Best Selling Infant Formula on Amazon
328
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'infant formula' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “infant formula” on Amazon.com in the United States, totaling 328 products. Under this keyword, the top-ranked ASIN recorded more than 20,000 orders in December.
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328
ASINs
1
Mommy's Bliss Organic Drops No Artificial Color, Vitamin D, 0.11 Fl Oz
Title
Mommy's Bliss Organic Drops No Artificial Color, Vitamin D, 0.11 Fl Oz
Sales Volume
20,000+
Price($)
10.61
Ratings
4.7
Reviews
13,983
2
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12
Sales Volume
10,000+
Price($)
9.97
Ratings
4.7
Reviews
7,425
3
Bubs Whole Goat Milk Formula with Iron, Goat Milk-Based Powder, for Infants 0-12 Months, Made with Non-GMO Goat Milk, 20 oz
Title
Bubs Whole Goat Milk Formula with Iron, Goat Milk-Based Powder, for Infants 0-12 Months, Made with Non-GMO Goat Milk, 20 oz
Sales Volume
10,000+
Price($)
30.47
Ratings
4.6
Reviews
1,621
4
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 48
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 48
Sales Volume
8,000+
Price($)
39.88
Ratings
4.7
Reviews
7,425
5
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula Powder, 20.6-oz Tub
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula Powder, 20.6-oz Tub
Sales Volume
8,000+
Price($)
34.98
Ratings
4.8
Reviews
2,577
6
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula Powder, 36-oz Value Can, Pack of 3
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula Powder, 36-oz Value Can, Pack of 3
Sales Volume
8,000+
Price($)
183.44
Ratings
4.8
Reviews
1,098
7
Enfamil Baby Vitamins Enfamil Poly-Vi-Sol 8 Multi-Vitamins & Iron Supplement Drops for Infants & Toddlers, Supports Growth & Development, 50 mL Dropper Bottle
Title
Enfamil Baby Vitamins Enfamil Poly-Vi-Sol 8 Multi-Vitamins & Iron Supplement Drops for Infants & Toddlers, Supports Growth & Development, 50 mL Dropper Bottle
Sales Volume
7,000+
Price($)
8.68
Ratings
4.5
Reviews
11,533
8
Mustela Hydra Bebe Body Lotion - Daily Moisturizing Baby Lotion with Natural Avocado, Jojoba & Sunflower Oil – Various Sizes
Title
Mustela Hydra Bebe Body Lotion - Daily Moisturizing Baby Lotion with Natural Avocado, Jojoba & Sunflower Oil – Various Sizes
Sales Volume
7,000+
Price($)
18.50
Ratings
4.8
Reviews
4,896
9
Dr. Brown's Travel Formula Dispenser with Lid, BPA Free - Pink - Holds 27oz
Title
Dr. Brown's Travel Formula Dispenser with Lid, BPA Free - Pink - Holds 27oz
Sales Volume
6,000+
Price($)
3.99
Ratings
4.7
Reviews
8,418
10
Dr. Brown's Baby Formula Mixing Pitcher with Adjustable Stopper, Locking Lid & No Drip Spout, Black, BPA Free, 36oz, 1 Pack
Title
Dr. Brown's Baby Formula Mixing Pitcher with Adjustable Stopper, Locking Lid & No Drip Spout, Black, BPA Free, 36oz, 1 Pack
Sales Volume
6,000+
Price($)
9.99
Ratings
4.7
Reviews
3,697
Keyword Infant Formula Weekly Search Volume Trend
3,698
220,196
Search Frequency Rank
During Dec 7–13, this keyword ranked 220,196 in Amazon's Brand Analytics(ABA) report, down 3,698 from the previous week. The most recent Weekly search volume was 851 (-1.73% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Infant Formula Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "infant formula". In the price range of $20–$50, there are 136 ASINs, the highest proportion, accounting for 41.59%. Nearly 69.11% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 31.55% and a combined conversion rate of 17.19%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
11.01%
10-20
14.07%
20-50
41.59%
50-100
16.51%
100-200
12.54%
200-500
4.28%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
19.75%
4.3-4.7
69.11%
3.8-4.2
8.60%
3.3-3.7
1.59%
2.8-3.2
0.32%
0.0-2.7
0.64%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
24.20%
100-500
20.70%
500-1,000
9.24%
1,000-2,000
16.24%
2,000-5,000
17.52%
5,000-10,000
9.87%
10,000-0
2.23%
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Top3 Click Share
31.55%
Trend changes in the combined click share of the Top 3 ASINs for the keyword infant formula.
Top3 Conversion Share
17.19%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword infant formula.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B09DTGC3MCB09DTGC3MC
15.53%
12.50%
B077M4Q27KB077M4Q27K
9.95%
3.13%
B07BXH5F3XB07BXH5F3X
6.07%
1.56%
Most Selling Products
Search Volume & Trends
Market Overview
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