Best Selling Mac Eye Shadow: See Top Product Rankings by Sales Volume & Market Trends

August 2026
133 Products Tracked

Looking for the most popular mac eye shadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "mac eye shadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01LW1983J currently leads the mac eye shadow market with 6K monthly sales, followed closely by B0FBX3M65V with 6K monthly sales and B07LBLK57Q with 4K monthly sales. Meanwhile, ASIN B0D19JDZJS stands out as the fastest-growing product, achieving an impressive 75.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
1
B01LW1983J
$14.00·
4.3
Units/sold6K
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
2
B0FBX3M65V
$6.99·
4.0
Units/sold6K
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
3
B07LBLK57Q
$35.00·
4.4
Units/sold4K
🚀Fastest Growing
by MoM sales growth
Too Faced Born This Way Natural Nudes Mini Eye Shadow Palette Makeup | Creamy, High Pigment Matte + Shimmer Shades, 0.2 Ounce
#1
B0D19JDZJS
$30.00·
4.4
Too Faced Born This Way Natural Nudes Mini Eye Shadow Palette Makeup | Creamy, High Pigment Matte + Shimmer Shades, 0.2 Ounce
Units/sold
1K75.0%
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
#2
B0GDW9HHSC
$35.00·
4.4
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Units/sold
3K33.3%

Top Selling Mac Eye Shadow

As of August 2026, we analyzed 133 tracked products in Amazon's "mac eye shadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 900 and 6,000 monthly sales. B01LW1983J leads the mac eye shadow market with an estimated 6,000 monthly sales, down 20.0% from the previous month.

133Products Tracked
2,890Top 10 Avg. Sales
$19.89Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
#1
B01LW1983J

Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer

6,000
▼ 20.0%
Units Sold/mo
$14.00
Price
4.3
Rating
58.8K
Reviews
2
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
B0FBX3M65V
$6.99
4.0 (1.9K)
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
6,000 Units Sold/mo
3
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
B07LBLK57Q
$35.00
4.4 (11.9K)
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
4,000 Units Sold/mo▼ 70.0%
4
evpct Mauve Taupe Plum Matte Single Eye Shadow Palette Makeup for Older Women, Plum Lavender Purple Natural Cream Eyeshadow Palette for Green Eyes, High Pigment Mini Monochrome Eyeshadow
B0DQVDV2J1
$6.99
4.0 (3.2K)
evpct Mauve Taupe Plum Matte Single Eye Shadow Palette Makeup for Older Women, Plum Lavender Purple Natural Cream Eyeshadow Palette for Green Eyes, High Pigment Mini Monochrome Eyeshadow
3,000 Units Sold/mo
5
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
B0GDW9HHSC
$35.00
4.4 (252)
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
3,000 Units Sold/mo▲ 33.3%
10
Urban Decay 24/7 Moondust Glitter Eyeshadow Single - Iridescent Eye Makeup | Shimmer Eye Shadow with Micro-fine Glitter - Up to 16HR Wear, Wet-look Effect, Eyeshadow Topper, Travel Makeup Highlighter
B092JT62XB
$25.00
4.6 (3.2K)
Urban Decay 24/7 Moondust Glitter Eyeshadow Single - Iridescent Eye Makeup | Shimmer Eye Shadow with Micro-fine Glitter - Up to 16HR Wear, Wet-look Effect, Eyeshadow Topper, Travel Makeup Highlighter
900 Units Sold/mo▼ 66.7%
View All 133 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the mac eye shadow price landscape, we segmented all 133 tracked listings in Amazon's live "mac eye shadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best mac eye shadow price zone, absorbing 65% of the assortment (255 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the mac eye shadow category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 65% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
65%
255 products

Top products in this price tier

#1
B01LW1983J
$14.00
6k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
18%
71 products
$10.00 ~ $20.00
Tier 3
15%
57 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Mac eye shadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "mac eye shadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-09 to 2026-08-15, the Amazon USweekly search volume for "mac eye shadow" was approximately 233 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #764,110, climbing 40,919 positions from the previous week. Additionally, the top 3 products for this keyword capture 43.3% of the total click share and 30% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

mac eye shadow

ASINSIGHT
Search Frequency Rank
764,110
40,919
Search Volume
233
5.4%
Top 3 Click Share
43.3%
Top 3 Conv. Share
30%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
233
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug

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