Best Selling Keratin Hair Serum: See Top Product Rankings by Sales Volume & Market Trends

July 2026
127 Products Tracked

Looking for the most popular keratin hair serum products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "keratin hair serum." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07VR1NDSQ currently leads the keratin hair serum market with 70K monthly sales, followed closely by B081JHTPKP with 30K monthly sales and B006J44BSI with 20K monthly sales. Meanwhile, ASIN B006J44BSI stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Olaplex N°.7 Bonding Oil: High Shine | Heat Protectant, Visibly Smooths & Softens Hair, Added Color Vibrancy, Up to 72 Hour Frizz Control | For Coily, Curly, Straight, and Wavy
1
B07VR1NDSQ
$32.00·
4.7
Units/sold70K
Mise En Scene Perfect Serum Original - Heat Protectant Hair Oil for Frizzy & Dry | Argan Oil | Visibly Smooths & Softens | Add Shine All Hair Types | Damage Repair | Fruity Floral Scent, 2.7 Fl Oz.
2
B081JHTPKP
$18.99·
4.6
Units/sold30K
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
3
B006J44BSI
$6.97·
4.6
Units/sold20K
🚀Fastest Growing
by MoM sales growth
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
#1
B006J44BSI
$6.97·
4.6
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
Units/sold
20K100.0%
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, White
#2
B0CFG7FKWN
$18.95·
4.4
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, White
Units/sold
20K100.0%

Top Selling Keratin Hair Serum

As of July 2026, we analyzed 127 tracked products in Amazon's "keratin hair serum" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 70,000 monthly sales. B07VR1NDSQ leads the keratin hair serum market with an estimated 70,000 monthly sales, up 6.0% from the previous month.

127Products Tracked
21,000Top 10 Avg. Sales
$22.68Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Olaplex N°.7 Bonding Oil: High Shine | Heat Protectant, Visibly Smooths & Softens Hair, Added Color Vibrancy, Up to 72 Hour Frizz Control | For Coily, Curly, Straight, and Wavy
#1
B07VR1NDSQ

Olaplex N°.7 Bonding Oil: High Shine | Heat Protectant, Visibly Smooths & Softens Hair, Added Color Vibrancy, Up to 72 Hour Frizz Control | For Coily, Curly, Straight, and Wavy

70,000
▲ 6.0%
Units Sold/mo
$32.00
Price
4.7
Rating
60.7K
Reviews
2
Mise En Scene Perfect Serum Original - Heat Protectant Hair Oil for Frizzy & Dry | Argan Oil | Visibly Smooths & Softens | Add Shine All Hair Types | Damage Repair | Fruity Floral Scent, 2.7 Fl Oz.
B081JHTPKP
$18.99
4.6 (5.2K)
Mise En Scene Perfect Serum Original - Heat Protectant Hair Oil for Frizzy & Dry | Argan Oil | Visibly Smooths & Softens | Add Shine All Hair Types | Damage Repair | Fruity Floral Scent, 2.7 Fl Oz.
30,000 Units Sold/mo▲ 2.0%
3
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
B006J44BSI
$6.97
4.6 (44.4K)
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
20,000 Units Sold/mo▲ 100.0%
4
Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair, Enhances Shine, Nourishes and Reduces Frizz, With Plant-Based Proteins, For All Hair Types
B0BZZJWGPQ
$62.00
4.6 (9.2K)
Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair, Enhances Shine, Nourishes and Reduces Frizz, With Plant-Based Proteins, For All Hair Types
20,000 Units Sold/mo▲ 3.0%
5
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, White
B0CFG7FKWN
$18.95
4.4 (10.7K)
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment – Keratin Hair Care for Hydrating Growth Repair Moisturizing – Dry Curly Color Refreshing – 10 Fl Oz, White
20,000 Units Sold/mo▲ 100.0%
10
Olaplex Nº. 9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens, Nourishes & Reduces Tangle & Static | For Coily, Curly, Straight, and Wavy, 90 mL / 3.0 Fl Oz
B09XBZMG71
$32.00
4.6 (6.9K)
Olaplex Nº. 9 Bond Protector: Nourishing Hair Serum & Heat Protectant | Softens, Nourishes & Reduces Tangle & Static | For Coily, Curly, Straight, and Wavy, 90 mL / 3.0 Fl Oz
10,000 Units Sold/mo▲ 2.3%
View All 127 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the keratin hair serum price landscape, we segmented all 127 tracked listings in Amazon's live "keratin hair serum" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best keratin hair serum price zone, absorbing 41% of the assortment (165 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the keratin hair serum category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 41% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
41%
165 products

Top products in this price tier

#1
B07VR1NDSQ
$32.00
70k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
27%
108 products
$0.00 ~ $10.00
Tier 3
16%
65 products
$50.00 ~ $100.00
12%
Unlock to view all price tier distributions and their ASIN sales contributions

"Keratin hair serum" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "keratin hair serum" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "keratin hair serum" was approximately 214 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #828,259, climbing 453,567 positions from the previous week. Additionally, the top 3 products for this keyword capture 51.9% of the total click share and 38.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

keratin hair serum

ASINSIGHT
Search Frequency Rank
828,259
453,567
Search Volume
214
62.1%
Top 3 Click Share
51.9%
Top 3 Conv. Share
38.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
214
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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