Best Selling Figure: See Top Product Rankings by Sales Volume & Market Trends

April 2026
163 Products Tracked

Looking for the most popular figure products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "figure." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B0DT44TSM2 currently leads the figure market with 20K monthly sales, followed closely by B0FMS8VQKD with 8K monthly sales and B09CWP2G71 with 5K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales April 2026
POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box, Blind Box Figures, Random Design Action Figures Collectible Toys Home Decorations, Single Box
1
B0DT44TSM2
$27.99·
4.7
Units/sold20K
LEGO Minifigures Animal Series 28 6 Pack - Kids Toys in Sealed Mystery Boxes - Animal Themed Figures to Collect - Birthday Party Favors & Gift Idea for Boys & Girls, Ages 5+ - 66813
2
B0FMS8VQKD
$29.99·
4.7
Units/sold8K
Heroes of Goo Jit Zu Marvel Mega Mini 6 Pack - Superhero Toys, Squishy, Stretchy, Gooey Mini Heroes - Ironman, Spider-Man, Captain America, Miles Morales, Hulk and Black Panther
3
B09CWP2G71
$19.99·
4.4
Units/sold5K

Top Selling Figure

As of April 2026, we analyzed 163 tracked products in Amazon's "figure" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 1,000 and 20,000 monthly sales. B0DT44TSM2 leads the figure market with an estimated 20,000 monthly sales.

163Products Tracked
4,900Top 10 Avg. Sales
$21.28Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box, Blind Box Figures, Random Design Action Figures Collectible Toys Home Decorations, Single Box
#1
B0DT44TSM2

POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box, Blind Box Figures, Random Design Action Figures Collectible Toys Home Decorations, Single Box

20,000
Units Sold/mo
$27.99
Price
4.7
Rating
2.2K
Reviews
2
LEGO Minifigures Animal Series 28 6 Pack - Kids Toys in Sealed Mystery Boxes - Animal Themed Figures to Collect - Birthday Party Favors & Gift Idea for Boys & Girls, Ages 5+ - 66813
B0FMS8VQKD
$29.99
4.7 (193)
LEGO Minifigures Animal Series 28 6 Pack - Kids Toys in Sealed Mystery Boxes - Animal Themed Figures to Collect - Birthday Party Favors & Gift Idea for Boys & Girls, Ages 5+ - 66813
8,000 Units Sold/mo
3
Heroes of Goo Jit Zu Marvel Mega Mini 6 Pack - Superhero Toys, Squishy, Stretchy, Gooey Mini Heroes - Ironman, Spider-Man, Captain America, Miles Morales, Hulk and Black Panther
B09CWP2G71
$19.99
4.4 (4.4K)
Heroes of Goo Jit Zu Marvel Mega Mini 6 Pack - Superhero Toys, Squishy, Stretchy, Gooey Mini Heroes - Ironman, Spider-Man, Captain America, Miles Morales, Hulk and Black Panther
5,000 Units Sold/mo
4
Tonies Sulley Audio Toy Figurine from Disney's Monsters Inc.
B093TQHLF3
$13.99
4.9 (1.2K)
Tonies Sulley Audio Toy Figurine from Disney's Monsters Inc.
4,000 Units Sold/mo
5
Funko Pop! Animation: Jujutsu Kaisen - Satoru Gojo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
B09HLBVD56
$14.99
4.8 (4K)
Funko Pop! Animation: Jujutsu Kaisen - Satoru Gojo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
3,000 Units Sold/mo
10
Mr.River US Army Men and SWAT Team Toy Soldiers Action Figures with Military Weapons Accessories for Kids Boys Girls,12Pcs
B07PMYKXY8
$18.99
4.6 (6.3K)
Mr.River US Army Men and SWAT Team Toy Soldiers Action Figures with Military Weapons Accessories for Kids Boys Girls,12Pcs
1,000 Units Sold/mo
View All 163 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the figure price landscape, we segmented all 163 tracked listings in Amazon's live "figure" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best figure price zone, absorbing 40% of the assortment (706 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the figure category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 40% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
40%
706 products

Top products in this price tier

#1
B0DT44TSM2
$27.99
20k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
30%
525 products
$0.00 ~ $10.00
Tier 3
15%
269 products
$50.00 ~ $100.00
11%
Unlock to view all price tier distributions and their ASIN sales contributions

"Figure" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "figure" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-03-22 to 2026-03-28, the Amazon USweekly search volume for "figure" was approximately 2,308 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #92,189, dropping 12,407 positions from the previous week. Additionally, the top 3 products for this keyword capture 14.1% of the total click share and 10% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

figure

ASINSIGHT
Search Frequency Rank
92,189
12,407
Search Volume
2,308
19.5%
Top 3 Click Share
14.1%
Top 3 Conv. Share
10%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
2,308
View full trends for the past 3 years
MarAprMayJunJulAugSepOctNovDecJanFebMar
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