Best Selling Kindle Paperwhite on Amazon
693
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'kindle paperwhite' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “kindle paperwhite” on Amazon.com in the United States, totaling 693 products. Under this keyword, the top-ranked ASIN recorded more than 10,000 orders in January.
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693
ASINs
1
Amazon Kindle Paperwhite 16GB (newest model) – 20%!f(MISSING)aster, with new 7" glare-free display and weeks of battery life – Black
Title
Amazon Kindle Paperwhite 16GB (newest model) – 20%!f(MISSING)aster, with new 7" glare-free display and weeks of battery life – Black
Sales Volume
10,000+
Price($)
159.99
Ratings
4.6
Reviews
15,762
2
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
Title
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Black
Sales Volume
10,000+
Price($)
89.99
Ratings
4.6
Reviews
12,805
3
Amazon Kindle Paperwhite Signature Edition 32GB – 20%!f(MISSING)aster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
Title
Amazon Kindle Paperwhite Signature Edition 32GB – 20%!f(MISSING)aster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Black
Sales Volume
10,000+
Price($)
199.99
Ratings
4.6
Reviews
8,981
4
Amazon Kindle Paperwhite 16GB (newest model) – 20%!f(MISSING)aster, with new 7" glare-free display and weeks of battery life – Jade
Title
Amazon Kindle Paperwhite 16GB (newest model) – 20%!f(MISSING)aster, with new 7" glare-free display and weeks of battery life – Jade
Sales Volume
10,000+
Price($)
159.99
Ratings
4.6
Reviews
15,762
5
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20%!f(MISSING)aster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Jade
Title
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20%!f(MISSING)aster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Jade
Sales Volume
10,000+
Price($)
199.99
Ratings
4.6
Reviews
8,981
6
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20%!f(MISSING)aster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Raspberry
Title
Amazon Kindle Paperwhite Signature Edition 32GB (newest model) – 20%!f(MISSING)aster with auto-adjusting front light, wireless charging, and weeks of battery life – Metallic Raspberry
Sales Volume
10,000+
Price($)
199.99
Ratings
4.6
Reviews
8,981
7
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
Title
Amazon Kindle 16 GB (newest model) - Lightest and most compact Kindle, now with faster page turns, and higher contrast ratio, for an enhanced reading experience - Matcha
Sales Volume
10,000+
Price($)
89.99
Ratings
4.6
Reviews
12,749
8
Amazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Title
Amazon Kindle Paperwhite and Kindle Colorsoft Case, Lightweight and Water-Safe, Foldable Protective Cover - Fabric
Sales Volume
10,000+
Price($)
36.99
Ratings
4.7
Reviews
9,918
9
Supershieldz (3 Pack) Anti-Glare (Matte) Screen Protector for all-New Kindle Paperwhite & Kindle Paperwhite Signature Edition 7-inch (12th Generation - 2024 release)
Title
Supershieldz (3 Pack) Anti-Glare (Matte) Screen Protector for all-New Kindle Paperwhite & Kindle Paperwhite Signature Edition 7-inch (12th Generation - 2024 release)
Sales Volume
10,000+
Price($)
8.99
Ratings
4.4
Reviews
2,484
10
Amazon Kindle Paperwhite 16GB (newest model) – 20%!f(MISSING)aster, with new 7" glare-free display and weeks of battery life – Raspberry
Title
Amazon Kindle Paperwhite 16GB (newest model) – 20%!f(MISSING)aster, with new 7" glare-free display and weeks of battery life – Raspberry
Sales Volume
10,000+
Price($)
159.99
Ratings
4.6
Reviews
15,805
Keyword Kindle Paperwhite Weekly Search Volume Trend
14
123
Search Frequency Rank
During Jan 4–10, this keyword ranked 123 in Amazon's Brand Analytics(ABA) report, down 14 from the previous week. The most recent Weekly search volume was 262,618 (-10.07% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Kindle Paperwhite Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "kindle paperwhite". In the price range of $20–$50, there are 230 ASINs, the highest proportion, accounting for 34.23%. Nearly 62.96% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 64.15% and a combined conversion rate of 30.95%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
19.94%
10-20
26.79%
20-50
34.23%
50-100
2.83%
100-200
7.44%
200-500
7.74%
500-1,000
1.04%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
14.18%
4.3-4.7
62.96%
3.8-4.2
18.75%
3.3-3.7
2.44%
2.8-3.2
1.22%
0.0-2.7
0.46%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
37.20%
100-500
24.85%
500-1,000
7.77%
1,000-2,000
7.47%
2,000-5,000
10.06%
5,000-10,000
6.40%
10,000-0
6.25%
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Top3 Click Share
64.15%
Trend changes in the combined click share of the Top 3 ASINs for the keyword kindle paperwhite.
Top3 Conversion Share
30.95%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword kindle paperwhite.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0CFPJYX7PB0CFPJYX7P
38.11%
21.06%
B0CNV9F72PB0CNV9F72P
16.77%
5.89%
B0CNVCQZG1B0CNVCQZG1
9.27%
4.00%
Most Selling Products
Search Volume & Trends
Market Overview
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