Best Selling Infant Formula on Amazon
136
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'infant formula' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “infant formula” on Amazon.com in the United States, totaling 136 products. Under this keyword, the top-ranked ASIN recorded more than 10,000 orders in March.
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136
ASINs
1
Bubs Whole Goat Milk Formula with Iron, Goat Milk-Based Powder, for Infants 0-12 Months, Made with Non-GMO Goat Milk, 20 oz
Title
Bubs Whole Goat Milk Formula with Iron, Goat Milk-Based Powder, for Infants 0-12 Months, Made with Non-GMO Goat Milk, 20 oz
Sales Volume
10,000+
Price($)
28.30
Ratings
4.7
Reviews
1,853
2
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO,‡ Baby Formula, Ready to Feed, 2-fl-oz Bottle, Pack of 12
Sales Volume
10,000+
Price($)
9.88
Ratings
4.7
Reviews
6,776
3
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Formula to Breast Milk, Baby Formula Powder, 20.6-oz Tub
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Formula to Breast Milk, Baby Formula Powder, 20.6-oz Tub
Sales Volume
8,000+
Price($)
34.98
Ratings
4.8
Reviews
2,910
4
Similac Advance Infant Formula With Iron, Baby Formula Powder, 30.8-oz Value Can
Title
Similac Advance Infant Formula With Iron, Baby Formula Powder, 30.8-oz Value Can
Sales Volume
6,000+
Price($)
38.97
Ratings
4.7
Reviews
3,118
5
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula Powder, 36-oz Value Can, Pack of 3
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula Powder, 36-oz Value Can, Pack of 3
Sales Volume
6,000+
Price($)
175.22
Ratings
4.8
Reviews
1,258
6
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula, Ready to Feed, 8-fl-oz Bottle, Pack of 24
Title
Similac 360 Total Care Infant Formula, Has 5 HMO Prebiotics, Our Closest Prebiotic Blend to Breast Milk, Non-GMO, Baby Formula, Ready to Feed, 8-fl-oz Bottle, Pack of 24
Sales Volume
6,000+
Price($)
71.88
Ratings
4.7
Reviews
6,776
7
Kabrita Goat Milk-Based Infant Formula Powder with Iron, DHA, ARA & Prebiotics, for Infants 0–12 Months, Non-GMO, 28 oz
Title
Kabrita Goat Milk-Based Infant Formula Powder with Iron, DHA, ARA & Prebiotics, for Infants 0–12 Months, Non-GMO, 28 oz
Sales Volume
5,000+
Price($)
39.94
Ratings
4.4
Reviews
1,434
8
Enfamil NeuroPro Baby Formula, Brain Building Duo DHA & MFGM, Exclusive Immune Supporting HuMO6 Blend, Powder Infant Formula, Baby Milk, 20.7 Oz
Title
Enfamil NeuroPro Baby Formula, Brain Building Duo DHA & MFGM, Exclusive Immune Supporting HuMO6 Blend, Powder Infant Formula, Baby Milk, 20.7 Oz
Sales Volume
5,000+
Price($)
34.96
Ratings
4.7
Reviews
7,810
9
Enfamil NeuroPro Gentlease for easing Fussiness, Crying, Gas, Spit-up in 24 Hrs, Smaller Proteins for Easy Digestion, Brain Supporting DHA, Prebiotic Blend, HuMO6*, Baby Formula, Reusable Tub, 19.5 Oz
Title
Enfamil NeuroPro Gentlease for easing Fussiness, Crying, Gas, Spit-up in 24 Hrs, Smaller Proteins for Easy Digestion, Brain Supporting DHA, Prebiotic Blend, HuMO6*, Baby Formula, Reusable Tub, 19.5 Oz
Sales Volume
5,000+
Price($)
37.84
Ratings
4.7
Reviews
6,936
10
Similac Sensitive Infant Formula, for Fussiness & Gas Due to Lactose Sensitivity, Baby Formula Powder, 29.8-oz Value Can
Title
Similac Sensitive Infant Formula, for Fussiness & Gas Due to Lactose Sensitivity, Baby Formula Powder, 29.8-oz Value Can
Sales Volume
4,000+
Price($)
38.97
Ratings
4.8
Reviews
1,183
Keyword Infant Formula Weekly Search Volume Trend
2,643
198,836
Search Frequency Rank
During Mar 8–14, this keyword ranked 198,836 in Amazon's Brand Analytics(ABA) report, up 2,643 from the previous week. The most recent Weekly search volume was 946 (+1.39% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Infant Formula Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "infant formula". In the price range of $20–$50, there are 125 ASINs, the highest proportion, accounting for 44.01%. Nearly 72.10% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 35.61% and a combined conversion rate of 34.00%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
11.62%
10-20
13.73%
20-50
44.01%
50-100
17.96%
100-200
7.39%
200-500
5.28%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
18.84%
4.3-4.7
72.10%
3.8-4.2
7.61%
3.3-3.7
1.09%
2.8-3.2
0.36%
0.0-2.7
0.00%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
23.91%
100-500
19.20%
500-1,000
11.96%
1,000-2,000
14.86%
2,000-5,000
14.13%
5,000-10,000
11.23%
10,000-0
4.71%
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Top3 Click Share
35.61%
Trend changes in the combined click share of the Top 3 ASINs for the keyword infant formula.
Top3 Conversion Share
34.00%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword infant formula.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B0G3QJMY8WB0G3QJMY8W
17.80%
22.00%
B09DTGC3MCB09DTGC3MC
9.50%
4.00%
B077M4Q27KB077M4Q27K
8.31%
8.00%
Most Selling Products
Search Volume & Trends
Market Overview
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