Best Selling Eyeshadow Pallette: See Top Product Rankings by Sales Volume & Market Trends

July 2026
140 Products Tracked

Looking for the most popular eyeshadow pallette products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eyeshadow pallette." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01J1A3TFW currently leads the eyeshadow pallette market with 30K monthly sales, followed closely by B01LW1983J with 10K monthly sales and B07LBLK57Q with 10K monthly sales. Meanwhile, ASIN B00L5SMFJU stands out as the fastest-growing product, achieving an impressive 75.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
1
B01J1A3TFW
$11.38·
4.5
Units/sold30K
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
2
B01LW1983J
$16.00·
4.3
Units/sold10K
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
3
B07LBLK57Q
$35.00·
4.4
Units/sold10K
🚀Fastest Growing
by MoM sales growth
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
#1
B00L5SMFJU
$5.48·
4.3
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
Units/sold
7K75.0%
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
#2
B006OZF0WS
$7.97·
4.4
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
Units/sold
5K66.7%

Top Selling Eyeshadow Pallette

As of July 2026, we analyzed 140 tracked products in Amazon's "eyeshadow pallette" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 5,000 and 30,000 monthly sales. B01J1A3TFW leads the eyeshadow pallette market with an estimated 30,000 monthly sales, up 2.0% from the previous month.

140Products Tracked
9,200Top 10 Avg. Sales
$17.02Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack
#1
B01J1A3TFW

Revlon ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Long-Lasting, Matte Finish, 201 Black, 2 pack

30,000
▲ 2.0%
Units Sold/mo
$11.38
Price
4.5
Rating
51.5K
Reviews
2
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
B01LW1983J
$16.00
4.3 (58.2K)
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
10,000 Units Sold/mo▲ 25.0%
3
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
4
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$45.00
4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 25.0%
5
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
B00L5SMFJU
$5.48
4.3 (25K)
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
7,000 Units Sold/mo▲ 75.0%
10
UCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
B08CGMYQGN
$19.99
4.5 (14.4K)
UCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
5,000 Units Sold/mo▲ 1.5%
View All 140 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eyeshadow pallette price landscape, we segmented all 140 tracked listings in Amazon's live "eyeshadow pallette" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eyeshadow pallette price zone, absorbing 43% of the assortment (183 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eyeshadow pallette category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 43% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
43%
183 products

Top products in this price tier

#1
B01J1A3TFW
$11.38
30k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
32%
136 products
$10.00 ~ $20.00
Tier 3
20%
84 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eyeshadow pallette" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eyeshadow pallette" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-28 to 2026-07-04, the Amazon USweekly search volume for "eyeshadow pallette" was approximately 108 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,525,442, dropping 352,349 positions from the previous week. Additionally, the top 3 products for this keyword capture 33.3% of the total click share and 30% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eyeshadow pallette

ASINSIGHT
Search Frequency Rank
1,525,442
352,349
Search Volume
108
26.0%
Top 3 Click Share
33.3%
Top 3 Conv. Share
30%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
108
View full trends for the past 3 years
JulAugSepOctNovDecJanFebMarAprMayJun
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