Best Selling Facial Moisturizer: See Top Product Rankings by Sales Volume & Market Trends

July 2026
134 Products Tracked

Looking for the most popular facial moisturizer products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "facial moisturizer." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00TTD9BRC currently leads the facial moisturizer market with 100K monthly sales, followed closely by B01MYEZPC8 with 100K monthly sales and B01N9SPQHQ with 100K monthly sales. Meanwhile, ASIN B00365DABC stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
1
B00TTD9BRC
$18.96·
4.7
Units/sold100K
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
2
B01MYEZPC8
$9.90·
4.7
Units/sold100K
Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide and Niacinamide for All Skin Types
3
B01N9SPQHQ
$24.99·
4.6
Units/sold100K
🚀Fastest Growing
by MoM sales growth
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
#1
B00365DABC
$14.97·
4.7
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
Units/sold
90K100.0%
Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide and Niacinamide for All Skin Types
#2
B01N9SPQHQ
$24.99·
4.6
Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide and Niacinamide for All Skin Types
Units/sold
100K66.7%

Top Selling Facial Moisturizer

As of July 2026, we analyzed 134 tracked products in Amazon's "facial moisturizer" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 80,000 and 100,000 monthly sales. B00TTD9BRC leads the facial moisturizer market with an estimated 100,000 monthly sales, up 1.5% from the previous month.

134Products Tracked
94,000Top 10 Avg. Sales
$17.64Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
#1
B00TTD9BRC

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

100,000
▲ 1.5%
Units Sold/mo
$18.96
Price
4.7
Rating
145.5K
Reviews
2
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
B01MYEZPC8
$9.90
4.7 (38.3K)
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100,000 Units Sold/mo▲ 42.9%
3
Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide and Niacinamide for All Skin Types
B01N9SPQHQ
$24.99
4.6 (50.2K)
Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide and Niacinamide for All Skin Types
100,000 Units Sold/mo▲ 66.7%
4
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
B08BW46XXK
$13.97
4.6 (24.6K)
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
100,000 Units Sold/mo▲ 42.9%
5
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
B0DBF65JYY
$18.90
4.7 (18K)
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
100,000 Units Sold/mo▲ 2.3%
10
Vanicream Gentle Facial Cleanser with Pump Dispenser - 8 fl oz - Formulated Without Common Irritants for Those with Sensitive Skin
B00QY1XZ4W
$9.97
4.7 (34.4K)
Vanicream Gentle Facial Cleanser with Pump Dispenser - 8 fl oz - Formulated Without Common Irritants for Those with Sensitive Skin
80,000 Units Sold/mo▲ 1.3%
View All 134 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the facial moisturizer price landscape, we segmented all 134 tracked listings in Amazon's live "facial moisturizer" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best facial moisturizer price zone, absorbing 46% of the assortment (390 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the facial moisturizer category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
46%
390 products

Top products in this price tier

#1
B00TTD9BRC
$18.96
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
26%
223 products
$50.00 ~ $100.00
Tier 3
15%
129 products
$0.00 ~ $10.00
6%
Unlock to view all price tier distributions and their ASIN sales contributions

"Facial moisturizer" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "facial moisturizer" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-05 to 2026-07-11, the Amazon USweekly search volume for "facial moisturizer" was approximately 10,698 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #15,281, climbing 2,263 positions from the previous week. Additionally, the top 3 products for this keyword capture 19% of the total click share and 15.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

facial moisturizer

ASINSIGHT
Search Frequency Rank
15,281
2,263
Search Volume
10,698
10.4%
Top 3 Click Share
19%
Top 3 Conv. Share
15.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
10,698
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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