Best Selling Fragrance on Amazon
167
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'fragrance' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “fragrance” on Amazon.com in the United States, totaling 167 products. Under this keyword, the top-ranked ASIN recorded more than 60,000 orders in March.
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167
ASINs
1
Downy Unstopables In Wash Scent Booster Beads, Fresh Scent, 24 oz, Laundry Beads For Odor Protection, Downy Scent Booster Beads, Laundry Scent Boosters
Title
Downy Unstopables In Wash Scent Booster Beads, Fresh Scent, 24 oz, Laundry Beads For Odor Protection, Downy Scent Booster Beads, Laundry Scent Boosters
Sales Volume
60,000+
Price($)
15.94
Ratings
4.8
Reviews
124,967
2
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Title
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Sales Volume
40,000+
Price($)
15.97
Ratings
4.8
Reviews
2,346
3
eos Cashmere Body Mist, Vanilla Cashmere, Soft Musk, Cozy Caramel, Hair Mist, Body Spray for Women Moisturizing, Hyaluronic Acid, Vanilla Body Spray, Vegan, Cruelty-free, 6 fl oz
Title
eos Cashmere Body Mist, Vanilla Cashmere, Soft Musk, Cozy Caramel, Hair Mist, Body Spray for Women Moisturizing, Hyaluronic Acid, Vanilla Body Spray, Vegan, Cruelty-free, 6 fl oz
Sales Volume
30,000+
Price($)
12.98
Ratings
4.5
Reviews
844
4
Downy Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Title
Downy Light Laundry Scent Booster Beads, Ocean Mist Scent, 24 OZ, In-Wash Fabric Beads Designed To Be Gentle With A Light Boost Of Scent, No Heavy Perfumes
Sales Volume
30,000+
Price($)
15.97
Ratings
4.8
Reviews
23,561
5
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Title
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Sales Volume
30,000+
Price($)
12.94
Ratings
4.7
Reviews
95,357
6
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special
Title
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special
Sales Volume
20,000+
Price($)
21.99
Ratings
3.9
Reviews
12,833
7
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz
Title
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz
Sales Volume
20,000+
Price($)
17.89
Ratings
4.6
Reviews
146,856
8
AirScent Hotel Diffuser Oil No. 1014 - The Iconic 5-Star Hotel Coastal Blend - Lemon Bergamot Sea Breeze - 10 mL Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Title
AirScent Hotel Diffuser Oil No. 1014 - The Iconic 5-Star Hotel Coastal Blend - Lemon Bergamot Sea Breeze - 10 mL Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Sales Volume
20,000+
Price($)
9.99
Ratings
4.4
Reviews
8,425
9
Downy Calm In Wash Laundry Scent Booster Beads, Soothing Lavender And Vanilla Bean Scent, 24.0 OZ, Laundry Scent Beads, Long Lasting Freshness
Title
Downy Calm In Wash Laundry Scent Booster Beads, Soothing Lavender And Vanilla Bean Scent, 24.0 OZ, Laundry Scent Beads, Long Lasting Freshness
Sales Volume
20,000+
Price($)
15.94
Ratings
4.8
Reviews
64,027
10
Drift Car Air Freshener - Wood Air Freshener - Car Odor Eliminator - Teak Scent Starter Kit
Title
Drift Car Air Freshener - Wood Air Freshener - Car Odor Eliminator - Teak Scent Starter Kit
Sales Volume
20,000+
Price($)
12.95
Ratings
3.8
Reviews
17,656
Keyword Fragrance Weekly Search Volume Trend
29,722
125,209
Search Frequency Rank
During Mar 8–14, this keyword ranked 125,209 in Amazon's Brand Analytics(ABA) report, down 29,722 from the previous week. The most recent Weekly search volume was 1,532 (-29.30% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Fragrance Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "fragrance". In the price range of $20–$50, there are 636 ASINs, the highest proportion, accounting for 44.23%. Nearly 64.28% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 12.79% and a combined conversion rate of 7.40%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
9.67%
10-20
19.12%
20-50
44.23%
50-100
15.65%
100-200
10.43%
200-500
0.90%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
5.37%
4.3-4.7
64.28%
3.8-4.2
25.98%
3.3-3.7
3.44%
2.8-3.2
0.57%
0.0-2.7
0.36%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
24.17%
100-500
18.20%
500-1,000
10.29%
1,000-2,000
11.01%
2,000-5,000
14.89%
5,000-10,000
9.35%
10,000-0
12.09%
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Top3 Click Share
12.79%
Trend changes in the combined click share of the Top 3 ASINs for the keyword fragrance.
Top3 Conversion Share
7.40%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword fragrance.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B000P22TIYB000P22TIY
5.73%
3.70%
B0B92Y18GTB0B92Y18GT
3.82%
0.00%
B07NJJZK3WB07NJJZK3W
3.24%
3.70%
Most Selling Products
Search Volume & Trends
Market Overview
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