Best Selling Face Lotion For Men: See Top Product Rankings by Sales Volume & Market Trends

April 2026
125 Products Tracked

Looking for the most popular face lotion for men products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "face lotion for men." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01N9SPQHQ currently leads the face lotion for men market with 100K monthly sales, followed closely by B08BW46XXK with 100K monthly sales and B00365DABC with 90K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales April 2026
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free
1
B01N9SPQHQ
$24.99·
4.6
Units/sold100K
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
2
B08BW46XXK
$13.97·
4.6
Units/sold100K
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
3
B00365DABC
$14.92·
4.7
Units/sold90K

Top Selling Face Lotion For Men

As of April 2026, we analyzed 125 tracked products in Amazon's "face lotion for men" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 30,000 and 100,000 monthly sales. B01N9SPQHQ leads the face lotion for men market with an estimated 100,000 monthly sales.

125Products Tracked
62,000Top 10 Avg. Sales
$16.99Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free
#1
B01N9SPQHQ

La Roche-Posay Toleriane Double Repair Face Moisturizer, Daily Moisturizer Face Cream with Ceramide & Niacinamide for All Skin Types, Immediate Comfort & Long Lasting Hydration, Fragrance Free

100,000
Units Sold/mo
$24.99
Price
4.6
Rating
48.3K
Reviews
2
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
B08BW46XXK
$13.97
4.6 (23.2K)
Vanicream Daily Facial Moisturizer With Ceramides and Hyaluronic Acid - Formulated Without Common Irritants for Those with Sensitive Skin, 3 fl oz (Pack of 1)
100,000 Units Sold/mo
3
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
B00365DABC
$14.92
4.7 (60.7K)
CeraVe PM Facial Moisturizing Lotion, Night Cream with Hyaluronic Acid and Niacinamide, Ultra-Lightweight, Oil-Free Moisturizer for Face, 3 Ounce
90,000 Units Sold/mo
4
CeraVe AM Facial Moisturizing Lotion with SPF 30, Oil-Free Face Moisturizer with SPF, Formulated with Hyaluronic Acid, Niacinamide & Ceramides, Non-Comedogenic, Broad Spectrum Sunscreen, 3 Ounce
B00F97FHAW
$14.97
4.5 (96.2K)
CeraVe AM Facial Moisturizing Lotion with SPF 30, Oil-Free Face Moisturizer with SPF, Formulated with Hyaluronic Acid, Niacinamide & Ceramides, Non-Comedogenic, Broad Spectrum Sunscreen, 3 Ounce
60,000 Units Sold/mo
5
Anti-Aging Face Moisturizer with Retinol, Collagen & Hyaluronic Acid - Made in USA - Moisturizer Face Cream for Women & Men - Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz
B0BBSP2JNQ
$19.98
4.4 (34.2K)
Anti-Aging Face Moisturizer with Retinol, Collagen & Hyaluronic Acid - Made in USA - Moisturizer Face Cream for Women & Men - Firming & Hydrating Neck Cream - Day & Night Skin Care - 1.7 fl oz
60,000 Units Sold/mo
10
Cetaphil Face & Body Moisturizer, Hydrating Moisturizing Lotion for All Skin Types, Suitable for Sensitive Skin, NEW 20 oz, Fragrance Free, Hypoallergenic, Non-Comedogenic
B099N2SLT9
$15.97
4.7 (15.2K)
Cetaphil Face & Body Moisturizer, Hydrating Moisturizing Lotion for All Skin Types, Suitable for Sensitive Skin, NEW 20 oz, Fragrance Free, Hypoallergenic, Non-Comedogenic
30,000 Units Sold/mo
View All 125 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the face lotion for men price landscape, we segmented all 125 tracked listings in Amazon's live "face lotion for men" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best face lotion for men price zone, absorbing 40% of the assortment (206 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the face lotion for men category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 40% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
40%
206 products

Top products in this price tier

#1
B01N9SPQHQ
$24.99
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
37%
192 products
$0.00 ~ $10.00
Tier 3
13%
67 products
$50.00 ~ $100.00
8%
Unlock to view all price tier distributions and their ASIN sales contributions

"Face lotion for men" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "face lotion for men" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-03-22 to 2026-03-28, the Amazon USweekly search volume for "face lotion for men" was approximately 2,411 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #89,806, dropping 6,147 positions from the previous week. Additionally, the top 3 products for this keyword capture 30.5% of the total click share and 22.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

face lotion for men

ASINSIGHT
Search Frequency Rank
89,806
6,147
Search Volume
2,411
10.3%
Top 3 Click Share
30.5%
Top 3 Conv. Share
22.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
2,411
View full trends for the past 3 years
MarAprMayJunJulAugSepOctNovDecJanFebMar
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