Best Selling Fragrance Free Baby Shampoo: See Top Product Rankings by Sales Volume & Market Trends

July 2026
136 Products Tracked

Looking for the most popular fragrance free baby shampoo products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "fragrance free baby shampoo." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B07D2JMJPS currently leads the fragrance free baby shampoo market with 30K monthly sales, followed closely by B09MVMNW5M with 30K monthly sales and B0006FMK98 with 20K monthly sales. Meanwhile, ASIN B0006FMK98 stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Johnson's Baby Head-To-Toe 2 in 1 Tear Free Wash & Shampoo with Aloe Vera and Vitamin B5, Safe and Gentle for Newborns and Delicate Skin, Hypoallergenic and pH Balanced, 27.1 Fl Oz
1
B07D2JMJPS
$7.68·
4.7
Units/sold30K
Cetaphil Baby Wash & Shampoo, 13.5oz Pack of 2, Hypoallergenic, Gentle Enough for Everyday Use, Soap Free
2
B09MVMNW5M
$14.98·
4.8
Units/sold30K
Vanicream Hair Shampoo 12 Oz
3
B0006FMK98
$10.99·
4.5
Units/sold20K
🚀Fastest Growing
by MoM sales growth
Vanicream Hair Shampoo 12 Oz
#1
B0006FMK98
$10.99·
4.5
Vanicream Hair Shampoo 12 Oz
Units/sold
20K100.0%
Dr. Bronner's Pure-Castile Magic Soap Liquid (Baby Unscented, 32 Ounce) – Made with Regenerative Organic Certified Oils – For Sensitive Skin, Babies, Face, Hair, Laundry, Dishes, Hand Soap & Body Wash
#2
B000HK1OOY
$17.17·
4.7
Dr. Bronner's Pure-Castile Magic Soap Liquid (Baby Unscented, 32 Ounce) – Made with Regenerative Organic Certified Oils – For Sensitive Skin, Babies, Face, Hair, Laundry, Dishes, Hand Soap & Body Wash
Units/sold
10K66.7%

Top Selling Fragrance Free Baby Shampoo

As of July 2026, we analyzed 136 tracked products in Amazon's "fragrance free baby shampoo" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 30,000 monthly sales. B07D2JMJPS leads the fragrance free baby shampoo market with an estimated 30,000 monthly sales, up 2.0% from the previous month.

136Products Tracked
16,000Top 10 Avg. Sales
$12.71Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Johnson's Baby Head-To-Toe 2 in 1 Tear Free Wash & Shampoo with Aloe Vera and Vitamin B5, Safe and Gentle for Newborns and Delicate Skin, Hypoallergenic and pH Balanced, 27.1 Fl Oz
#1
B07D2JMJPS

Johnson's Baby Head-To-Toe 2 in 1 Tear Free Wash & Shampoo with Aloe Vera and Vitamin B5, Safe and Gentle for Newborns and Delicate Skin, Hypoallergenic and pH Balanced, 27.1 Fl Oz

30,000
▲ 2.0%
Units Sold/mo
$7.68
Price
4.7
Rating
33.6K
Reviews
2
Cetaphil Baby Wash & Shampoo, 13.5oz Pack of 2, Hypoallergenic, Gentle Enough for Everyday Use, Soap Free
B09MVMNW5M
$14.98
4.8 (2.7K)
Cetaphil Baby Wash & Shampoo, 13.5oz Pack of 2, Hypoallergenic, Gentle Enough for Everyday Use, Soap Free
30,000 Units Sold/mo▲ 2.8%
3
Vanicream Hair Shampoo 12 Oz
B0006FMK98
$10.99
4.5 (14.1K)
Vanicream Hair Shampoo 12 Oz
20,000 Units Sold/mo▲ 100.0%
4
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
B072QXWXS6
$10.96
4.7 (46.4K)
The Honest Company 2-in-1 Baby Shampoo & Body Wash, Fragrance-Free, Tear-Free, Hypoallergenic, Naturally Derived, Sensitive Skin, 10 fl oz
20,000 Units Sold/mo▲ 2.0%
5
Dr. Bronner's Pure-Castile Magic Soap Liquid (Baby Unscented, 32 Ounce) – Made with Regenerative Organic Certified Oils – For Sensitive Skin, Babies, Face, Hair, Laundry, Dishes, Hand Soap & Body Wash
B000HK1OOY
$17.17
4.7 (40.3K)
Dr. Bronner's Pure-Castile Magic Soap Liquid (Baby Unscented, 32 Ounce) – Made with Regenerative Organic Certified Oils – For Sensitive Skin, Babies, Face, Hair, Laundry, Dishes, Hand Soap & Body Wash
10,000 Units Sold/mo▲ 66.7%
10
The Honest Company Foaming Bubble Bath Gentle for Baby, Naturally Derived, Tear-free, Hypoallergenic, Fragrance Free, Sensitive, 12 fl oz
B072MZ562L
$11.96
4.7 (35.7K)
The Honest Company Foaming Bubble Bath Gentle for Baby, Naturally Derived, Tear-free, Hypoallergenic, Fragrance Free, Sensitive, 12 fl oz
10,000 Units Sold/mo▲ 42.9%
View All 136 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the fragrance free baby shampoo price landscape, we segmented all 136 tracked listings in Amazon's live "fragrance free baby shampoo" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best fragrance free baby shampoo price zone, absorbing 44% of the assortment (171 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the fragrance free baby shampoo category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 44% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
44%
171 products

Top products in this price tier

#1
B07D2JMJPS
$7.68
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
30%
117 products
$0.00 ~ $10.00
Tier 3
22%
86 products
$50.00 ~ $100.00
4%
Unlock to view all price tier distributions and their ASIN sales contributions

"Fragrance free baby shampoo" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "fragrance free baby shampoo" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "fragrance free baby shampoo" was approximately 212 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #836,074, climbing 41,868 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.7% of the total click share and 24.2% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

fragrance free baby shampoo

ASINSIGHT
Search Frequency Rank
836,074
41,868
Search Volume
212
5.5%
Top 3 Click Share
33.7%
Top 3 Conv. Share
24.2%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
212
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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