Best Selling Eyeshadow Pallet: See Top Product Rankings by Sales Volume & Market Trends

July 2026
128 Products Tracked

Looking for the most popular eyeshadow pallet products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "eyeshadow pallet." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B01LW1983J currently leads the eyeshadow pallet market with 10K monthly sales, followed closely by B07LBLK57Q with 10K monthly sales and B0BBH8FRYL with 10K monthly sales. Meanwhile, ASIN B00L5SMFJU stands out as the fastest-growing product, achieving an impressive 75.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
1
B01LW1983J
$20.00·
4.3
Units/sold10K
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
2
B07LBLK57Q
$35.00·
4.4
Units/sold10K
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
3
B0BBH8FRYL
$45.00·
4.5
Units/sold10K
🚀Fastest Growing
by MoM sales growth
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
#1
B00L5SMFJU
$5.48·
4.3
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
Units/sold
7K75.0%
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
#2
B006OZF0WS
$7.97·
4.4
REVLON Eyeshadow Palette by Revlon, ColorStay Day to Night Up to 24 Hour Eye Makeup, Velvety Pigmented Blendable Matte & Shimmer Finishes, 555 Moonlit, 0.16 Oz, 555 Moonlit, 0.16 oz
Units/sold
5K66.7%

Top Selling Eyeshadow Pallet

As of July 2026, we analyzed 128 tracked products in Amazon's "eyeshadow pallet" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 4,000 and 10,000 monthly sales. B01LW1983J leads the eyeshadow pallet market with an estimated 10,000 monthly sales, up 25.0% from the previous month.

128Products Tracked
6,700Top 10 Avg. Sales
$21.42Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger
#1
B01LW1983J

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

10,000
▲ 25.0%
Units Sold/mo
$20.00
Price
4.3
Rating
58.1K
Reviews
2
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
B07LBLK57Q
$35.00
4.4 (11.8K)
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror
10,000 Units Sold/mo▲ 4.0%
3
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
B0BBH8FRYL
$45.00
4.5 (9.7K)
LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly
10,000 Units Sold/mo▲ 25.0%
4
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
B00L5SMFJU
$5.48
4.3 (24.9K)
COVERGIRL Eye Enhancers Eye Shadow Palette, Natural Nudes, 0.19 Ounce
7,000 Units Sold/mo▲ 75.0%
5
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
B001ESIZEU
$5.48
4.3 (24.9K)
COVERGIRL - Eye Enhancers 4-Kit Eyeshadow, silky, sheer formula, double ended applicator, 100% Cruelty-free
6,000 Units Sold/mo▲ 2.0%
10
Urban Decay Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows, Multi-Use Matte & Shimmer Finishes, Ultra-Blendable, Long-lasting Up to 12HR Wear, Rosy Neutral Shades, Travel Makeup with Mirror
B095PSJ7QV
$35.00
4.7 (5.2K)
Urban Decay Naked 3 Mini Eyeshadow Palette - 6 Soft Pink Shadows, Multi-Use Matte & Shimmer Finishes, Ultra-Blendable, Long-lasting Up to 12HR Wear, Rosy Neutral Shades, Travel Makeup with Mirror
4,000 Units Sold/mo▲ 3.0%
View All 128 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the eyeshadow pallet price landscape, we segmented all 128 tracked listings in Amazon's live "eyeshadow pallet" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $0.00 ~ $10.00 band is the category's best eyeshadow pallet price zone, absorbing 46% of the assortment (160 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the eyeshadow pallet category.

Top 3 Price Tiers

$0.00 ~ $10.00 is the most competitive price tier, containing 46% of tracked products.

Sweet Spot
$0.00 ~ $10.00
Tier 1
46%
160 products

Top products in this price tier

#1
B01LW1983J
$20.00
10k Units Sold/mo
Unlock Top Performers
#2
$20.00 ~ $50.00
Tier 2
26%
92 products
$10.00 ~ $20.00
Tier 3
24%
83 products
$50.00 ~ $100.00
4%
Unlock to view all price tier distributions and their ASIN sales contributions

"Eyeshadow pallet" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "eyeshadow pallet" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "eyeshadow pallet" was approximately 292 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #618,578, climbing 173,360 positions from the previous week. Additionally, the top 3 products for this keyword capture 32.4% of the total click share and 38.5% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

eyeshadow pallet

ASINSIGHT
Search Frequency Rank
618,578
173,360
Search Volume
292
30.4%
Top 3 Click Share
32.4%
Top 3 Conv. Share
38.5%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
292
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
Multi-Dimensional Data

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