Best Selling Hydrating Face Serum: See Top Product Rankings by Sales Volume & Market Trends

June 2026
129 Products Tracked

Looking for the most popular hydrating face serum products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "hydrating face serum." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01MDTVZTZ currently leads the hydrating face serum market with 100K monthly sales, followed closely by B01MYEZPC8 with 100K monthly sales and B0DG4WXBCF with 100K monthly sales. Meanwhile, ASIN B0DG4WXBCF stands out as the fastest-growing product, achieving an impressive 2.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
1
B01MDTVZTZ
$6.00·
4.7
Units/sold100K
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
2
B01MYEZPC8
$9.90·
4.7
Units/sold100K
MEDITHERAPY Retinal Skin Booster Serum | Retinaldehyde, Niacinamide Anti-Aging Serum - K-Beauty Facial Serum for Fine Lines, Firming & Radiance | Hydrating Face Serum All Skin Types, 5.07 fl oz
3
B0DG4WXBCF
$19.99·
4.4
Units/sold100K

Top Selling Hydrating Face Serum

As of June 2026, we analyzed 129 tracked products in Amazon's "hydrating face serum" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B01MDTVZTZ leads the hydrating face serum market with an estimated 100,000 monthly sales, down 40.0% from the previous month.

129Products Tracked
66,000Top 10 Avg. Sales
$17.25Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
#1
B01MDTVZTZ

The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin

100,000
▼ 40.0%
Units Sold/mo
$6.00
Price
4.7
Rating
58.1K
Reviews
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
B01MYEZPC8
$9.90
4.7 (37K)
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100,000 Units Sold/mo▼ 30.0%
3
MEDITHERAPY Retinal Skin Booster Serum | Retinaldehyde, Niacinamide Anti-Aging Serum - K-Beauty Facial Serum for Fine Lines, Firming & Radiance | Hydrating Face Serum All Skin Types, 5.07 fl oz
B0DG4WXBCF
$19.99
4.4 (5.9K)
MEDITHERAPY Retinal Skin Booster Serum | Retinaldehyde, Niacinamide Anti-Aging Serum - K-Beauty Facial Serum for Fine Lines, Firming & Radiance | Hydrating Face Serum All Skin Types, 5.07 fl oz
100,000 Units Sold/mo▲ 2.0%
4
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
B0D8W1YVBX
$20.00
4.3 (13.6K)
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
80,000 Units Sold/mo▼ 33.3%
5
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
B0DBF65JYY
$18.90
4.7 (16.4K)
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
70,000 Units Sold/mo▼ 57.1%
10
d'alba Piedmont Italian White Truffle First Spray Serum, Vegan Skin Care, Light-weight Face Moisturizer, Glow Serum for Radiant Skin, Non Comedogenic, All In One Mist, Korean Skin Care (3.38 fl oz.)
B0BFQ9RD5B
$18.99
4.4 (40.8K)
d'alba Piedmont Italian White Truffle First Spray Serum, Vegan Skin Care, Light-weight Face Moisturizer, Glow Serum for Radiant Skin, Non Comedogenic, All In One Mist, Korean Skin Care (3.38 fl oz.)
30,000 Units Sold/mo▼ 33.3%
View All 129 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the hydrating face serum price landscape, we segmented all 129 tracked listings in Amazon's live "hydrating face serum" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best hydrating face serum price zone, absorbing 42% of the assortment (123 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the hydrating face serum category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 42% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
42%
123 products

Top products in this price tier

#1
B01MDTVZTZ
$6.00
100k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
39%
116 products
$0.00 ~ $10.00
Tier 3
8%
25 products
$50.00 ~ $100.00
8%
Unlock to view all price tier distributions and their ASIN sales contributions

"Hydrating face serum" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "hydrating face serum" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "hydrating face serum" was approximately 331 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #547,455, climbing 35,212 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.9% of the total click share and 26.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

hydrating face serum

ASINSIGHT
Search Frequency Rank
547,455
35,212
Search Volume
331
6.8%
Top 3 Click Share
33.9%
Top 3 Conv. Share
26.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
331
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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