Best Selling Gray Eyeshadow: See Top Product Rankings by Sales Volume & Market Trends

August 2026
134 Products Tracked

Looking for the most popular gray eyeshadow products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "gray eyeshadow." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07LBLK57Q currently leads the gray eyeshadow market with 4K monthly sales, followed closely by B07ZVXDB1F with 4K monthly sales and B0BGR4TG4R with 4K monthly sales. Meanwhile, ASIN B0BGR4TG4R stands out as the fastest-growing product, achieving an impressive 25.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
1
B07LBLK57Q
$35.00·
4.4
Units/sold4K
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Grey
2
B07ZVXDB1F
$5.00·
4.4
Units/sold4K
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
3
B0BGR4TG4R
$25.99·
4.1
Units/sold4K

Top Selling Gray Eyeshadow

As of August 2026, we analyzed 134 tracked products in Amazon's "gray eyeshadow" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 2,000 and 4,000 monthly sales. B07LBLK57Q leads the gray eyeshadow market with an estimated 4,000 monthly sales, down 70.0% from the previous month.

134Products Tracked
2,800Top 10 Avg. Sales
$12.32Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror
#1
B07LBLK57Q

Urban Decay Naked2 Basics Matte Eyeshadow Palette - 6 Cool Neutral Shadows | Contouring Neutral Eyeshadow Palette for Natural + Smoky Eye Looks, Matte Nudes, Travel Makeup Palette, Includes Mirror

4,000
▼ 70.0%
Units Sold/mo
$35.00
Price
4.4
Rating
11.9K
Reviews
2
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Grey
B07ZVXDB1F
$5.00
4.4 (34.9K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Grey
4,000 Units Sold/mo
3
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
B0BGR4TG4R
$25.99
4.1 (5.3K)
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
4,000 Units Sold/mo▲ 25.0%
4
REVLON ColorStay Day to Night Eyeshadow Quad, 555 Moonlit, 0.16 oz | Longwear eyeshadow quad with velvety, blendable matte & shimmer shades. Crease & smudge proof. Up to 24hr wear.
B006OZF0WS
$7.22
4.4 (19K)
REVLON ColorStay Day to Night Eyeshadow Quad, 555 Moonlit, 0.16 oz | Longwear eyeshadow quad with velvety, blendable matte & shimmer shades. Crease & smudge proof. Up to 24hr wear.
3,000 Units Sold/mo▼ 20.0%
5
wet n wild Color Icon Eyeshadow Makeup 5 Pan Palette, Matte, Shimmer, Metallic, Long Wearing, Rich Buttery Pigment, Cruelty Free - Walking On Eggshells
B08RS6WNX7
$3.29
4.4 (11.6K)
wet n wild Color Icon Eyeshadow Makeup 5 Pan Palette, Matte, Shimmer, Metallic, Long Wearing, Rich Buttery Pigment, Cruelty Free - Walking On Eggshells
3,000 Units Sold/mo
10
e.l.f. Liquid Velvet Eyeshadow, Beige & Boujee | Crease-Resistant Liquid-to-Powder Eyeshadow For A Rich, Soft-Matte Finish, Vegan & Cruelty-Free
B0FWVJB2X4
$8.00
4.3 (1K)
e.l.f. Liquid Velvet Eyeshadow, Beige & Boujee | Crease-Resistant Liquid-to-Powder Eyeshadow For A Rich, Soft-Matte Finish, Vegan & Cruelty-Free
2,000 Units Sold/mo
View All 134 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the gray eyeshadow price landscape, we segmented all 134 tracked listings in Amazon's live "gray eyeshadow" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best gray eyeshadow price zone, absorbing 57% of the assortment (207 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the gray eyeshadow category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 57% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
57%
207 products

Top products in this price tier

#1
B07LBLK57Q
$35.00
4k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
24%
88 products
$10.00 ~ $20.00
Tier 3
18%
65 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Gray eyeshadow" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "gray eyeshadow" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "gray eyeshadow" was approximately 379 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #481,471, climbing 44,873 positions from the previous week. Additionally, the top 3 products for this keyword capture 32.4% of the total click share and 29% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

gray eyeshadow

ASINSIGHT
Search Frequency Rank
481,471
44,873
Search Volume
379
9.9%
Top 3 Click Share
32.4%
Top 3 Conv. Share
29%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
379
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
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