Best Selling Gray Eyeshadow Palette: See Top Product Rankings by Sales Volume & Market Trends

July 2026
125 Products Tracked

Looking for the most popular gray eyeshadow palette products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "gray eyeshadow palette." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07MWSXPT1 currently leads the gray eyeshadow palette market with 20K monthly sales, followed closely by B07LBLK57Q with 10K monthly sales and B0BBH8FRYL with 10K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
1
B07MWSXPT1
$5.00·
4.4
Units/sold20K
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
2
B07LBLK57Q
$35.00·
4.4
Units/sold10K
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
3
B0BBH8FRYL
$45.00·
4.5
Units/sold10K
🚀Fastest Growing
by MoM sales growth
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
#1
B07MWSXPT1
$5.00·
4.4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units/sold
20K100.0%
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
#2
B0BGR4TG4R
$19.99·
4.0
LAURA GELLER NEW YORK The Delectables Earthy Essentials Baked Eyeshadow Palette | 14 Pigmented Eyeshadows Blendable Natural Look
Units/sold
4K100.0%

Top Selling Gray Eyeshadow Palette

As of July 2026, we analyzed 125 tracked products in Amazon's "gray eyeshadow palette" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 3,000 and 20,000 monthly sales. B07MWSXPT1 leads the gray eyeshadow palette market with an estimated 20,000 monthly sales, up 100.0% from the previous month.

125Products Tracked
6,800Top 10 Avg. Sales
$23.52Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
#1
B07MWSXPT1

e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black

20,000
▲ 100.0%
Units Sold/mo
$5.00
Price
4.4
Rating
34.4K
Reviews
2
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
Urban Decay Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
3
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$45.00
4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 25.0%
4
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
B001ESIZEU
$5.48
4.3 (24.9K)
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
5,000 Units Sold/mo▲ 2.0%
5
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
B006OZF0WS
$7.97
4.4 (18.9K)
Revlon Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
5,000 Units Sold/mo▲ 66.7%
10
URBAN DECAY Naked 3, Soft Pink Neutral Eyeshadow Palette, Matte, Pearl, Metallic, Shimmer Finish, 12 Mauve Brown & Nude Eye Shadows, Natural Soft Glam Smokey Eye Makeup, Vegan, Cruelty-free
B00HIFA24O
$59.00
4.7 (3.3K)
URBAN DECAY Naked 3, Soft Pink Neutral Eyeshadow Palette, Matte, Pearl, Metallic, Shimmer Finish, 12 Mauve Brown & Nude Eye Shadows, Natural Soft Glam Smokey Eye Makeup, Vegan, Cruelty-free
3,000 Units Sold/mo▲ 4.0%
View All 125 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the gray eyeshadow palette price landscape, we segmented all 125 tracked listings in Amazon's live "gray eyeshadow palette" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best gray eyeshadow palette price zone, absorbing 59% of the assortment (210 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the gray eyeshadow palette category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 59% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
59%
210 products

Top products in this price tier

#1
B07MWSXPT1
$5.00
20k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
23%
83 products
$10.00 ~ $20.00
Tier 3
16%
56 products
$50.00 ~ $100.00
2%
Unlock to view all price tier distributions and their ASIN sales contributions

"Gray eyeshadow palette" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "gray eyeshadow palette" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "gray eyeshadow palette" was approximately 159 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,088,160, climbing 171,683 positions from the previous week. Additionally, the top 3 products for this keyword capture 36.6% of the total click share and 21.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

gray eyeshadow palette

ASINSIGHT
Search Frequency Rank
1,088,160
171,683
Search Volume
159
17.8%
Top 3 Click Share
36.6%
Top 3 Conv. Share
21.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
159
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun

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