Best Selling Liquid Soap: See Top Product Rankings by Sales Volume & Market Trends

July 2026
143 Products Tracked

Looking for the most popular liquid soap products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "liquid soap." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00MEDOY2G currently leads the liquid soap market with 100K monthly sales, followed closely by B07YD3KQ5S with 100K monthly sales and B0FX5X647R with 100K monthly sales. Meanwhile, ASIN B0FX5X647R stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz
1
B00MEDOY2G
$10.97·
4.8
Units/sold100K
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
2
B07YD3KQ5S
$17.50·
4.8
Units/sold100K
Dawn Ultra Dish Soap Refill Jug, Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5 oz
3
B0FX5X647R
$4.97·
4.8
Units/sold100K
🚀Fastest Growing
by MoM sales growth
Dawn Ultra Dish Soap Refill Jug, Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5 oz
#1
B0FX5X647R
$4.97·
4.8
Dawn Ultra Dish Soap Refill Jug, Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5 oz
Units/sold
100K100.0%
Tide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
#2
B085V5PPP8
$12.97·
4.8
Tide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
Units/sold
60K100.0%

Top Selling Liquid Soap

As of July 2026, we analyzed 143 tracked products in Amazon's "liquid soap" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 60,000 and 100,000 monthly sales. B00MEDOY2G leads the liquid soap market with an estimated 100,000 monthly sales, up 66.7% from the previous month.

143Products Tracked
82,000Top 10 Avg. Sales
$10.46Top 10 Avg. Price
4.8Top 10 Avg. Rating
🏆
Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz
#1
B00MEDOY2G

Dove Body Wash Deep Moisture for 24hr Lotion-Soft Skin Moisture Moisturizing Skin Cleanser with No Sulfates No Parabens 30.6 oz

100,000
▲ 66.7%
Units Sold/mo
$10.97
Price
4.8
Rating
85.6K
Reviews
2
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
B07YD3KQ5S
$17.50
4.8 (140.8K)
Dawn Powerwash Spray, Dish Soap, Dishwashing Liquid, Fresh, 1 Starter Kit + 3 Refills, 4x16 Fl Oz
100,000 Units Sold/mo▲ 4.0%
3
Dawn Ultra Dish Soap Refill Jug, Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5 oz
B0FX5X647R
$4.97
4.8 (121.2K)
Dawn Ultra Dish Soap Refill Jug, Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5 oz
100,000 Units Sold/mo▲ 100.0%
4
Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz
B09DDD6YGJ
$10.97
4.8 (5.9K)
Dove Body Wash with Pump Antibacterial For All Skin Types Protects from Dryness 30.6 oz
90,000 Units Sold/mo▲ 3.5%
5
Dawn EZ-Squeeze Ultra Dish Soap, Dishwashing Liquid, Original, Dish Soap Refill, 22 fl oz
B09NF7RLYH
$3.54
4.8 (24.2K)
Dawn EZ-Squeeze Ultra Dish Soap, Dishwashing Liquid, Original, Dish Soap Refill, 22 fl oz
90,000 Units Sold/mo▲ 66.7%
10
Gain Liquid Laundry Detergent, Freshness, Odor Defense, High Efficiency Washing Machine Liquid Laundry Soap, Original Scent, 132 fl oz, 100 Loads (Packaging May Vary)
B0C35Z66QV
$14.97
4.8 (29.2K)
Gain Liquid Laundry Detergent, Freshness, Odor Defense, High Efficiency Washing Machine Liquid Laundry Soap, Original Scent, 132 fl oz, 100 Loads (Packaging May Vary)
60,000 Units Sold/mo▲ 5.0%
View All 143 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the liquid soap price landscape, we segmented all 143 tracked listings in Amazon's live "liquid soap" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best liquid soap price zone, absorbing 46% of the assortment (483 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the liquid soap category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
46%
483 products

Top products in this price tier

#1
B00MEDOY2G
$10.97
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
32%
340 products
$0.00 ~ $10.00
Tier 3
18%
191 products
$50.00 ~ $100.00
3%
Unlock to view all price tier distributions and their ASIN sales contributions

"Liquid soap" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "liquid soap" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "liquid soap" was approximately 5,209 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #42,523, climbing 1,363 positions from the previous week. Additionally, the top 3 products for this keyword capture 21.4% of the total click share and 19.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

liquid soap

ASINSIGHT
Search Frequency Rank
42,523
1,363
Search Volume
5,209
2.4%
Top 3 Click Share
21.4%
Top 3 Conv. Share
19.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
5,209
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

Looking for more market and competitor insights?

We provide hourly competitor rankings and multidimensional insights that fuel Amazon growth.

Start 30-Day Free Trial
No credit card required
ASINSIGHT logo

Empower Amazon Sellers With Keyword Expertise Boost Product Keyword Rankings.

Copyright © 2026 ASINSIGHT All rights reserved.

|