Best Selling Face Serums on Amazon
585
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'face serums' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “face serums” on Amazon.com in the United States, totaling 585 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in January.
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585
ASINs
1
The Ordinary Hyaluronic Acid 2%!B(MISSING)5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Title
The Ordinary Hyaluronic Acid 2%!B(MISSING)5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Sales Volume
100,000+
Price($)
9.90
Ratings
4.7
Reviews
30,160
2
The Ordinary Niacinamide 10%!Z(MISSING)inc 1%!,(MISSING) Smoothing Serum for Blemish-Prone Skin
Title
The Ordinary Niacinamide 10%!Z(MISSING)inc 1%!,(MISSING) Smoothing Serum for Blemish-Prone Skin
Sales Volume
100,000+
Price($)
6.00
Ratings
4.7
Reviews
45,845
3
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free
Title
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free
Sales Volume
100,000+
Price($)
24.99
Ratings
4.6
Reviews
48,396
4
PanOxyl Acne Foaming Wash Benzoyl Peroxide 10%!M(MISSING)aximum Strength Antimicrobial, 5.5 Ounce (Pack of 1)
Title
PanOxyl Acne Foaming Wash Benzoyl Peroxide 10%!M(MISSING)aximum Strength Antimicrobial, 5.5 Ounce (Pack of 1)
Sales Volume
100,000+
Price($)
9.88
Ratings
4.6
Reviews
76,144
5
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care, 2.53 fl.oz
Title
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care, Reduces Sagging & Dullness | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care, 2.53 fl.oz
Sales Volume
100,000+
Price($)
19.00
Ratings
4.5
Reviews
14,691
6
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5%!A(MISSING)HA Lactic Acid, 0.45%!B(MISSING)HA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Title
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5%!A(MISSING)HA Lactic Acid, 0.45%!B(MISSING)HA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Sales Volume
100,000+
Price($)
18.90
Ratings
4.6
Reviews
21,280
7
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity, Plumping Improvement, Korean Skin Care, Gifts for Women | 1.19oz(34g) x 4ea
Title
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity, Plumping Improvement, Korean Skin Care, Gifts for Women | 1.19oz(34g) x 4ea
Sales Volume
100,000+
Price($)
14.90
Ratings
4.5
Reviews
32,329
8
The Ordinary Glycolic Acid 7%!E(MISSING)xfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Title
The Ordinary Glycolic Acid 7%!E(MISSING)xfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Sales Volume
90,000+
Price($)
13.50
Ratings
4.7
Reviews
40,026
9
EQQUALBERRY Vitamin Illuminating Serum – Brightening Vitamin C Serum with Niacinamide | Strengthens skin barrier | Hydrates using Ceramide and Hyaluronic Acid, 1.01oz / 30ml
Title
EQQUALBERRY Vitamin Illuminating Serum – Brightening Vitamin C Serum with Niacinamide | Strengthens skin barrier | Hydrates using Ceramide and Hyaluronic Acid, 1.01oz / 30ml
Sales Volume
70,000+
Price($)
19.99
Ratings
4.5
Reviews
4,789
10
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. oz
Title
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. oz
Sales Volume
70,000+
Price($)
18.90
Ratings
4.6
Reviews
9,559
Keyword Face Serums Weekly Search Volume Trend
58,558
354,675
Search Frequency Rank
During Dec 28–3, this keyword ranked 354,675 in Amazon's Brand Analytics(ABA) report, up 58,558 from the previous week. The most recent Weekly search volume was 520 (+17.12% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Face Serums Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "face serums". In the price range of $20–$50, there are 221 ASINs, the highest proportion, accounting for 37.84%. Nearly 85.84% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 24.14% and a combined conversion rate of 12.51%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
7.53%
10-20
34.25%
20-50
37.84%
50-100
13.53%
100-200
4.62%
200-500
1.88%
500-1,000
0.34%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
3.67%
4.3-4.7
85.84%
3.8-4.2
9.09%
3.3-3.7
1.22%
2.8-3.2
0.17%
0.0-2.7
0.00%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
16.08%
100-500
16.26%
500-1,000
11.36%
1,000-2,000
13.11%
2,000-5,000
15.56%
5,000-10,000
9.62%
10,000-0
18.01%
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Top3 Click Share
24.14%
Trend changes in the combined click share of the Top 3 ASINs for the keyword face serums.
Top3 Conversion Share
12.51%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword face serums.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B01MYEZPC8B01MYEZPC8
10.84%
9.38%
B075VX4QVMB075VX4QVM
6.90%
0.00%
B01MDTVZTZB01MDTVZTZ
6.40%
3.13%
Most Selling Products
Search Volume & Trends
Market Overview
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