
Top 3 Price Tiers
$20.00 ~ $50.00 is the most competitive price tier, containing 38% of tracked products.
Top products in this price tier
"Makeup palettes" Search Volume and Market Trends on Amazon
Amazon keyword search volume data for "makeup palettes" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.
During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "makeup palettes" was approximately 1,651 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #116,619, climbing 56,059 positions from the previous week. Additionally, the top 3 products for this keyword capture 15.7% of the total click share and 11.4% of the conversion share, indicating the level of market concentration.
makeup palettes
Search Volume Trend
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