Best Selling Face Moisturizer: See Top Product Rankings by Sales Volume & Market Trends

March 2026
152 Products Tracked

Looking for the most popular face moisturizer products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "face moisturizer." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01N9SPQHQ currently leads the face moisturizer market with 100K monthly sales, followed closely by B08BW46XXK with 100K monthly sales and B00365DABC with 90K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales March 2026
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free
1
B01N9SPQHQ
$24.99·
4.6
Units/sold100K
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
2
B08BW46XXK
$13.97·
4.6
Units/sold100K
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
3
B00365DABC
$14.92·
4.7
Units/sold90K

Top Selling Face Moisturizer

As of March 2026, we analyzed 152 tracked products in Amazon's "face moisturizer" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 50,000 and 100,000 monthly sales. B01N9SPQHQ leads the face moisturizer market with an estimated 100,000 monthly sales.

152Products Tracked
77,000Top 10 Avg. Sales
$17.87Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free
#1
B01N9SPQHQ

La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free

100,000
Units Sold/mo
$24.99
Price
4.6
Rating
48K
Reviews
2
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
B08BW46XXK
$13.97
4.6 (23.1K)
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
100,000 Units Sold/mo
3
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
B00365DABC
$14.92
4.7 (60.5K)
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
90,000 Units Sold/mo
4
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
B00TTD9BRC
$18.96
4.7 (142.8K)
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
90,000 Units Sold/mo
5
CeraVe Skin Renewing Night Cream, Niacinamide, Peptide Complex, and Hyaluronic Acid Moisturizer for Face, 1.7 Ounce, Packaging may Vary
B00SNPCSUY
$15.44
4.6 (55.5K)
CeraVe Skin Renewing Night Cream, Niacinamide, Peptide Complex, and Hyaluronic Acid Moisturizer for Face, 1.7 Ounce, Packaging may Vary
80,000 Units Sold/mo
10
CeraVe Daily Moisturizing Lotion for Dry Skin, Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides, Daily Moisturizer, Fragrance Free, Oil-Free, 12 Ounce
B000YJ2SLG
$14.97
4.7 (144.1K)
CeraVe Daily Moisturizing Lotion for Dry Skin, Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides, Daily Moisturizer, Fragrance Free, Oil-Free, 12 Ounce
50,000 Units Sold/mo
View All 152 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the face moisturizer price landscape, we segmented all 152 tracked listings in Amazon's live "face moisturizer" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best face moisturizer price zone, absorbing 45% of the assortment (649 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the face moisturizer category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 45% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
45%
649 products

Top products in this price tier

#1
B01N9SPQHQ
$24.99
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
32%
455 products
$50.00 ~ $100.00
Tier 3
11%
162 products
$0.00 ~ $10.00
8%
Unlock to view all price tier distributions and their ASIN sales contributions

"Face moisturizer" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "face moisturizer" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-03-08 to 2026-03-14, the Amazon USweekly search volume for "face moisturizer" was approximately 106,268 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,049, dropping 24 positions from the previous week. Additionally, the top 3 products for this keyword capture 22.3% of the total click share and 17% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

face moisturizer

ASINSIGHT
Search Frequency Rank
1,049
24
Search Volume
106,268
1.1%
Top 3 Click Share
22.3%
Top 3 Conv. Share
17%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
106,268
View full trends for the past 3 years
MarAprMayJunJulAugSepOctNovDecJanFebMar
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