Best Selling Liquid Eyeshadow: See Top Product Rankings by Sales Volume & Market Trends

July 2026
136 Products Tracked

Looking for the most popular liquid eyeshadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "liquid eyeshadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the liquid eyeshadow market with 30K monthly sales, followed closely by B07MH1KHJ2 with 20K monthly sales and B0DM4D187H with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
1
B074Y8LM6T
$9.99·
4.5
Units/sold30K
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
2
B07MH1KHJ2
$9.99·
4.6
Units/sold20K
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
3
B0DM4D187H
$12.59·
4.3
Units/sold20K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
30K100.0%
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
#2
B07MH1KHJ2
$9.99·
4.6
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units/sold
20K100.0%

Top Selling Liquid Eyeshadow

As of July 2026, we analyzed 136 tracked products in Amazon's "liquid eyeshadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 30,000 monthly sales. B074Y8LM6T leads the liquid eyeshadow market with an estimated 30,000 monthly sales, up 100.0% from the previous month.

136Products Tracked
12,300Top 10 Avg. Sales
$15.05Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

30,000
▲ 100.0%
Units Sold/mo
$9.99
Price
4.5
Rating
106.9K
Reviews
2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
B07MH1KHJ2
$9.99
4.6 (59.6K)
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20,000 Units Sold/mo▲ 100.0%
3
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
B0DM4D187H
$12.59
4.3 (6.6K)
Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium (Soft Pink)
20,000 Units Sold/mo▲ 100.0%
4
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$18.00
4.3 (58.5K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 25.0%
5
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
10
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
B001TK4LM8
$5.97
4.3 (85.5K)
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
5,000 Units Sold/mo▲ 50.0%
View All 136 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the liquid eyeshadow price landscape, we segmented all 136 tracked listings in Amazon's live "liquid eyeshadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best liquid eyeshadow price zone, absorbing 51% of the assortment (530 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the liquid eyeshadow category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 51% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
51%
530 products

Top products in this price tier

#1
B074Y8LM6T
$9.99
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
25%
257 products
$10.00 ~ $20.00
Tier 3
22%
225 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Liquid eyeshadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "liquid eyeshadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "liquid eyeshadow" was approximately 5,614 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #38,405, climbing 7,913 positions from the previous week. Additionally, the top 3 products for this keyword capture 33% of the total click share and 9.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

liquid eyeshadow

ASINSIGHT
Search Frequency Rank
38,405
7,913
Search Volume
5,614
15.0%
Top 3 Click Share
33%
Top 3 Conv. Share
9.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
5,614
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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