Best Selling Fragrance Free Shampoo: See Top Product Rankings by Sales Volume & Market Trends

July 2026
120 Products Tracked

Looking for the most popular fragrance free shampoo products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "fragrance free shampoo." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0006FMK98 currently leads the fragrance free shampoo market with 20K monthly sales, followed closely by B072QXWXS6 with 20K monthly sales and B0DV42H38H with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested
1
B0006FMK98
$10.99·
4.5
Units/sold20K
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
2
B072QXWXS6
$10.96·
4.7
Units/sold20K
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz
3
B0DV42H38H
$8.97·
4.6
Units/sold20K
🚀Fastest Growing
by MoM sales growth
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested
#1
B0006FMK98
$10.99·
4.5
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested
Units/sold
20K100.0%
Aveeno Oat Milk Blend Moisturizing Shampoo, Ultra-Hydrating, for Dry, Damaged Hair, 12 fl oz
#2
B07HMJTH7G
$13.35·
4.6
Aveeno Oat Milk Blend Moisturizing Shampoo, Ultra-Hydrating, for Dry, Damaged Hair, 12 fl oz
Units/sold
10K100.0%

Top Selling Fragrance Free Shampoo

As of July 2026, we analyzed 120 tracked products in Amazon's "fragrance free shampoo" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 20,000 monthly sales. B0006FMK98 leads the fragrance free shampoo market with an estimated 20,000 monthly sales, up 100.0% from the previous month.

120Products Tracked
14,000Top 10 Avg. Sales
$11.46Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested
#1
B0006FMK98

Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested

20,000
▲ 100.0%
Units Sold/mo
$10.99
Price
4.5
Rating
14.2K
Reviews
2
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
B072QXWXS6
$10.96
4.7 (46.6K)
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
20,000 Units Sold/mo▲ 2.0%
3
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz
B0DV42H38H
$8.97
4.6 (5.7K)
CeraVe Gentle Hydrating Shampoo, With Ceramides, Niacinamide & Hyaluronic Acid For Soft, Healthy Looking Hair & Scalp, Sulfate Free & Color Safe Shampoo, For All Hair Types, 12 Oz
20,000 Units Sold/mo▲ 2.0%
4
CeraVe Hydrating Anti Dandruff Shampoo, 1% Pyrithione Zinc Dandruff Treatment With Ceramides, Niacinamide & Hyaluronic Acid, Helps Eliminate Flakes & Provides Itchy Scalp Relief, Sulfate Free, 12 Oz
B0DV43L7J8
$9.97
4.6 (5.9K)
CeraVe Hydrating Anti Dandruff Shampoo, 1% Pyrithione Zinc Dandruff Treatment With Ceramides, Niacinamide & Hyaluronic Acid, Helps Eliminate Flakes & Provides Itchy Scalp Relief, Sulfate Free, 12 Oz
20,000 Units Sold/mo▲ 2.0%
5
CeraVe Baby Wash & Shampoo, Fragrance, Paraben, & Sulfate Free Shampoo for Tear-Free Baby Bath Time, 8 Ounce
B00JF3S29Y
$8.97
4.8 (15.1K)
CeraVe Baby Wash & Shampoo, Fragrance, Paraben, & Sulfate Free Shampoo for Tear-Free Baby Bath Time, 8 Ounce
10,000 Units Sold/mo▲ 42.9%
10
CeraVe Oil Control Balancing Shampoo, Clarifying Shampoo With Ceramides & Hyaluronic Acid, Removes Oil and Leaves Hair Feeling Hydrated, For All Hair & Scalp Types, Sulfate Free & Color Safe, 12 oz
B0FWVCMG63
$8.97
4.4 (827)
CeraVe Oil Control Balancing Shampoo, Clarifying Shampoo With Ceramides & Hyaluronic Acid, Removes Oil and Leaves Hair Feeling Hydrated, For All Hair & Scalp Types, Sulfate Free & Color Safe, 12 oz
10,000 Units Sold/mo▲ 66.7%
View All 120 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the fragrance free shampoo price landscape, we segmented all 120 tracked listings in Amazon's live "fragrance free shampoo" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best fragrance free shampoo price zone, absorbing 48% of the assortment (376 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the fragrance free shampoo category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 48% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
48%
376 products

Top products in this price tier

#1
B0006FMK98
$10.99
20k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
29%
228 products
$50.00 ~ $100.00
Tier 3
11%
87 products
$0.00 ~ $10.00
10%
Unlock to view all price tier distributions and their ASIN sales contributions

"Fragrance free shampoo" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "fragrance free shampoo" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-12 to 2026-07-18, the Amazon USweekly search volume for "fragrance free shampoo" was approximately 2,286 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #92,689, climbing 6,141 positions from the previous week. Additionally, the top 3 products for this keyword capture 32.4% of the total click share and 25.1% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

fragrance free shampoo

ASINSIGHT
Search Frequency Rank
92,689
6,141
Search Volume
2,286
12.8%
Top 3 Click Share
32.4%
Top 3 Conv. Share
25.1%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
2,286
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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