Best Selling Lego Characters on Amazon
124
Products
USMarketplace
May 2026Reporting Period
Sales Volume of Top ASINs for 'lego characters' on AmazonMay 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “lego characters” on Amazon.com in the United States, totaling 124 products. Under this keyword, the top-ranked ASIN recorded more than 9,000 orders in May.
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124
ASINs
1
LEGO Classic Large Creative Brick Box 10698 Building Set, Toy Storage Solution for Home or Classrooms, Interactive Building Toy for Kids, Boys, and Girls
Title
LEGO Classic Large Creative Brick Box 10698 Building Set, Toy Storage Solution for Home or Classrooms, Interactive Building Toy for Kids, Boys, and Girls
Sales Volume
9,000+
Price($)
39.49
Ratings
4.8
Reviews
31,806
2
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Father's Day - 77256
Title
LEGO Speed Champions Time Machine from Back to The Future Building Toy for Kids - Pretend Play & Display Car Toy W/ 2 Build Modes for Boys & Girls, Ages 9+ - Gift for Father's Day - 77256
Sales Volume
9,000+
Price($)
27.49
Ratings
4.9
Reviews
1,209
3
Klutz Lego Gear Bots Science/STEM Activity Kit for 8-12 years
Title
Klutz Lego Gear Bots Science/STEM Activity Kit for 8-12 years
Sales Volume
7,000+
Price($)
22.56
Ratings
4.6
Reviews
12,039
4
LEGO Classic Medium Creative Brick Box 10696 Building Toy Set - Featuring Storage, Includes Train, Car, and a Tiger Figure, and Playset for Kids, Boys, and Girls Ages 4-99
Title
LEGO Classic Medium Creative Brick Box 10696 Building Toy Set - Featuring Storage, Includes Train, Car, and a Tiger Figure, and Playset for Kids, Boys, and Girls Ages 4-99
Sales Volume
7,000+
Price($)
24.88
Ratings
4.8
Reviews
57,076
5
LEGO Star Wars: The Clone Wars Coruscant Guard Gunship - Buildable Star Wars Toy for 9 Year Olds - Gift Idea for Fans - Includes 3 Clone Trooper Minifigures - 75354
Title
LEGO Star Wars: The Clone Wars Coruscant Guard Gunship - Buildable Star Wars Toy for 9 Year Olds - Gift Idea for Fans - Includes 3 Clone Trooper Minifigures - 75354
Sales Volume
6,000+
Price($)
139.99
Ratings
4.8
Reviews
1,401
6
LEGO Star Wars: The Clone Wars Captain Rex Y-Wing Microfighter Building Set, Collectible Star Wars Y-Wing Toy for Kids with Captain Rex Minifigure, Gift for Boys & Girls Ages 6 and Up, 75391
Title
LEGO Star Wars: The Clone Wars Captain Rex Y-Wing Microfighter Building Set, Collectible Star Wars Y-Wing Toy for Kids with Captain Rex Minifigure, Gift for Boys & Girls Ages 6 and Up, 75391
Sales Volume
6,000+
Price($)
8.99
Ratings
4.8
Reviews
2,414
7
LEGO Creator 3 in 1 Wild Animals Surprising Spider Toy - Building Toy with 3 Build Options, Spider, Scorpion, or Snake - Animal Figures for Kids, Boys & Girls, Ages 7+ - Gift Idea for Birthday - 31159
Title
LEGO Creator 3 in 1 Wild Animals Surprising Spider Toy - Building Toy with 3 Build Options, Spider, Scorpion, or Snake - Animal Figures for Kids, Boys & Girls, Ages 7+ - Gift Idea for Birthday - 31159
Sales Volume
6,000+
Price($)
9.99
Ratings
4.8
Reviews
2,954
8
LEGO Sonic The Hedgehog Sonic: Speedster Lightning Race Car Toy for Boys & Girls - Toy Building Set W/Minifigure for Kids & Gamers, Ages 7+ - Gift Idea for Birthdays - 77117
Title
LEGO Sonic The Hedgehog Sonic: Speedster Lightning Race Car Toy for Boys & Girls - Toy Building Set W/Minifigure for Kids & Gamers, Ages 7+ - Gift Idea for Birthdays - 77117
Sales Volume
6,000+
Price($)
9.97
Ratings
4.8
Reviews
496
9
LEGO City Police Car Toy 60312 for Kids 5 Plus Years Old with Officer Minifigure, Small Gift Idea, Adventures Series, Car Chase Building Set
Title
LEGO City Police Car Toy 60312 for Kids 5 Plus Years Old with Officer Minifigure, Small Gift Idea, Adventures Series, Car Chase Building Set
Sales Volume
5,000+
Price($)
9.99
Ratings
4.8
Reviews
11,087
10
LEGO Star Wars Ahsoka Ghost and Phantom II Spaceship Toy - Star Wars Building Toys Set for Kids, Boys & Girls, Ages 10+ - Gifts for Birthdays - 5 Minifigures - 75357
Title
LEGO Star Wars Ahsoka Ghost and Phantom II Spaceship Toy - Star Wars Building Toys Set for Kids, Boys & Girls, Ages 10+ - Gifts for Birthdays - 5 Minifigures - 75357
Sales Volume
5,000+
Price($)
159.99
Ratings
4.8
Reviews
1,242
Keyword Lego Characters Weekly Search Volume Trend
13,282
278,210
Search Frequency Rank
During May 10–16, this keyword ranked 278,210 in Amazon's Brand Analytics(ABA) report, down 13,282 from the previous week. The most recent Weekly search volume was 668 (-4.98% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Lego Characters Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "lego characters". In the price range of $20–$50, there are 242 ASINs, the highest proportion, accounting for 47.08%. Nearly 51.08% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 58.71% and a combined conversion rate of 25.00%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
11.67%
10-20
29.96%
20-50
47.08%
50-100
8.75%
100-200
2.33%
200-500
0.19%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
34.25%
4.3-4.7
51.08%
3.8-4.2
11.94%
3.3-3.7
2.15%
2.8-3.2
0.39%
0.0-2.7
0.20%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
24.66%
100-500
35.23%
500-1,000
14.09%
1,000-2,000
11.74%
2,000-5,000
7.24%
5,000-10,000
4.11%
10,000-0
2.94%
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Top3 Click Share
58.71%
Trend changes in the combined click share of the Top 3 ASINs for the keyword lego characters.
Top3 Conversion Share
25.00%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword lego characters.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0FGDHV6G5B0FGDHV6G5
25.51%
6.25%
B0FMYV412RB0FMYV412R
22.27%
18.75%
B0DWDQZ5LHB0DWDQZ5LH
10.93%
0.00%
Most Selling Products
Search Volume & Trends
Market Overview
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