Best Selling Facial Serums on Amazon
138
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'facial serums' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “facial serums” on Amazon.com in the United States, totaling 138 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in March.
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138
ASINs
1
The Ordinary Hyaluronic Acid 2%!B(MISSING)5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Title
The Ordinary Hyaluronic Acid 2%!B(MISSING)5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Sales Volume
100,000+
Price($)
9.90
Ratings
4.7
Reviews
32,999
2
The Ordinary Niacinamide 10%!Z(MISSING)inc 1%!,(MISSING) Smoothing Serum for Blemish-Prone Skin
Title
The Ordinary Niacinamide 10%!Z(MISSING)inc 1%!,(MISSING) Smoothing Serum for Blemish-Prone Skin
Sales Volume
100,000+
Price($)
6.00
Ratings
4.7
Reviews
50,983
3
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4%!B(MISSING)rightening Vitamin C Face Serum with Hyaluronic Acid & Vitamin E | Dark Spot, Uneven Tone Care | Korean Skincare, 1.01 fl.oz
Title
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4%!B(MISSING)rightening Vitamin C Face Serum with Hyaluronic Acid & Vitamin E | Dark Spot, Uneven Tone Care | Korean Skincare, 1.01 fl.oz
Sales Volume
100,000+
Price($)
19.99
Ratings
4.4
Reviews
8,357
4
The Ordinary Glycolic Acid 7%!E(MISSING)xfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Title
The Ordinary Glycolic Acid 7%!E(MISSING)xfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Sales Volume
100,000+
Price($)
13.50
Ratings
4.7
Reviews
45,275
5
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
Title
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
Sales Volume
90,000+
Price($)
14.92
Ratings
4.7
Reviews
60,499
6
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
Title
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
Sales Volume
80,000+
Price($)
18.90
Ratings
4.6
Reviews
10,713
7
The Ordinary Azelaic Acid Suspension 10%!,(MISSING) Formula for Uneven and Blemish-Prone Skin
Title
The Ordinary Azelaic Acid Suspension 10%!,(MISSING) Formula for Uneven and Blemish-Prone Skin
Sales Volume
70,000+
Price($)
12.20
Ratings
4.5
Reviews
5,926
8
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
Title
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
Sales Volume
40,000+
Price($)
19.66
Ratings
4.6
Reviews
89,110
9
The Ordinary Salicylic Acid 2%!S(MISSING)olution, Acne-Fighting Serum for Blemish-Prone Skin
Title
The Ordinary Salicylic Acid 2%!S(MISSING)olution, Acne-Fighting Serum for Blemish-Prone Skin
Sales Volume
40,000+
Price($)
6.70
Ratings
4.7
Reviews
7,334
10
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Sensitive Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
Title
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Sensitive Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
Sales Volume
40,000+
Price($)
22.00
Ratings
4.5
Reviews
3,105
Keyword Facial Serums Weekly Search Volume Trend
697
31,294
Search Frequency Rank
During Mar 8–14, this keyword ranked 31,294 in Amazon's Brand Analytics(ABA) report, up 697 from the previous week. The most recent Weekly search volume was 6,487 (+1.55% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Facial Serums Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "facial serums". In the price range of $20–$50, there are 630 ASINs, the highest proportion, accounting for 39.25%. Nearly 78.13% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 26.02% and a combined conversion rate of 26.48%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
7.41%
10-20
33.64%
20-50
39.25%
50-100
13.02%
100-200
5.05%
200-500
1.56%
500-1,000
0.06%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
6.93%
4.3-4.7
78.13%
3.8-4.2
12.64%
3.3-3.7
1.54%
2.8-3.2
0.32%
0.0-2.7
0.45%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
31.58%
100-500
20.99%
500-1,000
10.21%
1,000-2,000
8.92%
2,000-5,000
10.08%
5,000-10,000
6.93%
10,000-0
11.30%
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Top3 Click Share
26.02%
Trend changes in the combined click share of the Top 3 ASINs for the keyword facial serums.
Top3 Conversion Share
26.48%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword facial serums.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B07VWSN95SB07VWSN95S
11.32%
10.59%
B01MYEZPC8B01MYEZPC8
11.01%
12.15%
B01MDTVZTZB01MDTVZTZ
3.69%
3.74%
Most Selling Products
Search Volume & Trends
Market Overview
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