Best Selling Lego on Amazon
3,512
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'lego' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “lego” on Amazon.com in the United States, totaling 3,512 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.
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3,512
ASINs
1
LEGO Botanicals Happy Plants Building Toys - Bedroom or Dorm Room Decor for Girls, Boys, & Adults, Desk or Shelf Display - Stocking Stuffers & Gift for Christmas - 10349
Title
LEGO Botanicals Happy Plants Building Toys - Bedroom or Dorm Room Decor for Girls, Boys, & Adults, Desk or Shelf Display - Stocking Stuffers & Gift for Christmas - 10349
Sales Volume
100,000+
Price($)
18.39
Ratings
4.9
Reviews
1,351
2
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Fingertip Gyros for Party Favors Chrismas Stocking Stuffers Bulk for Teens
Title
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Fingertip Gyros for Party Favors Chrismas Stocking Stuffers Bulk for Teens
Sales Volume
100,000+
Price($)
14.98
Ratings
4.6
Reviews
9,869
3
3Doodler Start+ Essentials 3D Pen Set for Kids, Easy to Use, Learn from Home Art Activity Set, Educational STEM Toy for Boys & Girls Ages 6+
Title
3Doodler Start+ Essentials 3D Pen Set for Kids, Easy to Use, Learn from Home Art Activity Set, Educational STEM Toy for Boys & Girls Ages 6+
Sales Volume
100,000+
Price($)
59.99
Ratings
4.4
Reviews
9,773
4
SOL DE JANEIRO Jet Set | Travel Shower Kit
Title
SOL DE JANEIRO Jet Set | Travel Shower Kit
Sales Volume
100,000+
Price($)
34.00
Ratings
4.7
Reviews
15,314
5
LEGO Creator 3 in 1 Mighty Dinosaur Toy, Transforms from T. rex to Triceratops to Pterodactyl Dinosaur Figures, Great Gift for 7-12 Year Old Boys & Girls, 31058
Title
LEGO Creator 3 in 1 Mighty Dinosaur Toy, Transforms from T. rex to Triceratops to Pterodactyl Dinosaur Figures, Great Gift for 7-12 Year Old Boys & Girls, 31058
Sales Volume
90,000+
Price($)
13.99
Ratings
4.8
Reviews
46,488
6
LEGO Santa’s Delivery Truck Building Toy for Kids - Construction Set for Play or Christmas Decor - Building Blocks for Girls & Boys, Ages 8+ - Holiday Craft Ideas for Families - 40746
Title
LEGO Santa’s Delivery Truck Building Toy for Kids - Construction Set for Play or Christmas Decor - Building Blocks for Girls & Boys, Ages 8+ - Holiday Craft Ideas for Families - 40746
Sales Volume
80,000+
Price($)
19.99
Ratings
4.9
Reviews
332
7
LEGO Botanicals Mini Orchid Building Set - Artificial, Fake Orchid for Home Decor, Adults Ages 18+ - Gift for Birthdays - Indoor Plant Decorations for Table, Desk, Office - 10343
Title
LEGO Botanicals Mini Orchid Building Set - Artificial, Fake Orchid for Home Decor, Adults Ages 18+ - Gift for Birthdays - Indoor Plant Decorations for Table, Desk, Office - 10343
Sales Volume
80,000+
Price($)
23.95
Ratings
4.9
Reviews
2,755
8
grace & stella Award Winning Under Eye Mask - Stocking Stuffers for Women - Gifts for Teenage Girls - Gel Eye Patches for Dark Circles, Puffy Eyes, Undereye Bags - Vegan - Self Care (24 Pairs, Gold)
Title
grace & stella Award Winning Under Eye Mask - Stocking Stuffers for Women - Gifts for Teenage Girls - Gel Eye Patches for Dark Circles, Puffy Eyes, Undereye Bags - Vegan - Self Care (24 Pairs, Gold)
Sales Volume
80,000+
Price($)
16.10
Ratings
4.3
Reviews
40,309
9
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Christmas Stocking Stuffer Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Title
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Christmas Stocking Stuffer Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Sales Volume
80,000+
Price($)
7.99
Ratings
4.8
Reviews
65,995
10
LEGO Super Mario Game Boy - Retro Building Sets for Adults, Ages 18+ - Collectible Model with Game Paks and Display Stand - Birthday Gifts for Men & Women - 72046
Title
LEGO Super Mario Game Boy - Retro Building Sets for Adults, Ages 18+ - Collectible Model with Game Paks and Display Stand - Birthday Gifts for Men & Women - 72046
Sales Volume
70,000+
Price($)
59.95
Ratings
4.9
Reviews
1,000
Keyword Lego Weekly Search Volume Trend
6
13
Search Frequency Rank
During Nov 30–6, this keyword ranked 13 in Amazon's Brand Analytics(ABA) report, down 6 from the previous week. The most recent Weekly search volume was 832,585 (-7.77% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Lego Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "lego". In the price range of $20–$50, there are 1,475 ASINs, the highest proportion, accounting for 43.83%. Nearly 48.44% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 9.81% and a combined conversion rate of 6.06%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
9.06%
10-20
15.90%
20-50
43.83%
50-100
15.04%
100-200
7.76%
200-500
5.17%
500-1,000
2.41%
1,000-0
0.83%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
33.00%
4.3-4.7
48.44%
3.8-4.2
15.40%
3.3-3.7
2.26%
2.8-3.2
0.54%
0.0-2.7
0.36%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
36.85%
100-500
28.53%
500-1,000
11.33%
1,000-2,000
8.62%
2,000-5,000
7.65%
5,000-10,000
3.25%
10,000-0
3.77%
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Top3 Click Share
9.81%
Trend changes in the combined click share of the Top 3 ASINs for the keyword lego.
Top3 Conversion Share
6.06%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword lego.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0DX3J6MT7B0DX3J6MT7
3.44%
1.64%
B0DRW88QG9B0DRW88QG9
3.22%
2.91%
B0CGYQ2WJCB0CGYQ2WJC
3.15%
1.51%
Most Selling Products
Search Volume & Trends
Market Overview
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