Best Selling Gyaru Makeup: See Top Product Rankings by Sales Volume & Market Trends

July 2026
130 Products Tracked

Looking for the most popular gyaru makeup products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "gyaru makeup." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B08GSTPT8Y currently leads the gyaru makeup market with 70K monthly sales, followed closely by B074Y8LM6T with 40K monthly sales and B09XMYFTB7 with 40K monthly sales. Meanwhile, ASIN B074Y8LM6T stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
1
B08GSTPT8Y
$7.95·
4.8
Units/sold70K
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
2
B074Y8LM6T
$9.99·
4.5
Units/sold40K
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
3
B09XMYFTB7
$10.00·
4.6
Units/sold40K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
40K100.0%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
#2
B09XMYFTB7
$10.00·
4.6
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units/sold
40K100.0%

Top Selling Gyaru Makeup

As of July 2026, we analyzed 130 tracked products in Amazon's "gyaru makeup" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 70,000 monthly sales. B08GSTPT8Y leads the gyaru makeup market with an estimated 70,000 monthly sales, up 3.0% from the previous month.

130Products Tracked
24,000Top 10 Avg. Sales
$11.32Top 10 Avg. Price
4.5Top 10 Avg. Rating
🏆
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
#1
B08GSTPT8Y

AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic

70,000
▲ 3.0%
Units Sold/mo
$7.95
Price
4.8
Rating
22.4K
Reviews
2
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
B074Y8LM6T
$9.99
4.5 (106.5K)
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
40,000 Units Sold/mo▲ 100.0%
3
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
B09XMYFTB7
$10.00
4.6 (42K)
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
40,000 Units Sold/mo▲ 100.0%
4
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
B01N9KIKZA
$10.39
4.5 (36K)
Milani Setting Spray + Primer, Make It Last Original - Natural Finish with Niacinamide for Hydration, Setting Spray for Makeup and Face Primer, 3-in-1 Prime + Hydrate + Set, 2.03 Fl. Oz
20,000 Units Sold/mo▲ 100.0%
5
TIRTIR Waterproof Setting Spray – 24 Hour Long Lasting Fix, Sweatproof Water Resistant Makeup Finisher – Ethanol Free, Semi Matte Finish for Oily Skin – Korean Makeup Fixer
B0DZMMBF3J
$15.00
4.4 (1.3K)
TIRTIR Waterproof Setting Spray – 24 Hour Long Lasting Fix, Sweatproof Water Resistant Makeup Finisher – Ethanol Free, Semi Matte Finish for Oily Skin – Korean Makeup Fixer
20,000 Units Sold/mo▲ 49.0%
10
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
B07MWT5JV4
$7.00
4.5 (13K)
e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof, Long-Lasting, High-Pigmented Liner For Bold Looks, Vegan & Cruelty-Free, Jet Black. 0.02 Fl Oz
10,000 Units Sold/mo▲ 66.7%
View All 130 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the gyaru makeup price landscape, we segmented all 130 tracked listings in Amazon's live "gyaru makeup" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best gyaru makeup price zone, absorbing 47% of the assortment (209 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the gyaru makeup category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 47% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
47%
209 products

Top products in this price tier

#1
B08GSTPT8Y
$7.95
70k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
28%
125 products
$10.00 ~ $20.00
Tier 3
22%
98 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Gyaru makeup" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "gyaru makeup" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "gyaru makeup" was approximately 266 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #673,894, dropping 201,997 positions from the previous week. Additionally, the top 3 products for this keyword capture 43.6% of the total click share and 50% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

gyaru makeup

ASINSIGHT
Search Frequency Rank
673,894
201,997
Search Volume
266
31.3%
Top 3 Click Share
43.6%
Top 3 Conv. Share
50%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
266
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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