Best Selling Hair Color Touch Up: See Top Product Rankings by Sales Volume & Market Trends

June 2026
168 Products Tracked

Looking for the most popular hair color touch up products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "hair color touch up." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B08N1CWL7S currently leads the hair color touch up market with 10K monthly sales, followed closely by B0BZ45SNLR with 10K monthly sales and B0F335M3BR with 10K monthly sales. Meanwhile, ASIN B0F335M3BR stands out as the fastest-growing product, achieving an impressive 25.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales June 2026
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof, Mess-Free Hair Powder for Thinning Hair - Dark Brown
1
B08N1CWL7S
$17.95·
4.3
Units/sold10K
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.500ml
2
B0BZ45SNLR
$22.99·
4.3
Units/sold10K
Polar Hair CARE Polar Haircare - Hair Dye Shampoo for Gray Hair for Women & Men (Jet Black) Natural Hair Dye Kit - Semi Permanent Hair Dye Shampoo - Vegan Hair Dye USA 6.76 Fl Oz
3
B0F335M3BR
$34.95·
4.1
Units/sold10K

Top Selling Hair Color Touch Up

As of June 2026, we analyzed 168 tracked products in Amazon's "hair color touch up" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 10,000 monthly sales. B08N1CWL7S leads the hair color touch up market with an estimated 10,000 monthly sales.

168Products Tracked
8,400Top 10 Avg. Sales
$16.61Top 10 Avg. Price
4.3Top 10 Avg. Rating
🏆
BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof, Mess-Free Hair Powder for Thinning Hair - Dark Brown
#1
B08N1CWL7S

BOLDIFY Hairline Powder - Water-Resistant Root Touch Up Hair Color for Gray Coverage - 24-Hour Stain-Proof, Mess-Free Hair Powder for Thinning Hair - Dark Brown

10,000
Units Sold/mo
$17.95
Price
4.3
Rating
41.7K
Reviews
2
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.500ml
B0BZ45SNLR
$22.99
4.3 (8.4K)
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.500ml
10,000 Units Sold/mo▼ 50.0%
3
Polar Hair CARE Polar Haircare - Hair Dye Shampoo for Gray Hair for Women & Men (Jet Black) Natural Hair Dye Kit - Semi Permanent Hair Dye Shampoo - Vegan Hair Dye USA 6.76 Fl Oz
B0F335M3BR
$34.95
4.1 (2.1K)
Polar Hair CARE Polar Haircare - Hair Dye Shampoo for Gray Hair for Women & Men (Jet Black) Natural Hair Dye Kit - Semi Permanent Hair Dye Shampoo - Vegan Hair Dye USA 6.76 Fl Oz
10,000 Units Sold/mo▲ 25.0%
4
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
B01648QP3W
$11.89
4.3 (87.2K)
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
9,000 Units Sold/mo▼ 44.4%
5
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
B01648QPDM
$11.89
4.3 (87.2K)
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
9,000 Units Sold/mo▼ 37.5%
10
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Light Brown, 2 oz (1 Count)
B01LZ2DV9Q
$11.97
4.3 (87.2K)
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Light Brown, 2 oz (1 Count)
5,000 Units Sold/mo▼ 20.0%
View All 168 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the hair color touch up price landscape, we segmented all 168 tracked listings in Amazon's live "hair color touch up" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best hair color touch up price zone, absorbing 48% of the assortment (223 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the hair color touch up category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 48% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
48%
223 products

Top products in this price tier

#1
B08N1CWL7S
$17.95
10k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
33%
153 products
$20.00 ~ $50.00
Tier 3
18%
85 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Hair color touch up" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "hair color touch up" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-07 to 2026-06-13, the Amazon USweekly search volume for "hair color touch up" was approximately 371 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #490,691, climbing 27,309 positions from the previous week. Additionally, the top 3 products for this keyword capture 24.8% of the total click share and 6.6% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

hair color touch up

ASINSIGHT
Search Frequency Rank
490,691
27,309
Search Volume
371
5.7%
Top 3 Click Share
24.8%
Top 3 Conv. Share
6.6%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
371
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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