Best Selling Free And Clear Fabric Softener: See Top Product Rankings by Sales Volume & Market Trends

August 2026
127 Products Tracked

Looking for the most popular free and clear fabric softener products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "free and clear fabric softener." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0C8XBKZYG currently leads the free and clear fabric softener market with 60K monthly sales, followed closely by B07GWW54HL with 30K monthly sales and B07XR3C87P with 30K monthly sales. Meanwhile, ASIN B0BBNC6WCM stands out as the fastest-growing product, achieving an impressive 50.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
1
B0C8XBKZYG
$12.94·
4.8
Units/sold60K
all free clear, Original, Liquid Laundry Detergent for Sensitive Skin, Unscented and Hypoallergenic, Concentrated, 82.5oz, 110 Loads | Reduces static cling, hypoallergenic and dye free, dermatologist recommended, fragrance free formula
2
B07GWW54HL
$13.53·
4.8
Units/sold30K
Lysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
3
B07XR3C87P
$12.97·
4.8
Units/sold30K

Top Selling Free And Clear Fabric Softener

As of August 2026, we analyzed 127 tracked products in Amazon's "free and clear fabric softener" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 60,000 monthly sales. B0C8XBKZYG leads the free and clear fabric softener market with an estimated 60,000 monthly sales.

127Products Tracked
24,000Top 10 Avg. Sales
$15.36Top 10 Avg. Price
4.8Top 10 Avg. Rating
🏆
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
#1
B0C8XBKZYG

Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness

60,000
Units Sold/mo
$12.94
Price
4.8
Rating
37.7K
Reviews
2
all free clear, Original, Liquid Laundry Detergent for Sensitive Skin, Unscented and Hypoallergenic, Concentrated, 82.5oz, 110 Loads | Reduces static cling, hypoallergenic and dye free, dermatologist recommended, fragrance free formula
B07GWW54HL
$13.53
4.8 (26.2K)
all free clear, Original, Liquid Laundry Detergent for Sensitive Skin, Unscented and Hypoallergenic, Concentrated, 82.5oz, 110 Loads | Reduces static cling, hypoallergenic and dye free, dermatologist recommended, fragrance free formula
30,000 Units Sold/mo▼ 50.0%
3
Lysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
B07XR3C87P
$12.97
4.8 (9K)
Lysol Laundry Sanitizer Additive, Free & Clear, Free from Fragrance and Dyes, 0% Bleach Laundry Sanitizer, Bacteria-causing Laundry Odor Eliminator, Unscented, 90 Fl Oz (Pack of 1) - Package May Vary
30,000 Units Sold/mo
4
ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent | Hypoallergenic, Dye Free, Dermatologist Tested, 105 Loads, 105 fl oz
B0BBNC6WCM
$8.97
4.7 (62.5K)
ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent | Hypoallergenic, Dye Free, Dermatologist Tested, 105 Loads, 105 fl oz
30,000 Units Sold/mo▲ 50.0%
5
Downy Soft, 2 in 1 Soft and Fresh Liquid Fabric Softener, Cool Cotton, 140 fl oz, 190 Loads, Fabric Conditioner Liquid provides softness and freshness for fabrics
B0C8X2Z37V
$12.94
4.8 (33.6K)
Downy Soft, 2 in 1 Soft and Fresh Liquid Fabric Softener, Cool Cotton, 140 fl oz, 190 Loads, Fabric Conditioner Liquid provides softness and freshness for fabrics
20,000 Units Sold/mo
10
all free clear Laundry Detergent Pacs for Sensitive Skin, 66 Count, 2-Pack | Reduces static cling, hypoallergenic and gentle, dye free, dermatologist recommended, fragrance free
B08CNGPC5B
$32.95
4.8 (27K)
all free clear Laundry Detergent Pacs for Sensitive Skin, 66 Count, 2-Pack | Reduces static cling, hypoallergenic and gentle, dye free, dermatologist recommended, fragrance free
10,000 Units Sold/mo
View All 127 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the free and clear fabric softener price landscape, we segmented all 127 tracked listings in Amazon's live "free and clear fabric softener" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best free and clear fabric softener price zone, absorbing 44% of the assortment (153 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the free and clear fabric softener category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 44% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
44%
153 products

Top products in this price tier

#1
B0C8XBKZYG
$12.94
60k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
33%
113 products
$0.00 ~ $10.00
Tier 3
16%
55 products
$50.00 ~ $100.00
6%
Unlock to view all price tier distributions and their ASIN sales contributions

"Free and clear fabric softener" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "free and clear fabric softener" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "free and clear fabric softener" was approximately 478 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #384,952, dropping 41,431 positions from the previous week. Additionally, the top 3 products for this keyword capture 62.9% of the total click share and 63.4% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

free and clear fabric softener

ASINSIGHT
Search Frequency Rank
384,952
41,431
Search Volume
478
11.0%
Top 3 Click Share
62.9%
Top 3 Conv. Share
63.4%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
478
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul
Multi-Dimensional Data

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