Best Selling Face Serum on Amazon
143
Products
USMarketplace
March 2026Reporting Period
Sales Volume of Top ASINs for 'face serum' on AmazonMarch 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “face serum” on Amazon.com in the United States, totaling 143 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in March.
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143
ASINs
1
The Ordinary Hyaluronic Acid 2%!B(MISSING)5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Title
The Ordinary Hyaluronic Acid 2%!B(MISSING)5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Sales Volume
100,000+
Price($)
9.89
Ratings
4.7
Reviews
33,091
2
The Ordinary Niacinamide 10%!Z(MISSING)inc 1%!,(MISSING) Smoothing Serum for Blemish-Prone Skin
Title
The Ordinary Niacinamide 10%!Z(MISSING)inc 1%!,(MISSING) Smoothing Serum for Blemish-Prone Skin
Sales Volume
100,000+
Price($)
6.00
Ratings
4.7
Reviews
51,163
3
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4%!B(MISSING)rightening Vitamin C Face Serum with Hyaluronic Acid & Vitamin E | Dark Spot, Uneven Tone Care | Korean Skincare, 1.01 fl.oz
Title
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4%!B(MISSING)rightening Vitamin C Face Serum with Hyaluronic Acid & Vitamin E | Dark Spot, Uneven Tone Care | Korean Skincare, 1.01 fl.oz
Sales Volume
100,000+
Price($)
15.50
Ratings
4.4
Reviews
8,539
4
The Ordinary Glycolic Acid 7%!E(MISSING)xfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Title
The Ordinary Glycolic Acid 7%!E(MISSING)xfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Sales Volume
100,000+
Price($)
13.50
Ratings
4.7
Reviews
45,473
5
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
Title
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum with Peptides & Niacinamide for Hydration & Firm-Looking Skin | Uneven Tone Care | Korean Skincare, 1.01 fl. Oz
Sales Volume
80,000+
Price($)
18.90
Ratings
4.6
Reviews
10,897
6
The Ordinary Salicylic Acid 2%!S(MISSING)olution, Acne-Fighting Serum for Blemish-Prone Skin
Title
The Ordinary Salicylic Acid 2%!S(MISSING)olution, Acne-Fighting Serum for Blemish-Prone Skin
Sales Volume
50,000+
Price($)
6.70
Ratings
4.7
Reviews
7,439
7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
Title
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare, 1.01 fl oz.
Sales Volume
50,000+
Price($)
22.00
Ratings
4.5
Reviews
3,135
8
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
Title
COSRX Snail Mucin Repairing Serum 100ml, Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
Sales Volume
40,000+
Price($)
19.66
Ratings
4.6
Reviews
89,218
9
ANUA PDRN Collagen Glow Facial Serum Spray, Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping Hydration, Firming Care, Korean Skincare, 3.38 fl oz
Title
ANUA PDRN Collagen Glow Facial Serum Spray, Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping Hydration, Firming Care, Korean Skincare, 3.38 fl oz
Sales Volume
40,000+
Price($)
19.74
Ratings
4.4
Reviews
578
10
Paula's Choice SKIN PERFECTING 2%!B(MISSING)HA Liquid Exfoliant with Salicylic Acid, Facial Polish for Enlarged Pores, Wrinkles & Fine Lines, Suitable for Blackhead-Prone Skin, Fragrance-Free
Title
Paula's Choice SKIN PERFECTING 2%!B(MISSING)HA Liquid Exfoliant with Salicylic Acid, Facial Polish for Enlarged Pores, Wrinkles & Fine Lines, Suitable for Blackhead-Prone Skin, Fragrance-Free
Sales Volume
40,000+
Price($)
37.00
Ratings
4.5
Reviews
113,453
Keyword Face Serum Weekly Search Volume Trend
767
17,345
Search Frequency Rank
During Mar 8–14, this keyword ranked 17,345 in Amazon's Brand Analytics(ABA) report, down 767 from the previous week. The most recent Weekly search volume was 9,768 (-3.18% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Face Serum Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "face serum". In the price range of $20–$50, there are 577 ASINs, the highest proportion, accounting for 37.52%. Nearly 78.58% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 26.95% and a combined conversion rate of 19.31%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
8.91%
10-20
32.05%
20-50
37.52%
50-100
14.30%
100-200
5.85%
200-500
1.30%
500-1,000
0.07%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
6.76%
4.3-4.7
78.58%
3.8-4.2
12.78%
3.3-3.7
1.41%
2.8-3.2
0.27%
0.0-2.7
0.20%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
28.51%
100-500
21.02%
500-1,000
10.84%
1,000-2,000
10.51%
2,000-5,000
11.65%
5,000-10,000
7.10%
10,000-0
10.37%
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Top3 Click Share
26.95%
Trend changes in the combined click share of the Top 3 ASINs for the keyword face serum.
Top3 Conversion Share
19.31%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword face serum.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B01MYEZPC8B01MYEZPC8
14.99%
12.47%
B08TM8DLFJB08TM8DLFJ
6.17%
4.02%
B0D8W1YVBXB0D8W1YVBX
5.79%
2.82%
Most Selling Products
Search Volume & Trends
Market Overview
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