Best Selling Highlighter Stick Makeup: See Top Product Rankings by Sales Volume & Market Trends

July 2026
137 Products Tracked

Looking for the most popular highlighter stick makeup products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "highlighter stick makeup." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B09V1CPTR1 currently leads the highlighter stick makeup market with 50K monthly sales, followed closely by B074PTZCNX with 40K monthly sales and B074PTZCNW with 20K monthly sales. Meanwhile, ASIN B0BBH8FRYL stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
1
B09V1CPTR1
$6.00·
4.2
Units/sold50K
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
2
B074PTZCNX
$14.97·
4.6
Units/sold40K
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
3
B074PTZCNW
$14.97·
4.6
Units/sold20K
🚀Fastest Growing
by MoM sales growth
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
#1
B0BBH8FRYL
$45.00·
4.5
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
Units/sold
10K33.3%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
#2
B01LW1983J
$20.00·
4.3
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
Units/sold
10K14.3%

Top Selling Highlighter Stick Makeup

As of July 2026, we analyzed 137 tracked products in Amazon's "highlighter stick makeup" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 6,000 and 50,000 monthly sales. B09V1CPTR1 leads the highlighter stick makeup market with an estimated 50,000 monthly sales, down 66.7% from the previous month.

137Products Tracked
17,200Top 10 Avg. Sales
$14.99Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)
#1
B09V1CPTR1

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

50,000
▼ 66.7%
Units Sold/mo
$6.00
Price
4.2
Rating
29.2K
Reviews
2
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
B074PTZCNX
$14.97
4.6 (52.4K)
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
40,000 Units Sold/mo▼ 66.7%
3
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
B074PTZCNW
$14.97
4.6 (52.4K)
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
20,000 Units Sold/mo▼ 50.0%
4
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$20.00
4.3 (58.1K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 14.3%
5
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
B07MWSRJ89
$5.00
4.4 (96.5K)
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10,000 Units Sold/mo▼ 20.0%
10
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
B001TK4LM8
$5.97
4.3 (86.3K)
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil, Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
6,000 Units Sold/mo▼ 42.9%
View All 137 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the highlighter stick makeup price landscape, we segmented all 137 tracked listings in Amazon's live "highlighter stick makeup" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best highlighter stick makeup price zone, absorbing 45% of the assortment (179 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the highlighter stick makeup category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 45% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
45%
179 products

Top products in this price tier

#1
B09V1CPTR1
$6.00
50k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
30%
121 products
$10.00 ~ $20.00
Tier 3
21%
83 products
$50.00 ~ $100.00
4%
Unlock to view all price tier distributions and their ASIN sales contributions

"Highlighter stick makeup" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "highlighter stick makeup" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "highlighter stick makeup" was approximately 509 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #361,614, climbing 206,520 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.7% of the total click share and 28.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

highlighter stick makeup

ASINSIGHT
Search Frequency Rank
361,614
206,520
Search Volume
509
59.6%
Top 3 Click Share
33.7%
Top 3 Conv. Share
28.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
509
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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