Best Selling Home Fragrance on Amazon
707
ProductsUSMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'home fragrance' on AmazonJanuary 2026
Most Selling Products
This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “home fragrance” on Amazon.com in the United States, totaling 707 products. Under this keyword, the top-ranked ASIN recorded more than 40,000 orders in January.1

Title
ASAKUKI Essential Oil Diffuser 500ml, Ultrasonic Aromatherapy Humidifier with Remote Control, 7 LED Colors, Timer & Auto-Off, Large Room Diffuser
Sales Volume
40,000+
Price($)
20.99
Ratings
4.3
Reviews
67,796
2

Title
LEVOIT Air Purifiers for Bedroom Home Dorm, 3-in-1 Filter Cleaner with Fragrance Sponge for Better Sleep,Portable Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
Sales Volume
40,000+
Price($)
49.99
Ratings
4.6
Reviews
135,979
3

Title
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)
Sales Volume
30,000+
Price($)
9.95
Ratings
4.5
Reviews
200,757
4

Title
Febreze Plug In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Sales Volume
20,000+
Price($)
12.94
Ratings
4.6
Reviews
94,192
5

Title
AirScent Hotel Diffuser Oil No. 1014 Inspired by The Iconic 5-Star Hotel Coastal Blend - Lemon Bergamot Sea Breeze - 10 mL .34 fl oz - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Sales Volume
20,000+
Price($)
5.69
Ratings
4.4
Reviews
7,171
6

Title
Febreze Bathroom Air Freshener, Odor-Fighting, Plug In Alternative, Air Fresheners for Home and Bathroom and Kitchen, Closet Air Fresheners, Linen & Sky Scent, 4 Count
Sales Volume
20,000+
Price($)
9.84
Ratings
4.4
Reviews
58,602
7

Title
Febreze Plug In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Gain Original Scent, 0.87oz Refills, 3 Count
Sales Volume
20,000+
Price($)
12.94
Ratings
4.7
Reviews
52,506
8

Title
Febreze Air Mist Air Freshener Spray, Odor-Fighting Room Spray, Air Fresheners for Home and Bathroom and Kitchen, Aerosol Can, Heavy Duty Crisp Clean Scent, 8.8oz, 3 Count
Sales Volume
20,000+
Price($)
11.91
Ratings
4.7
Reviews
30,082
9

Title
Febreze Air Mist Air Freshener Spray, Odor-Fighting Room Spray, Air Fresheners for Home and Bathroom and Kitchen, Aerosol Can, Linen & Sky Scent, 8.8oz, 2 Count
Sales Volume
20,000+
Price($)
5.78
Ratings
4.7
Reviews
30,158
10

Title
Touch Fabric Spray, Ocean & Mountain, 16.9 oz, Pack of 2
Sales Volume
20,000+
Price($)
18.23
Ratings
4.6
Reviews
8,408
Keyword Home Fragrance Weekly Search Volume Trend
178,995
Search Frequency RankHome Fragrance Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "home fragrance". In the price range of $10–$20, there are 257 ASINs, the highest proportion, accounting for 36.71%. Nearly 64.60% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 34.34% and a combined conversion rate of 10.81%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
Top3 Click Share
34.34%
Trend changes in the combined click share of the Top 3 ASINs for the keyword home fragrance.
Top3 Conversion Share
10.81%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword home fragrance.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
Most Selling Products
Search Volume & Trends
Market Overview
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