Best Selling Eyeshadows: See Top Product Rankings by Sales Volume & Market Trends

July 2026
150 Products Tracked

Looking for the most popular eyeshadows products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eyeshadows." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01LW1983J currently leads the eyeshadows market with 10K monthly sales, followed closely by B07LBLK57Q with 10K monthly sales and B09BZ4NV2R with 10K monthly sales. Meanwhile, ASIN B018JDMD4K stands out as the fastest-growing product, achieving an impressive 80.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
1
B01LW1983J
$16.00·
4.3
Units/sold10K
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
2
B07LBLK57Q
$35.00·
4.4
Units/sold10K
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
3
B09BZ4NV2R
$7.99·
4.6
Units/sold10K
🚀Fastest Growing
by MoM sales growth
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
#1
B018JDMD4K
$14.69·
4.4
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
Units/sold
9K80.0%
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
#2
B00L5SMFJU
$5.48·
4.3
Covergirl Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
Units/sold
8K75.0%

Top Selling Eyeshadows

As of July 2026, we analyzed 150 tracked products in Amazon's "eyeshadows" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 6,000 and 10,000 monthly sales. B01LW1983J leads the eyeshadows market with an estimated 10,000 monthly sales, up 25.0% from the previous month.

150Products Tracked
8,600Top 10 Avg. Sales
$15.41Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
#1
B01LW1983J

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

10,000
▲ 25.0%
Units Sold/mo
$16.00
Price
4.3
Rating
58.1K
Reviews
2
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
3
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
B09BZ4NV2R
$7.99
4.6 (15.4K)
Real Perfection Makeup Brush Set 16 Pcs with 1 Eyebrow Razor Premium Synthetic Foundation Powder Concealers Eyeshadow Blush Makeup Brushes Make up Brushes Kit (Pink)
10,000 Units Sold/mo
4
wet n wild Eyeshadow Brush, Precision Blending Application, Soft Synthetic Fibers, Ergonomic Handle for Comfortable Precision Control
B09NX9SRKM
$0.99
4.7 (5.5K)
wet n wild Eyeshadow Brush, Precision Blending Application, Soft Synthetic Fibers, Ergonomic Handle for Comfortable Precision Control
10,000 Units Sold/mo▲ 25.0%
5
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$45.00
4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 25.0%
10
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Pearl Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01MYM3KV7
$16.00
4.3 (58.1K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Pearl Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
6,000 Units Sold/mo▲ 50.0%
View All 150 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eyeshadows price landscape, we segmented all 150 tracked listings in Amazon's live "eyeshadows" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eyeshadows price zone, absorbing 46% of the assortment (197 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eyeshadows category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
46%
197 products

Top products in this price tier

#1
B01LW1983J
$16.00
10k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
29%
127 products
$10.00 ~ $20.00
Tier 3
23%
101 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eyeshadows" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eyeshadows" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "eyeshadows" was approximately 193 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #911,987, climbing 211,373 positions from the previous week. Additionally, the top 3 products for this keyword capture 15.3% of the total click share and 4% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eyeshadows

ASINSIGHT
Search Frequency Rank
911,987
211,373
Search Volume
193
26.1%
Top 3 Click Share
15.3%
Top 3 Conv. Share
4%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
193
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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