Best Selling Foundation Makeup on Amazon
2,098
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'foundation makeup' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “foundation makeup” on Amazon.com in the United States, totaling 2,098 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.
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2,098
ASINs
1
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
Title
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara - Black Mascara for Instant Volume, Length & Lift - Smudge Proof & Up To 24H Wear - Black
Sales Volume
100,000+
Price($)
22.50
Ratings
4.5
Reviews
8,399
2
Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair, Ceramic Hair Curler for Women, Anti-Scald, Tangle-Free, 600M Ionic, Dual Voltage, Gold, 1 Inch
Title
Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair, Ceramic Hair Curler for Women, Anti-Scald, Tangle-Free, 600M Ionic, Dual Voltage, Gold, 1 Inch
Sales Volume
80,000+
Price($)
67.49
Ratings
4.6
Reviews
3,517
3
BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case
Title
BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case
Sales Volume
80,000+
Price($)
16.99
Ratings
4.6
Reviews
56,163
4
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Title
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Sales Volume
70,000+
Price($)
10.98
Ratings
4.3
Reviews
8,419
5
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Title
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Sales Volume
70,000+
Price($)
9.95
Ratings
4.8
Reviews
20,619
6
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Title
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Sales Volume
60,000+
Price($)
26.60
Ratings
4.2
Reviews
62,664
7
LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid, Cream and Powder Face Makeup With Aluminum Handle
Title
LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid, Cream and Powder Face Makeup With Aluminum Handle
Sales Volume
60,000+
Price($)
14.40
Ratings
4.5
Reviews
9,781
8
BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case,Stocking Stuffers
Title
BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case,Stocking Stuffers
Sales Volume
60,000+
Price($)
9.97
Ratings
4.5
Reviews
79,472
9
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Title
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Sales Volume
50,000+
Price($)
11.99
Ratings
4.6
Reviews
48,946
10
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Title
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Sales Volume
50,000+
Price($)
11.00
Ratings
4.6
Reviews
36,952
Keyword Foundation Makeup Weekly Search Volume Trend
1,159
10,966
Search Frequency Rank
During Dec 7–13, this keyword ranked 10,966 in Amazon's Brand Analytics(ABA) report, down 1,159 from the previous week. The most recent Weekly search volume was 13,697 (-8.27% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Foundation Makeup Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "foundation makeup". In the price range of $20–$50, there are 799 ASINs, the highest proportion, accounting for 38.14%. Nearly 64.50% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 14.88% and a combined conversion rate of 7.05%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
26.59%
10-20
28.40%
20-50
38.14%
50-100
6.35%
100-200
0.53%
200-500
0.00%
500-1,000
0.00%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
3.38%
4.3-4.7
64.50%
3.8-4.2
27.18%
3.3-3.7
3.57%
2.8-3.2
0.78%
0.0-2.7
0.59%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
15.13%
100-500
16.75%
500-1,000
9.45%
1,000-2,000
10.19%
2,000-5,000
15.28%
5,000-10,000
9.89%
10,000-0
23.31%
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Top3 Click Share
14.88%
Trend changes in the combined click share of the Top 3 ASINs for the keyword foundation makeup.
Top3 Conversion Share
7.05%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword foundation makeup.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B01H1V7WQUB01H1V7WQU
5.58%
1.22%
B01ACPW1SGB01ACPW1SG
4.97%
3.95%
B0BCGZMTSYB0BCGZMTSY
4.33%
1.88%
Most Selling Products
Search Volume & Trends
Market Overview
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