Best Selling Fabric Freshener: See Top Product Rankings by Sales Volume & Market Trends

August 2026
136 Products Tracked

Looking for the most popular fabric freshener products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "fabric freshener." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01BUNHFAS currently leads the fabric freshener market with 100K monthly sales, followed closely by B0FGDT2PWW with 70K monthly sales and B01N6BP63M with 60K monthly sales. Meanwhile, ASIN B0FXHBJFFX stands out as the fastest-growing product, achieving an impressive 33.3% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb
1
B01BUNHFAS
$11.78·
4.8
Units/sold100K
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
2
B0FGDT2PWW
$15.94·
4.8
Units/sold70K
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
3
B01N6BP63M
$12.97·
4.8
Units/sold60K

Top Selling Fabric Freshener

As of August 2026, we analyzed 136 tracked products in Amazon's "fabric freshener" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 20,000 and 100,000 monthly sales. B01BUNHFAS leads the fabric freshener market with an estimated 100,000 monthly sales.

136Products Tracked
50,000Top 10 Avg. Sales
$11.38Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb
#1
B01BUNHFAS

OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb

100,000
Units Sold/mo
$11.78
Price
4.8
Rating
47.7K
Reviews
2
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
B0FGDT2PWW
$15.94
4.8 (5.4K)
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
70,000 Units Sold/mo▼ 25.0%
3
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
B01N6BP63M
$12.97
4.8 (112.7K)
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60,000 Units Sold/mo▼ 14.3%
4
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
B0C8XBKZYG
$12.97
4.8 (37.7K)
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60,000 Units Sold/mo
5
Downy Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
B0CCGJ1DY8
$15.94
4.8 (127.4K)
Downy Unstopables in Wash Scent Booster Beads, Fresh Scent, 24 oz, White, Laundry Beads for Odor Protection, Scent Booster Beads, Laundry Scent Boosters
50,000 Units Sold/mo▼ 37.5%
10
Snuggle Dryer Sheets, Blue Sparkle , 230 Count | Long-Lasting Fresh Scent, Reduces Static and Wrinkles, Repels Pet Hair and Lint, HE Dryer Compatible
B01LCKYEIK
$8.79
4.8 (6.4K)
Snuggle Dryer Sheets, Blue Sparkle , 230 Count | Long-Lasting Fresh Scent, Reduces Static and Wrinkles, Repels Pet Hair and Lint, HE Dryer Compatible
20,000 Units Sold/mo▼ 50.0%
View All 136 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the fabric freshener price landscape, we segmented all 136 tracked listings in Amazon's live "fabric freshener" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best fabric freshener price zone, absorbing 54% of the assortment (215 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the fabric freshener category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 54% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
54%
215 products

Top products in this price tier

#1
B01BUNHFAS
$11.78
100k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
25%
99 products
$0.00 ~ $10.00
Tier 3
21%
84 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Fabric freshener" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "fabric freshener" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-26 to 2026-08-01, the Amazon USweekly search volume for "fabric freshener" was approximately 444 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #412,798, climbing 34,301 positions from the previous week. Additionally, the top 3 products for this keyword capture 31.3% of the total click share and 21.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

fabric freshener

ASINSIGHT
Search Frequency Rank
412,798
34,301
Search Volume
444
8.6%
Top 3 Click Share
31.3%
Top 3 Conv. Share
21.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
444
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJul

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