Best Selling Highlighters: See Top Product Rankings by Sales Volume & Market Trends

July 2026
127 Products Tracked

Looking for the most popular highlighters products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "highlighters." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B000Q5ZGIA currently leads the highlighters market with 50K monthly sales, followed closely by B019QROV9S with 30K monthly sales and B0017P0LLA with 10K monthly sales. Meanwhile, ASIN B0819FJLH7 stands out as the fastest-growing product, achieving an impressive 9.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
BIC Brite Liner Highlighters, Chisel Tip, School Supplies for Students and Teachers, Ideal for Notes, Textbooks, and Classroom Use, 5-Count Pack in Assorted Colors
1
B000Q5ZGIA
$1.97·
4.8
Units/sold50K
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
2
B019QROV9S
$11.98·
4.8
Units/sold30K
Sharpie Tank Yellow Highlighters Marker Set, Study Essentials, Chisel Tip, Ideal for Back to School and Teacher Supplies, Smear-Resistant, 4-Pack
3
B0017P0LLA
$2.44·
4.8
Units/sold10K
🚀Fastest Growing
by MoM sales growth
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, School Supplies for Students and Teachers, 12-Count Pack in Pastel Assorted Colors
#1
B0819FJLH7
$7.51·
4.7
BIC Brite Liner Grip Pastel Highlighter Set, Chisel Tip, School Supplies for Students and Teachers, 12-Count Pack in Pastel Assorted Colors
Units/sold
9K9.0%
Sharpie Tank Highlighters, Chisel Tip, 12 Assorted Fashion Colors, Value Pack, 36 Count - For Studying, Note-Taking, School, College, Office, Student & Teacher Supplies
#2
B09Y2KSBVZ
$19.49·
4.8
Sharpie Tank Highlighters, Chisel Tip, 12 Assorted Fashion Colors, Value Pack, 36 Count - For Studying, Note-Taking, School, College, Office, Student & Teacher Supplies
Units/sold
9K6.0%

Top Selling Highlighters

As of July 2026, we analyzed 127 tracked products in Amazon's "highlighters" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 9,000 and 50,000 monthly sales. B000Q5ZGIA leads the highlighters market with an estimated 50,000 monthly sales, up 3.0% from the previous month.

127Products Tracked
15,600Top 10 Avg. Sales
$7.66Top 10 Avg. Price
4.8Top 10 Avg. Rating
🏆
BIC Brite Liner Highlighters, Chisel Tip, School Supplies for Students and Teachers, Ideal for Notes, Textbooks, and Classroom Use, 5-Count Pack in Assorted Colors
#1
B000Q5ZGIA

BIC Brite Liner Highlighters, Chisel Tip, School Supplies for Students and Teachers, Ideal for Notes, Textbooks, and Classroom Use, 5-Count Pack in Assorted Colors

50,000
▲ 3.0%
Units Sold/mo
$1.97
Price
4.8
Rating
47.5K
Reviews
2
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
B019QROV9S
$11.98
4.8 (16.1K)
Sharpie Clear View Highlighter Sticks, Chisel Tip Highlighter Market Set, Essential School & Teacher Supplies, Smear Resistant, Assorted Color Highlighters, 8-Pack
30,000 Units Sold/mo▲ 3.0%
3
Sharpie Tank Yellow Highlighters Marker Set, Study Essentials, Chisel Tip, Ideal for Back to School and Teacher Supplies, Smear-Resistant, 4-Pack
B0017P0LLA
$2.44
4.8 (9.6K)
Sharpie Tank Yellow Highlighters Marker Set, Study Essentials, Chisel Tip, Ideal for Back to School and Teacher Supplies, Smear-Resistant, 4-Pack
10,000 Units Sold/mo▲ 2.0%
4
Sharpie Accent Tank-Style Highlighters, Assorted Colors, 4 Count - Back to School, Desk Supplies
B001MSD8C6
$2.44
4.8 (6.3K)
Sharpie Accent Tank-Style Highlighters, Assorted Colors, 4 Count - Back to School, Desk Supplies
10,000 Units Sold/mo▲ 3.5%
5
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
B09Y2KJ2KX
$11.99
4.7 (3.3K)
Sharpie Pocket Highlighters, Mild Pastel Colors, Assorted, Chisel Tip, 12 Count - School, Home, and Office Use, Teacher Supplies
10,000 Units Sold/mo▲ 1.5%
10
Mr. Pen- Aesthetic Highlighters No Bleed, 8 Pack, Candy Colors | Chisel Tip, Cute Highlighters Assorted Colors for Journaling, Highlighting, Underlining, Fast Dry, Back to School Supplies
B0BG53HYHW
$5.99
4.6 (22.3K)
Mr. Pen- Aesthetic Highlighters No Bleed, 8 Pack, Candy Colors | Chisel Tip, Cute Highlighters Assorted Colors for Journaling, Highlighting, Underlining, Fast Dry, Back to School Supplies
9,000 Units Sold/mo▲ 1.3%
View All 127 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the highlighters price landscape, we segmented all 127 tracked listings in Amazon's live "highlighters" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best highlighters price zone, absorbing 49% of the assortment (442 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the highlighters category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 49% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
49%
442 products

Top products in this price tier

#1
B000Q5ZGIA
$1.97
50k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
29%
266 products
$20.00 ~ $50.00
Tier 3
19%
174 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Highlighters" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "highlighters" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "highlighters" was approximately 378,710 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #80, climbing 188 positions from the previous week. Additionally, the top 3 products for this keyword capture 32.1% of the total click share and 34.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

highlighters

ASINSIGHT
Search Frequency Rank
80
188
Search Volume
378,710
144.8%
Top 3 Click Share
32.1%
Top 3 Conv. Share
34.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
378,710
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

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