Best Selling Make Up Palette: See Top Product Rankings by Sales Volume & Market Trends
Looking for the most popular make up palette products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "make up palette." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.
Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the make up palette market with 30K monthly sales, followed closely by B09V1CPTR1 with 30K monthly sales and B074PTZCNX with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.
Top Selling Make Up Palette
As of July 2026, we analyzed 138 tracked products in Amazon's "make up palette" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 30,000 monthly sales. B074Y8LM6T leads the make up palette market with an estimated 30,000 monthly sales, up 100.0% from the previous month.
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
For sellers and category managers benchmarking the make up palette price landscape, we segmented all 138 tracked listings in Amazon's live "make up palette" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.
Leading the distribution, the $0.00 ~ $10.00 band is the category's best make up palette price zone, absorbing 38% of the assortment (155 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the make up palette category.
Top 3 Price Tiers
$0.00 ~ $10.00 is the most competitive price tier, containing 38% of tracked products.
Top products in this price tier
"Make up palette" Search Volume and Market Trends on Amazon
Amazon keyword search volume data for "make up palette" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.
During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "make up palette" was approximately 724 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #257,186, climbing 37,958 positions from the previous week. Additionally, the top 3 products for this keyword capture 26.1% of the total click share and 27.6% of the conversion share, indicating the level of market concentration.
make up palette
Search Volume Trend
Past 3 YearsOne Amazon dataset. Two ways to use it.
Every number in this make up palette report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card