Best Selling Eyeshadow Pencil: See Top Product Rankings by Sales Volume & Market Trends

July 2026
140 Products Tracked

Looking for the most popular eyeshadow pencil products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eyeshadow pencil." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B074Y8LM6T currently leads the eyeshadow pencil market with 30K monthly sales, followed closely by B07MWSXPT1 with 30K monthly sales and B004K0MSOM with 20K monthly sales. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
1
B074Y8LM6T
$9.99·
4.5
Units/sold30K
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
2
B07MWSXPT1
$5.00·
4.4
Units/sold30K
REVLON Universal Points Sharpener for Wooden & Plastic Makeup Pencils, Fits Small to Large Sizes, Easy to Clean, 1 Count
3
B004K0MSOM
$3.44·
4.7
Units/sold20K
🚀Fastest Growing
by MoM sales growth
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T
$9.99·
4.5
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units/sold
30K100.0%
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
#2
B07MWSXPT1
$5.00·
4.4
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units/sold
30K100.0%

Top Selling Eyeshadow Pencil

As of July 2026, we analyzed 140 tracked products in Amazon's "eyeshadow pencil" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 8,000 and 30,000 monthly sales. B074Y8LM6T leads the eyeshadow pencil market with an estimated 30,000 monthly sales, up 100.0% from the previous month.

140Products Tracked
16,500Top 10 Avg. Sales
$10.43Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
#1
B074Y8LM6T

NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula

30,000
▲ 100.0%
Units Sold/mo
$9.99
Price
4.5
Rating
107K
Reviews
2
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
B07MWSXPT1
$5.00
4.4 (34.8K)
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
30,000 Units Sold/mo▲ 100.0%
3
REVLON Universal Points Sharpener for Wooden & Plastic Makeup Pencils, Fits Small to Large Sizes, Easy to Clean, 1 Count
B004K0MSOM
$3.44
4.7 (26.4K)
REVLON Universal Points Sharpener for Wooden & Plastic Makeup Pencils, Fits Small to Large Sizes, Easy to Clean, 1 Count
20,000 Units Sold/mo▲ 1.2%
4
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
B01J1A3TFW
$11.38
4.5 (52.5K)
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
20,000 Units Sold/mo▲ 2.0%
5
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
B0BSR2ZBK1
$18.00
3.8 (8.6K)
Wonderskin Eyeliner Pencil 1440 Longwear Eyeliner Waterproof & Smudge Proof | Waterproof deep black eyeliner, smudge-proof formula glides on smoothly for precise, long-lasting definition.
20,000 Units Sold/mo▲ 100.0%
10
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
B074VGYK4X
$9.99
4.5 (115.8K)
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
8,000 Units Sold/mo▲ 66.7%
View All 140 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eyeshadow pencil price landscape, we segmented all 140 tracked listings in Amazon's live "eyeshadow pencil" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eyeshadow pencil price zone, absorbing 60% of the assortment (260 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eyeshadow pencil category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 60% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
60%
260 products

Top products in this price tier

#1
B074Y8LM6T
$9.99
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
25%
107 products
$10.00 ~ $20.00
Tier 3
14%
62 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eyeshadow pencil" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eyeshadow pencil" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-07-19 to 2026-07-25, the Amazon USweekly search volume for "eyeshadow pencil" was approximately 701 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #265,567, climbing 30,854 positions from the previous week. Additionally, the top 3 products for this keyword capture 34% of the total click share and 12.3% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eyeshadow pencil

ASINSIGHT
Search Frequency Rank
265,567
30,854
Search Volume
701
12.0%
Top 3 Click Share
34%
Top 3 Conv. Share
12.3%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
701
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJunJul
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